Multivision Porsche Shanghai Primary Function: Umsebenzi Wobuciko Wezithombe by Florian W. Mueller

Multivision Porsche Shanghai Primary Function: Umsebenzi Wobuciko Wezithombe by Florian W. Mueller is a highly esteemed winner of the very prestigious 2022 Umklomelo Wesiliva we-A' Design Award in Ukuthwebula Izithombe Competition Category.

IsilivaUkuthwebula Izithombe· 2022

Multivision Porsche Shanghai Primary Function: Umsebenzi Wobuciko Wezithombe

by Florian W. Mueller

Client: Porsche China

Umklomelo Wesiliva we-A' Design Award Winner in Ukuthwebula Izithombe Category

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Colors

The Design

About Multivision Porsche Shanghai Primary Function: Umsebenzi Wobuciko Wezithombe

Multivision Porsche Shanghai iwuchungechunge lwemisebenzi yobuciko yezithombe eyakhelwe iPorsche China. Isithombe ngasinye sihlanganisa izithombe ezintathu efulemini elilodwa ngokuvezwa okuphindaphindiwe. Lolu chungechunge lukhombisa ubuso obehlukene beShanghai, kusukela ezindaweni zesintu zaseShayina nakwezokwakha zeFormer French Concession kuya ezakhiweni zesimanje zengilazi nsimbi. Imoto yemidlalo ivela kuzo zonke izithombe futhi ihlala ibonakala noma yindawo ezungezile enezendlalelo ezimbalwa. Izithombe zenziwe ngezithombe zedijithali futhi zikhiqizwa njengezithombe zobuciko obuhle ezimiswe emaphaneli ahlanganisiwe e-aluminium ngezinombolo ezilinganiselwe.

The Recognition

About the Umklomelo Wesiliva we-A' Design Award

Multivision Porsche Shanghai Primary Function: Umsebenzi Wobuciko Wezithombe iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Multivision Porsche Shanghai Primary Function: Umsebenzi Wobuciko Wezithombe ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Multivision Porsche Shanghai Primary Function: Umsebenzi Wobuciko Wezithombe iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Porsche China asked me if I’d like to shoot in Shanghai and create some artwork for the PHOTOFAIRS Shanghai, including their iconic sportscars.
I created pictures in the style of my “Multivision” series to show the various vibrant faces of this great city.
It's multiple exposure photography, always three photographies in one picture.
Dimensions & Packaging: Different Artworks in different sizes, all in limited editions
Tags: Shanghai, China, Porsche, multiple exposure, photography
Production Technology: Digital photography, the artworks are finished as Fine-Art prints, mounted on Alu-Dibond.
Design Challenge: The challenge was the weather and to find locations, where a multiple exposure of Shanghai gives a good view to the different faces of the city.
Research: The project started with a call from Porsche China. I created a concept and did the creative direction. All in all, I didn't have much time, there were about 3 months between the creation of the concept and the exhibition for Porsche's 70th birthday at Photofairs Shanghai.
Inspiration: Shanghai has many different faces. You can find the old, traditional China, the influences of France in the "Former French Concession" and of course very modern glass and steel architecture.
I wanted to capture these different faces of the city in multiple exposures, always with a Porsche in the picture. Because no matter how distorted the environment appears through the multiple exposure, you can always recognize the iconic design of the Porsche.
Project Duration: Location-Scouting and Shooting: 10 days, 10 more days for postproduction
Operation Flow: 1. Digital location scouting via internet, Google Earth, etc.
2. Physical location scouting in Shanghai
3. Shooting in the streets of Shanghai
4. Post Production
Patents: Copyrights belong to Florian W. Mueller, 2022.
Team Members: David Schütte
Claire Bayrasy.
Image Credits: Behind the scene credits: David Schuette
Production Company: Freeman XP, Claire Bayrasy