Vessi Animation I-Animation Yomkhiqizo by Mateus Morgan is a highly esteemed winner of the very prestigious 2022 Umklomelo Wesiliva we-A' Design Award in Ifilimu Competition Category.
IsilivaIfilimu· 2022
Vessi Animation I-Animation Yomkhiqizo
Client: Morgan Studio
Umklomelo Wesiliva we-A' Design Award Winner in Ifilimu Category
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- Verified Award Winner
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The Design
About Vessi Animation I-Animation Yomkhiqizo
I-Vessi Animation iyi-animation yokukhangisa eyenzelwe ibhutsi. Le animation yethula umkhiqizo ngezinto zokubona ezingokwemvelo ezixhumanisa izicathulo nendlela yokuphila yekhasimende. Amanzi ahlobene nezici zebhutsi, kanti amafu asikisela ubulula. Ibhutsi lakhelwe ngamasu wobuso obulukhuni ku-3ds Max, kusetshenziswa izithombe njengesithombe esibhekiselwe kuso, futhi kwafakwa nezingqimba zesikhumba. Ukurenda kwenziwa nge-Redshift kanti ukulingiswa kwenziwa nge-Houdini. Le animation yasetshenziswa kuwebhusayithi yomkhiqizo nakumidiya yokuxhumana, ngaphandle kombhalo ochazayo.
The Recognition
About the Umklomelo Wesiliva we-A' Design Award
Vessi Animation I-Animation Yomkhiqizo iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Vessi Animation I-Animation Yomkhiqizo ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Vessi Animation I-Animation Yomkhiqizo iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The idea is to bring the characteristics of the product through the use of visual elements, connecting the shoe direct to the customers life style. The mood also transmits lightness, present on the shoe essence. Everything made in 3D without scans
- Dimensions & Packaging
- 1920X1080
- Tags
- boot, shoe, cgi, footwear, fashion, 3d boot, cgi boot, vessi
- Production Technology
- The boot was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Redshift was used for rendering and Houdini for Simulations
- Design Challenge
- The hardest part was making the simulations, considering that there's a lot of elements that hard to be perfectly represented as the real world
- Research
- The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
- Inspiration
- We where inspired by nature elements, connecting the image directly with the customers life style. The water element is fully connected to the product features, as well the cloud element that represents lightness.
- Project Duration
- It toke around 2 months to finish
- Operation Flow
- The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
- Team Members
- Mateus Morgan, Vinicius Lavor, José Rafael, Enzo Kinukawa, Samuel Simionato, Lucas Feitosa, Teresa Chan
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