Nomi Mahjong Isethi ye-Mahjong by Nio Life

Nomi Mahjong Isethi ye-Mahjong by Nio Life is a highly esteemed winner of the very prestigious 2022 Umklomelo Webhulonzi we-A' Design Award in Ithoyizi Competition Category.

IbhulonziIthoyizi· 2022

Nomi Mahjong Isethi ye-Mahjong

by Nio Life

Client: NIO Life

Umklomelo Webhulonzi we-A' Design Award Winner in Ithoyizi Category

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Verified Award Winner

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Colors

The Design

About Nomi Mahjong Isethi ye-Mahjong

I-Nomi Mahjong iyisethi ye-mahjong eyenzelwe umdlalo wetafula wesiShayina wendabuko. Amathayela asebenzisa isisekelo esimnyama nemininingwane eluhlaza okwesibhakabhaka, okuthathwe ohlelweni lwemibala yebhrendi i-Nio, ukuze kudalwe ukubukeka okuphawulekayo ngokushintshana kwemibala. Izithombe zomsizi ohlakaniphile i-Nomi zivela ngezindlela ezahlukahlukene emathayeleni. Ithayela elinechashazi elilodwa lithatha isimo se-Nomi, kanti amathayela ombhaso asekelwe ku-inkathi engu-I egameni elithi Nomi. Amathayela enziwe nge-melamine enesisindo esiphakeme, amadayisi enziwe ngensimbi exubene (alloy) kanti izinhlamvu zokubheja zenziwe ngobumba. Ibhokisi lokugcina eliphathekayo linesivalo eslayidayo esenza ukugcinwa kube okusheshayo futhi kulula.

The Recognition

About the Umklomelo Webhulonzi we-A' Design Award

Nomi Mahjong Isethi ye-Mahjong iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Nomi Mahjong Isethi ye-Mahjong ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Nomi Mahjong Isethi ye-Mahjong iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With a geeky black color base, NOMI mahjong redesigned the traditional mahjong tiles to appear affable and high-tech-ish. Combining the traditional Chinese table game with NOMI, which is the warmest AI tide brand in th human world, gives the traditional national treasure mahjong a distinctive technological fashion.
Dimensions & Packaging: 345*175*84mm
Production Technology: Mahjong material: high GSM Melamine
Dice material: alloy
Chips: clay
Design Challenge: It’s challenging to fit in with the NIO design philosophy. Therefore, through combining the sense of technological intelligence and affinity, the design aims to enhance brand recognition and meet the needs of target consumers.
Research: In China, Mahjong is a popular traditional table game. This innovative model of Mahjong card pattern integrates a NOMI intelligent AI assistant and the color of NIO automobile. 1 Dot is in the shape of NOMI, and Bamboo tiles are evolved from the the letter I in NOMI.
Inspiration: Inspired by the NIO intelligent assistant NOMI and the NIO brand color scheme, the design incorporates NOMI of various forms into the tiles. The blue color scheme derives from NIO brand color, providing a high contrast visual effect and creating a tech atmosphere through the contrasting color of black and blue.
Project Duration: Opening of the project in 2019/6, first light offering in 2021/5.
Operation Flow: The storage box is portable and can quickly store mahjong tiles because of its sliding lid design.
Team Members: NIO Life