Flora Umsebenzi Wokukhangisa Umkhiqizo by Nan Li and Hesu Dong

Flora Umsebenzi Wokukhangisa Umkhiqizo by Nan Li and Hesu Dong is a highly esteemed winner of the very prestigious 2022 Umklomelo Wensimbi we-A' Design Award in Ifilimu Competition Category.

InsimbiIfilimu· 2022

Flora Umsebenzi Wokukhangisa Umkhiqizo

by Nan Li and Hesu Dong

Client: GOODO design

Umklomelo Wensimbi we-A' Design Award Winner in Ifilimu Category

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Colors

The Design

About Flora Umsebenzi Wokukhangisa Umkhiqizo

I-Flora yifilimu yepopayi eyenziwe ngekhompyutha eyakhelwe ukwethula isihlalo esinemisebenzi eminingi esikhuthazwe izimbali eziqhakazile. Ifilimu ikhombisa izici zomklamo, izici zomsebenzi, ubuciko bokwenziwa kanye nezinto ezisetshenziswayo zesihlalo. Ukuhlukaniswa kobuciko, ukuhlelwa kwesithombe, ukukhanya kanye nomklamo wesihloko kusetshenziswa ukwethula umkhiqizo ngezindlela eziningi nokudlulisela inani lawo lobuhle. Zonke izici zenziwe ngendlela ye-3D, zenziwe zaba yipopayi nge-Cinema 4D futhi zathunyelwa nge-Redshift, kanti ukuhlanganiswa kokugcina kwenziwe nge-Adobe After Effects. Ifilimu ilethwa ku-Full HD ngamafreyimu angu-25 ngomzuzwana.

The Recognition

About the Umklomelo Wensimbi we-A' Design Award

Flora Umsebenzi Wokukhangisa Umkhiqizo iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Flora Umsebenzi Wokukhangisa Umkhiqizo ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Flora Umsebenzi Wokukhangisa Umkhiqizo iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Flora sofa is inspired by blooming flowers. The cushions on the backrest and armrests can be adjusted to suit the height of each individual and makes the experience more comfortable and pleasant for the person sitting on the sofa. Flora adapts to diverse scenarios, making it ideal for urban apartments and small public spaces. The cover can be made of fabric, eco-friendly leather, or Italian cowhide. All these quality materials can be used for the best sofa experience.
Dimensions & Packaging: 1920 1080 Full HD. Frame Rate 25fps
Tags: Sofa, furniture, CGI, art, computer animation, design
Production Technology: CGI animation. All elements are modeled in 3D. Cinema 4D is used for animation, while Redshift is applied for rendering. The final composition is performed in Adobe After Effects.
Design Challenge: The images shown in the film must have a high degree of aesthetics, and the materials and texture must be pleasing to the eye and as real as possible so as to convince the audience. The transition between images needs to be natural and smooth in rhythm.
Research: This is a delegated project. COMO needs to produce a film that can reflect the brand style and demonstrate features and design aesthetics of the product. The film is expected to display the product characteristics three-dimensionally through emotional scheduling, artistic deconstruction, picture composition, materials, lighting, and theme design.
Inspiration: The film needs to convey the product's design elements, functional characteristics, craftsmanship, and the value of life aesthetics. Through the artistic interpretation of the design elements and the presentation of digital art, the function and aesthetics of the product are vividly reproduced. The film enables viewers to perceive the beauty of the product's design concept and material craftsmanship.
Project Duration: The project was launched on May 20, 2021, and the final version of this video was delivered on July 22, 2021.
Operation Flow: This is a CG animated video.
Patents: 版权属于 COMO， 2021
Team Members: Creative Director: Nan Li
Design Director: Hesu Dong
Image Credits: TECHNO WOOD (SHANGHAI) CO.,LTD.