Blue Frog Ibha Nendawo Yokudlela by SIG Design

Blue Frog Ibha Nendawo Yokudlela by SIG Design is a highly esteemed winner of the very prestigious 2022 Umklomelo Wensimbi we-A' Design Award in Ukudizayina Ingaphakathi Competition Category.

InsimbiIngaphakathi· 2022

Blue Frog Ibha Nendawo Yokudlela

by SIG Design

Client: Blue Frog

Umklomelo Wensimbi we-A' Design Award Winner in Ingaphakathi Category

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Colors

The Design

About Blue Frog Ibha Nendawo Yokudlela

I-Blue Frog inikeza ukudla okuthosiwe nama-cocktails. Idizayini iyadingeka ukuze kuboniswe izici zesimanje zamasiko aseMelika. Ukuze udale indawo evulekile nekhululekile ukuhlangabezana nezimo ezihlukahlukene zomphakathi, khona-ke abathengi bangaba nesipiliyoni sokudlela esijabulisayo. Isiko lokuthwebula okungu-100 eliyingqayizivele liletha injabulo kanye nenselelo kumakhasimende. Ngakho-ke, ibha iyisikhungo esibonakalayo sokudlulisa injabulo kuyo yonke indawo. Izinto ezihlukahlukene, izimo ezinezingqimba eziningi kanye nokuhlobisa ubuciko kwamukelwa ukuze kwakhiwe indawo yekhwalithi ephezulu.

The Recognition

About the Umklomelo Wensimbi we-A' Design Award

Blue Frog Ibha Nendawo Yokudlela iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Blue Frog Ibha Nendawo Yokudlela ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Blue Frog Ibha Nendawo Yokudlela iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Blue Frog is providing grilled food and cocktails. The design needs to show modern American cultural features. Create an open and free space to meet different social situations, then consumers can have an enjoyable dining experience. The unique 100 shots culture brings excitement and challenge to customers. Therefore, the bar is the visual center to transmit excitement to the entire space. Various materials, multi-layered shapes and art decoration are adopted to create a high-quality space.
Dimensions & Packaging: The project area is 404 sqm.
Tags: restaurant, bar, Modern American, artworks
Production Technology: Desktop research and on-site market research.
Design Challenge: The shopping mall where the project is located is very crowded and competition is fierce. Competitor shops are located in the upper reaches of the flow, and the cost of store decoration is high. How to attract consumers' attention while strictly controlling costs is a big challenge.
Research: Type of Research: Internet research, offline market research of competitors.
Research Objectives: Blue frog, other western restaurants and bar, and stores in the same shopping mall.
Participants: Chunhai Du, Honghui Shen
Insights: Young people would like space which can meet their demands of various social situations. The brand has [100shots]wall to make the connection with customers.
Inspiration: Blue Frog is a western food brand with typical American culture. But the brand image is aging and cannot attract young consumers. Through market research and brand culture analysis, SIG Design extended the concept to: enjoyable，exciting and quality. In order to build an open space that meets many social situations and pass the excitement of 100 shots spirit, a variety of materials, shapes and artworks are utilized to create a quality space.
Project Duration: The project located in Nanjing IST started in July 2020 and finished in December 2020.
Operation Flow: /
Team Members: Creative director: Ray Lee
Interior designers: Chunhai Du, Honghui Shen
Graphic designers:Fangting Zhong
Rendering: Yinhui Gu
Image Credits: Image #1-#5 photographer: Nick Sing