Irreversible Forward Isikhala Sombukiso by Huang Lang

Irreversible Forward Isikhala Sombukiso by Huang Lang is a highly esteemed winner of the very prestigious 2022 Umklomelo Wensimbi we-A' Design Award in Ukudizayina Ingaphakathi Competition Category.

InsimbiIngaphakathi· 2022

Irreversible Forward Isikhala Sombukiso

by Huang Lang

Client: Guangzhou Ruidie Leather Co., Ltd.

Umklomelo Wensimbi we-A' Design Award Winner in Ingaphakathi Category

8,370
Verified Award Winner
Verify Award Status for #130191

View at A' Design Award Press Release Award Badge

Colors

The Design

About Irreversible Forward Isikhala Sombukiso

Irreversible Forward isikhala sombukiso wobuciko bamasiko esihlangabezana ngokuzwelana. Ukuklama kukhuthazwe indawo yasendulo yamaShayina yaseBampo futhi kuvuselela uphawu lwesithathu (triangular totem) lwesizwe saseBampo ngezinti zezigodo. Isigodo se-cedar kanye nebhodi ye-gypsum yakha igalari yethunela lesikhathi, lapho izitho ezihlanganisiwe futhi zibekwe ngaphezu kwazenye zisebenzisa ukuzinza kwesithathu ukwabelana ngomthwalo. Ubuciko bodonga namabhegi ezandla avela ezikhathini ezahlukene alandelana emgwaqweni futhi ahole izivakashi isinyathelo ngesinyathelo. Ukukhanya okumbaxa mbili okusekungenweni kukhombisa okuluhlaza phambili nokubomvu ngasemuva. Umbukiso uxuba ubuciko bendabuko besizwe nokuveza kwesimanje.

The Recognition

About the Umklomelo Wensimbi we-A' Design Award

Irreversible Forward Isikhala Sombukiso iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Irreversible Forward Isikhala Sombukiso ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Irreversible Forward Isikhala Sombukiso iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: IRREVERSIBLE FORWARD is an experiential cultural art exhibition. Inspired by the ancient Chinese Bampo site, the designer reproduces the artistic triangular totem of the Bampo clan with wooden strips to form this art gallery. The novel artistic expression connects the past future of brand, and blends traditional folk art with modern connotations, representing a respect and tribute to classical aesthetics and determination and attitude to insist on originality, art and cultural inheritance.
Production Technology: Common, recycled and renewable square cedar wood and gypsum board are chosen as the materials for the exhibition. The TIME TUNNEL themed art gallery is made up of interlocked and stacked materials that utilize the stability of triangles and other mechanical principles. The extrusion and interpenetration between the wooden columns share the force and make it stable. The exhibits include iconic wall art and handbags from various periods of the history, echoing the title IRREVERSIBLE FORWARD.
Design Challenge: With creativity, interaction and innovation as exhibition design core and a unique blend of oriental culture and fashion, the brand presents the vitality and charm of folk art with an integration of contemporary video, lighting, live-action construction and modern art installations. Also, a variety of artistic handbags are displayed as a carrier of ethnic culture, allowing more people to understand Chinese culture and folk art and promoting innovation in the cultural and creative industries.
Research: A survey reveals that many young people blindly pursue trends while neglecting ethnic culture, leading to the decay of traditional folk arts. The rise of the new Chinese Fad is reawakening their love for traditional culture, but how to express Chinese culture by modernity is a proposition that designers must think about. Making artistry and structure of Chinese culture visually impressive also prevails. Our aspiration in this exhibition is to express confidence of Chinese culture to the world.
Inspiration: Inspired by the reflection and recall on ethnic craftsmanship that has faded over time, the project is designed as a TIME TUNNEL exhibition to convey the desire for a revival of ethnic craftsmanship. With each element of the work carrying respect and admiration for the aesthetic achievements of ancients, the original intention of the design is to inherit the Chinese ethnic craftsmanship and folk art and add modern connotations, so they can keep their vitality while keeping up with the times.
Project Duration: The exhibition was held from November 09 to November 12, 2018 in Chengdu, China.
Operation Flow: A two-way light is placed at the entrance, visitors will see a green light when they enter, and a red light if they turn back, which is a detailed design that means that they can only go forward but cannot turn back, subtly echoing the title. The gallery is lined with wall art and handbags to guide visitors from the past to future plans of the brand, providing a step-by-step experience with scene changing. The light and shadow not only gives the exhibition more layers, but a unique aesthetic.
Team Members: Huang Lang