Eataly Ginza Ingaphakathi Lendawo Yokudlela by Uds Ltd.

Eataly Ginza Ingaphakathi Lendawo Yokudlela by Uds Ltd. is a highly esteemed winner of the very prestigious 2022 Umklomelo Wesiliva we-A' Design Award in Ukudizayina Ingaphakathi Competition Category.

IsilivaIngaphakathi· 2022

Eataly Ginza Ingaphakathi Lendawo Yokudlela

by Uds Ltd.

Client: EATALY Asia Pacific, LTD.

Umklomelo Wesiliva we-A' Design Award Winner in Ingaphakathi Category

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Colors

The Design

About Eataly Ginza Ingaphakathi Lendawo Yokudlela

I-Eataly Ginza yindawo yokudlela, imakethe kanye nendawo yekhofi engaphakathi etholakala esitezi sesithupha se-Ginza Six, isikhungo sezohwebo e-Ginza, e-Tokyo. Idizayini ilandela umqondo we-Eataly Garden. Isamba sendawo yasolwandle esingu-1000 wamamitha-skwele sihlelwe njengeqoqo lezitolo ezincane, nokukhanyisa okusesitayeleni sezibani zasemgwaqweni, izitshalo kanye namabhentshi. Izahlukaniso ezivundlile zigcinwa ziphansi kakhulu futhi uphahla lushiywe luvezwe, kanti izinguquko esisekelweni sikanyawo zichaza izindawo. Ibha esemaphakathi ikhumbuza inkundla yedolobha lase-Italy. Ukuhlelwa kwengadi kumema izivakashi ukuba zingene kalula futhi zihlale ngokukhululekile.

The Recognition

About the Umklomelo Wesiliva we-A' Design Award

Eataly Ginza Ingaphakathi Lendawo Yokudlela iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Eataly Ginza Ingaphakathi Lendawo Yokudlela ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Eataly Ginza Ingaphakathi Lendawo Yokudlela iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: "Eataly Ginza" was designed to be a bright, green space with a series of small stores to represent the "Eataly Garden" concept. This allows people to feel more at ease stepping into the store and allows many people to experience the values that Eataly has cherished.
Dimensions & Packaging: The total floor area is 1000 square meters.
Tags: Restaurant, Eataly, Ginza, Ginza Six, Market, Italian
Production Technology: The entire store is divided into several zones, but to create a sense of spatial expansion, we devised a zoning plan with as few horizontal partitions as possible to create a unified space and separate flooring materials. The ceiling is skeletonized, and streetlights of the same design are placed throughout the space to create a sense of unity. Only the backside of the thorne has louvers on the ceiling, creating a calm space that resembles a semi-outdoor space.
Design Challenge: Since this was a renovation project, it was difficult to achieve consistency between the drainage and other facility plans and the zoning plan to express Eataly. In addition, Eataly around the world has a more mixed store and restaurant area, but we thought this would not fit in Japan, so we challenged ourselves to find a way to express Eataly in Japan by loosely partitioning the space with aisle widths and plantings while making it look as if it were a mixed space.
Research: By inspecting Food Hall mobile stores around Japan and examining plans for Eataly stores around the world, we were able to create a plan that expresses the qualities of Eataly while at the same time being suitable for the Japanese. We gathered images reminiscent of parks and plazas and integrated them with the existing Eataly design to further express the concept.
Inspiration: Ginza is one of Japan's leading downtown areas and one of Tokyo's most exclusive commercial districts. "Eataly Ginza" was planned to be located on the 6th floor of "Ginza Six", a commercial facility in such a district of Ginza.
Most of the 6th floor is occupied by "Tsutaya" Japan's largest bookstore, and visitors to the 6th floor are intended to visit the "Tsutaya Bookstore".
This "Tsutaya Bookstore" was designed based on the concept of a back alley, and the space configuration expresses an empty alleyway, just as the concept suggests.
Therefore, the concept of Eataly is "Eataly Garden" and rather than forcibly separating it from the Tsutaya, which is the center of the 6th floor, the plan is to integrate the two so that a rich "Garden" spreads beyond the alleyway.
The store layout, which looks like a collection 1of small stores reminiscent of a garden, streetlight-like lighting, plantings, benches, and other features were designed so that visitors to Eataly can spend their time comfortably and on their way.
The goal of Eataly is to convey the importance of rich food experiences to as many people as possible.
Project Duration: It started in July 2020 on the 6th floor of "Ginza Six" a commercial facility located in Ginza, Tokyo, and opened on August 25, 2021. This will be Eataly's first store in Japan with an area of approximately 1,000 square meters, and compared to previous stores in Japan, it is the store that offers the best experience of Eataly's stated concept.
Operation Flow: Guests can enjoy the richness of Italian produce at restaurants, bars, markets, and cafes as they walk through the park.
The central bar is inspired by the cheerful town square in Italy where friends and family gather daily to enjoy wine and antipasto.
Glass cases are lined with a variety of small plates, and you can enjoy aperitivo with cocktails and wine at any time of the day.
Patents: Uds Ltd. + Eataly Asia Pacific, Ltd.
Team Members: Interior Design: Uds Ltd. Keiichi Ito, Ryo Okada
Image Credits: #1: Photographer Nacasa & Partners Inc. , 2021
#2: Photographer Nacasa & Partners Inc. , 2021
#3: Photographer Nacasa & Partners Inc. , 2021
#4: Photographer Nacasa & Partners Inc. , 2021
#5: Photographer Nacasa & Partners Inc. , 2021