Fantasy Factory Isitolo Sokudayisa by SIG Design

Fantasy Factory Isitolo Sokudayisa by SIG Design is a highly esteemed winner of the very prestigious 2022 Umklomelo Wegolide we-A' Design Award in Ukudizayina Ingaphakathi Competition Category.

IgolideIngaphakathi· 2022

Fantasy Factory Isitolo Sokudayisa

by SIG Design

Client: Nayuki

Umklomelo Wegolide we-A' Design Award Winner in Ingaphakathi Category

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Verified Award Winner

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Colors

The Design

About Fantasy Factory Isitolo Sokudayisa

Imboni yamaphupho enokubhaka kusayithi njengendawo yokuthengisa eyinhloko, ihlanganisa itiye, ukuthengisa, izipho ze-IP, nemikhakha yebha ukuze idale isitolo sefekthri esinemisebenzi eminingi. Umqondo wokuklama i-FTY ukhishwe ku-Factory. U-F umele ukuthi Fair. Ngokugeleza okukhulu kwabantu nezigaba zemikhiqizo ecebile, indawo yahlelwa ngendlela yemakethe. U-T umele Isikhathi. Umbala wesitolo ukhishwa ekushintsheni kombala wesibhakabhaka, okusho ukushintsha kwesikhathi kosuku. U-Y ubhekise Kuwe (amakhasimende). Okuhlukile Wena esibukweni kunwetshwa kudivayisi esebenzisanayo enezinhlangothi eziningi.

The Recognition

About the Umklomelo Wegolide we-A' Design Award

Fantasy Factory Isitolo Sokudayisa iwinile uMklomelo Wegolide we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo yeklasi yokuqala, emangalisayo nephawulekile. Abawinile beGolide yimiklamo emisha kakhulu, enombono ongaphambili futhi egqamile ebonisa ubuhlakani, ukuhlakanipha nobuchule babaklami babo. Fantasy Factory Isitolo Sokudayisa ilindeleke ukuba ibe yinto entsha edunyiswe kakhulu, ebeka isitayela futhi ebalulekile elethe inani elingakaze libonwe. Lo mklamo owinile uMklomelo Wegolide we-A' Design Award ungumgomo omangalisayo nohlonishwayo osiza kakhulu futhi osunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Fantasy Factory Isitolo Sokudayisa idala imizwa ejulile yesifiso, ivuse intshiseko, ikhuthaze ukudala futhi iyasiheha.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The fantasy factory of Nayuki is located in Shenzhen, With on-site baking as the core selling point, it integrates tea, retail, IP gifts, and bar sectors to create a multi-functional factory store that provides baking, leisure, tasting, and experience.
Dimensions & Packaging: Project area is 1100m²
Tags: multifunctional space, factory store, retail, fair, baking
Production Technology: Many market research was carried out about target market and similar retail stores.
Design Challenge: a.The manufacture and installation of the Bar ceiling.
b.How to integrate different functional areas (baking, tea, bar, retail, gift area) in the design and show them in the full-time business model.
Research: Type of Research: Market research
Research Objectives: different types of factory store, retail store
Methodology: desktop survey , site visit
Insights: since there are many traits of the brand, we choose 4 traits: rich product categories, big area, full time period, large flow of people to present.
Inspiration: The idea FTY was extracted from factory. F stands for Fair. For large flow of people and rich product categories, the space was planned in the way of a market.T stands for Time. Inspired by the SKY series of photography by ERIC CAHAN, the color is extracted from the color changes of the sky, implying time changes of a day. Y refers to You (customers). To emphasize the relationship between customers and Nayuki Space. Different You in the mirror is extended to the multi-dimensional interactive device.
Project Duration: The project started in May 2019 in Shenzhen and finished in November 2019 in Shenzhen.
Team Members: Creative director：Ray Lee
Interior design：Jiajia Wu
Rendering：yinhui Gu, Hongrong Zhang
Project management：Jing Lee
Image Credits: Image#1-Image#5 photographer: Nayuki, 2019