WineStax Ihhala Lewayini Elikwazi Ukubekwa Ngaphezu Kwelinye by BrandBase is a highly esteemed winner of the very prestigious 2022 Umklomelo Wesiliva we-A' Design Award in Izinto Zasekhishini Competition Category.
IsilivaIzinto Zasekhishini· 2022
WineStax Ihhala Lewayini Elikwazi Ukubekwa Ngaphezu Kwelinye
by BrandBase
Client: BrandBase B.V.
Umklomelo Wesiliva we-A' Design Award Winner in Izinto Zasekhishini Category
Verified Award Winner
Verify Award Status for #137924The Design
About WineStax Ihhala Lewayini Elikwazi Ukubekwa Ngaphezu Kwelinye
I-WineStax yihhala lewayini elikwazi ukubekwa ngaphezu kwelinye elakhelwe ukusetshenziswa ekhaya. Iyunithi ngayinye izimela yodwa futhi ibamba amabhodlela afika kwamathathu. Amayunithi ahlanganiswa ngezipenetsheli zensimbi, ngakho izixhumo zihlala zingabonakali, futhi lolu hlelo lungakhuliswa lufike kumayunithi ayishumi. Iyunithi eyodwa yakhiwe ngezakhi ezimbili ezinezinhlangothi eziyisithupha-kathathu kanye nesigxobo esixhumayo esinemiphetho enezitepisi, ehlanganiswa ndawonye ngezandla. Izimo ezinezinhlangothi eziyisithupha zinika ihhala ukubukeka okulula nokucwebezelayo. Uhlelo olukhuliswayo luvumela ihhala lewayini ukuthi lulungiselelwe amagumbi ahlukene kanye nosayizi abahlukene bomqoqo.
The Recognition
About the Umklomelo Wesiliva we-A' Design Award
WineStax Ihhala Lewayini Elikwazi Ukubekwa Ngaphezu Kwelinye iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. WineStax Ihhala Lewayini Elikwazi Ukubekwa Ngaphezu Kwelinye ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. WineStax Ihhala Lewayini Elikwazi Ukubekwa Ngaphezu Kwelinye iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- WineStax is a wine rack which adapts to the user's needs and space. One unit carries up to three bottles and can be easily expanded up to ten units. Thanks to this expansible system every user has the freedom to tailor the wine rack to their interior while the product gives a subtle highlight to the wine collection. The racks connect with metal clips therefore the joints are unnoticeable. The hexagonal shapes give an ethereal and sophisticated appearance to the product.
- Dimensions & Packaging
- Packaging size: 20,5 x 20,5 x 2,5 cm
Packaging weight: 334 g
Product size:19,5 x 19,5 x 16 cm
Product weight: 264 g - Tags
- Winestax, stackable, wine rack, home decor, kitchen accessory,
- Production Technology
- The product has 4 main parts: 2 pieces of triple-hexagonal elements, a connecting pole with screw thread on both ends and additional metal clips which ensure the connection between the units.
- Design Challenge
- The aim was to create a compact but expandable wine rack system while keeping the material usage and the productional costs low. During the research phase the goals have been expanded by including high aesthetic values and reduced packaging size. The purpose of these goals is to develop an affordable designer item and taking care of the sustainable aspects of the product.
- Research
- During explanatory and trend research the focus point was to bring alive our vision: creating a highly engaged, innovative home accessory which answers to a specific demand and its positioning in a hidden market gap. Our analysis focused on identifying everyday needs in our environment that haven't been fulfilled yet, and this process led us to the idea of a collectible and extendible wine rack.
- Inspiration
- The initiative of this project was to develop an innovative product for retail promotions to achieve driving repeat purchase behavior by making it highly collectible. This core idea has manifested in a useful home accessory, called WineStax. Each product is an independent unit with three bottle racks, but the units can be easily connected to each other. Therefore the system allows the user to expand his WineStax almost endlessly and this stackable wine rack can easily fit into any household.
- Project Duration
- The project started in 2020 and the final product has been launched on the dutch market in September 2021.
- Operation Flow
- The product packaging contains a pole with threaded ends, two triple-hexagonal elements and the unit connecting clips. In the centre point of the hexagonal shapes there's a threaded hole. Simply screw the hexagonal elements to the end of the poles by hand and lay the bottles in the hexagonal shapes. Assemble another unit, place it next to the first one, align the hexagonal sides and pinch them together with the clips. The rack can be extended in length and height by further units.
- Patents
- Copyrights: BrandBase, Mr. G.P. Alberts, 2021
- Team Members
- Director: Paul Alberts
Chief Operations Director: Inge Overtoom
Commercial Director: James Rankin
Creative director: Jesse Post
Strategy director: Klaas Engelsma
Digital Director: Wouter Hogeland
Innovation producer: Michiel Haverlag
Designer: Jeroen Coert
Designer: Rebeka Pakozdi
Traffic manager: Wim de Roos
Operations manager: Mark Edwards
Account manager: Miles Rankin
Administrator: Stephan Kraak
Project manager: Anne Gombert
Project manager: Renske Dilven
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