Amplifying Identity Primary Function: Ukuklanywa Kwangaphakathi Kwehhovisi ngu-DB and B Pte Ltd

Umdwebo Amplifying Identity Primary Function: Ukuklanywa Kwangaphakathi Kwehhovisi ngu-DB and B Pte Ltd ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2022 Umklomelo Wesiliva we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ingaphakathi.

IsilivaIngaphakathi· 2022

Amplifying Identity Primary Function: Ukuklanywa Kwangaphakathi Kwehhovisi

ngu DB and B Pte Ltd

Iklayenti: DB&B Pte Ltd

Umnqobi we-Umklomelo Wesiliva we-A' Design Award Esigabeni se-Ingaphakathi

17,022

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#137777

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Amplifying Identity Primary Function: Ukuklanywa Kwangaphakathi Kwehhovisi

Book Text: I-Amplifying Identity ukuklanywa kwangaphakathi kwehhovisi okutholakala e-Asia Square eSingapore. Indawo yokusebenza ihlanganisa izitezi ezintathu futhi imboze isamba sendawo esingamamitha ayisikwele ayi-9,300. Izindawo zokubambisana ezingamashumi amahlanu kanye namakamelo amakhulu emihlangano amahlanu asatshalaliswa ezitezini ukuze kusekelwe ukusebenza okuguqukayo nokuxubile. Imifanekiso yemvelo eyenzelwe ngokwezidingo isetshenziswa emahholweni nasezindaweni zezindonga ukuze kwethulwe isiko lenkampani, izimiso zobuholi kanye nomlando. Amakhaphethi enziwe ngezinto ezisimeme, upende onezinto eziphansi eziyi-organic ezinamandla kanye nokukhanyisa okwabelwe ngezindawo kusetshenziswa ukukhawulela umthelela wemvelo.

Ukuqashelwa

Mayelana ne-Umklomelo Wesiliva we-A' Design Award

Amplifying Identity Primary Function: Ukuklanywa Kwangaphakathi Kwehhovisi iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Amplifying Identity Primary Function: Ukuklanywa Kwangaphakathi Kwehhovisi ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Amplifying Identity Primary Function: Ukuklanywa Kwangaphakathi Kwehhovisi iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: Tech-giant Amazon scales up their presence in Singapore through a new office spanning three floors at Asia Square. To support flexible and hybrid working arrangements, a total of fifty collaboration spots and five large meeting rooms are scattered throughout the office for discussions of various nature. Bespoke environmental graphics are also thoughtfully created and featured on wall spaces to advocate Amazon's brand culture and create a sense of identity.
Izilinganiso Nokupakisha: This project spans across 3 levels, with a total area of 9,300 square meters in size.
Amathegi: Hybrid, Innovative, Collaborative, Agile, Sustainable, ESG, Environmental Graphics, Brand Culture, Brand Identity
Ubuchwepheshe Bokukhiqiza: Adopting environmentally-friendly materials for the design was one of the key goals of our design team. Thoughtful selection of carpets made from sustainable material, use of low VOC paint, recycling bins placed around the office, and zoned lighting for energy efficiency, all in line with Amazon’s sustainability efforts around the world.
Inselele Yokudweba: One of the key design elements in this space was the heavy use of environmental wall graphics - a creative use of wall spaces to add character to corridors and office spaces. For most collaboration hubs scattered throughout the office, our design team created unique graphics to advocate the brand and create a sense of identity. Alternatively, these wall graphics are used to inject fun and interaction - scrabble, chess, snake and ladder boards and spin the wheel all cleverly mounted on the walls.
Ucwaningo: With a detailed design brief from Amazon, our design team understood their office footprint to propose initial layout plans. This was further evaluated by the respective business units in Amazon to ensure it meets the daily operational needs of the users.
Digging deep into understanding Amazon's brand culture was a key step to formulating the design concept. Their leadership principles, history, iconic mascots and branding elements are purposefully injected into the space to maximize their brand expression opportunity within their physical facilities.
Ugqozi: Inspired by their strong brand identity, the new Amazon office is designed to reflect their company essence and create a shared sense of purpose and community. Internal corridors are cladded with environmental graphics that narrate their leadership principles as well as a journey through their history. Collaboration hubs and touchdown spaces are scattered throughout the floorplate to empower employees to choose where they want to work depending on their task on hand.
Ubude Bephrojekthi: The project started in February 2021, and was completed in July 2021 at Asia Square, Singapore.
Amalungu Eqembu: Ricardo Celis
Victor Wong
Amakhredithi Ezithombe: All photos credited to media source: https://mothership.sg/2021/10/amazon-new-office/