Secret Exhibition Umsebenzi Oyinhloko Wokuqala: Ihholo Lokubukiswa Kwezimpahla by Yuan Jiang and Chen Song is a highly esteemed winner of the very prestigious 2022 Umklomelo Wensimbi we-A' Design Award in Ukudizayina Ingaphakathi Competition Category.
InsimbiIngaphakathi· 2022
Secret Exhibition Umsebenzi Oyinhloko Wokuqala: Ihholo Lokubukiswa Kwezimpahla
Client: SODA Architects
Umklomelo Wensimbi we-A' Design Award Winner in Ingaphakathi Category
Verified Award Winner
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About Secret Exhibition Umsebenzi Oyinhloko Wokuqala: Ihholo Lokubukiswa Kwezimpahla
Umbhalo Wencwadi: I-Secret Exhibition yihholo lokubukiswa kwezimpahla elakhelwa iNational Museum of China. Isikhala esingamamitha awu-460 emkhathini sihlanganisa ubuciko bedijithali nefagugu lobuhle bamaShayina eledlulisiwe kusuka esizukulwaneni kuya kwesinye. Amabhuthi afana namaziqhingi anemibukiso egeleza ngendlela ethile abukisa ngemikhiqizo yamasiko nobuciko bokudala, okwenza izivakashi zibukele izimpahla njengokungathi ziya embukisweni hhayi esitolo. Uhlaka lwemidiya olwenziwe ngokwezidingo luxhumanisa indawo yangempela nesixhumi esingokwezimpande, kuyilapho uhlelo lwe-augmented reality lwengeza uzinga lwedijithali oluhambisana nalo. Imibukiso eyisikhombisa ekhethiwe iye yagqugquzela umfula ohambayo wezimpawu zamaShayina obonakaliswa esikrinini.
The Recognition
About the Umklomelo Wensimbi we-A' Design Award
Secret Exhibition Umsebenzi Oyinhloko Wokuqala: Ihholo Lokubukiswa Kwezimpahla iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Secret Exhibition Umsebenzi Oyinhloko Wokuqala: Ihholo Lokubukiswa Kwezimpahla ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Secret Exhibition Umsebenzi Oyinhloko Wokuqala: Ihholo Lokubukiswa Kwezimpahla iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- SODA integrated modern digital art into inherited Chinese aesthetics, and created a cultural and creative exhibition hall with an immersive experience. This design concept breaks down the barriers of traditional museum merchandise space, and makes the Cultural and Creative Exhibition Hall of the National Museum of China to a re-defining contemporary public space with new narrative and new normative.
- Dimensions & Packaging
- 460 square meters
- Tags
- Media interactive space, Media integrated exihibition, Digital installation, National Museum of China
- Production Technology
- In this project, SODA wants to bridge people with space and objects via spatial user experience and interaction in the construction of modern public space.
We researched and customized the media surface to give people a seamless experience in the interaction between physical surface and virtual interface.
We developed a space AR program that adds another layer of virtual space parallel to the physical one, in which visitors can have an extra dimensional experience beyond their everyday cognition, and have an imaginative experience of hyper reality. - Design Challenge
- The challenge of the design is to break the conventional display of cultural and creative products in the store and allow customers to tour the cultural derivatives like an exhibition, converting the sales space into an exhibition space. The products and the island-like display case complement each other, providing a new way to explore the collections of the National Museum.
- Research
- Our team studied and researched important exhibits from different periods at the National Museum and selected seven representative works from them. The ancient texts of the era that they originated are brought together through artistic invention into a long river of words. The final result is a motion graphic image that flows through the led screen in the space of the National Museum.
- Inspiration
- The evolving collection of the National Museum of China contains treasures from Chinese civilization through the ages. The collection includes an ever expanding range from Yin Shang oracle bone to Lunar soil sample, converges into an ever-continuing story of Chinese civilization.
- Project Duration
- The project started in May 2020 and finished in December 2020, and was exhibited in National Museum of China.
- Operation Flow
- Physically, Visitors encounter historic and cultural products along with the flowing shape booths. Virtually, visitors are immersed in the digital flowing river of Chinese characters, which derives from museum collections. SODA interprets Chinese civilization by the contemporary aesthetic vocabulary, initiating a new dialogue on the relationship between history, modern, and people.
Only the participation of people completes the work. Therefore, the exhibition prepared digital souvenirs that can be shared for those who come and explore this new cultural and creative exhibition hall. - Team Members
- Lead Designer: Jiang Yuan and Song Chen
Space & Digital Design Team: He Yue - Image Credits
- Digital Artist: Li Yazhou, Li Ke
Photo Credits: Chen Xiyu
Video: Wang Jiashuai
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