Galaxy Command HQ of ACG Isitolo Esikhulu by Rich Honour International Designs Co., Ltd

Galaxy Command HQ of ACG Isitolo Esikhulu by Rich Honour International Designs Co., Ltd is a highly esteemed winner of the very prestigious 2022 Umklomelo Webhulonzi we-A' Design Award in Ukudizayina Ingaphakathi Competition Category.

IbhulonziIngaphakathi· 2022

Galaxy Command HQ of ACG Isitolo Esikhulu

by Rich Honour International Designs Co., Ltd

Umklomelo Webhulonzi we-A' Design Award Winner in Ingaphakathi Category

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Colors

The Design

About Galaxy Command HQ of ACG Isitolo Esikhulu

Ikwata Enkulu ye-Galaxy Command ye-ACG iyisitolo esikhulu sokuthengisa esiseTaipei, eTaiwan, esimba indawo engamamitha ayisikwele angu-232 esitezi sokuqala sesikhungo sokuthenga. Isitolo sethula imikhiqizo ye-anime, amabhuku amahlaya kanye nemidlalo ngendlela yokulandisa kunokuba kube ngokohlobo lwebhrendi. Uhambo lomthengi ludlula ezingxenyeni ezinhlanu: ilobhi yemibukiso ekhethekile, indawo yokwamukela abasebenzisela abathengi, isikhungo sezikhali sezinto zokugqokisa abalingiswa, i-Muse Room njengendawo yokudlulisa, kanye nendawo engaphandle eyakhiwe njengomgwaqo omude ocwebezelayo wedolobha. Imidwebo ye-manga, izinto ezicwebezelayo kanye nemibala eqinile kukhombisa amazwe ahlangana futhi asebenzisana.

The Recognition

About the Umklomelo Webhulonzi we-A' Design Award

Galaxy Command HQ of ACG Isitolo Esikhulu iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Galaxy Command HQ of ACG Isitolo Esikhulu ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Galaxy Command HQ of ACG Isitolo Esikhulu iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: E-Muse is the major of ACG distributor in Asia. Besides their online store, this project is their first brick and mortar store to present the related products of their IP providers to have actual contacts with ACG fans. E-Muse wanted to discover a new way of interaction with customers and to have a wider audience.
By narrative design method as to embrace the contextual marketing, we created an imaginative place for ACG lovers to shop in reality. Therefore, they will have the opportunities to land on bigger ACG retail shop and to distribute their products.
Dimensions & Packaging: Muse is not just a retail shop, but it gives a unique experience into a new universe that connects two different time and space. This retail shop is located at the first floor of one of the shopping mall in Taipei, Taiwan. It is located at the corner of the major intersection with the total area of 232 m2.
Tags: ACG, MAG, E-Muse
Production Technology: The customer’s journey consists of 5 zones: 1. Lobby for the feature exhibition, 2. Reception for customer service, 3. Armament Centre for accessories display of various characters; 4. The Muse Room as a transitional space, indicating the changing outfits to alter personal identity, and 5. Outside area as a multi-reflective tunnel city.
Manga graphics and reflective materials are the major design elements to create an unpredictable place of multiple universes, where time and stories are overlapped.
Design Challenge: Using the narrative design method, it is necessary to reach a consensus on Contextual Marketing with the owner. By this way, we know how to help consumers achieving their goals in the moment. Furthermore, with the understanding of the age range, gender, and internet, it could helps us to create a scene to be experienced – whereas to make the experience behavior have a positive meaning and no longer as a devalued subculture. Therefore we could achieved E-Muse's brand goals.
Research: RH Design Group has been done a research on the behavior of ACG culture and Otaku (a person who has interests particularly in the fields of anime and manga). These two groups have similar desire, where imaginations could be able to become real. Besides, based of their point of view, stepping into the real world regardless of the facts is a liberation. Its design narrative allures one into celebrating their unique persona. The main reasons why we use the narrative design method.
Inspiration: The unknown of multiple universes inspire us to practice the extended modal realism.
All possible worlds are real in the same way as the actual world, for ACG fans and for us.
Project Duration: Oct.2020~May.2021 in Taipei, Taiwan.
Operation Flow: ACG related products are very complex and diverse, also usually appear messy. Since the products themselves are various, it is important to create a new real retail shop that links ACG with the customers. The design started with by a narrative method to make the product display not to derive on the IP but by the storyline. The strong visual tension of the design is derived from the solid color as a confrontation of other universe, bringing a new sense of imagination to the shopping experience. Moreover, it is expected could emphasize the social attributes as a ACG retail shop.
Team Members: Sylvia (ShuLing) Tu
Brooks Tseng
Jenny Lee