Open Your Eyes Umsebenzi Oyinhloko Wobuciko Bezithombe by Michael Liebert is a highly esteemed winner of the very prestigious 2022 Umklomelo Wensimbi we-A' Design Award in Ukuthwebula Izithombe Competition Category.
InsimbiUkuthwebula Izithombe· 2022
Open Your Eyes Umsebenzi Oyinhloko Wobuciko Bezithombe
Client: Michael Liebert Photography
Umklomelo Wensimbi we-A' Design Award Winner in Ukuthwebula Izithombe Category
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About Open Your Eyes Umsebenzi Oyinhloko Wobuciko Bezithombe
Umbhalo Wencwadi: Vula Amehlo Akho luchungechunge lobuciko bezithombe olusebenzisa iphulasitiki yokusonga njengethuluzi lokubona. Isimo nendwangu yokusonga kwakhiwa umoya kanye nokumelana kwesithwebuli zithombe. Izimo ezivelayo ziphakamisa izithombe zabantu noma izilwane, ngendlela efana namafu esibhakabhakeni. Umbukeli ngamunye ubona umlingiswa ohlukile, ngakho-ke lolu chungechunge luncike emcabangweni womuntu siqu. Izithombe zathwetshulwa e-Lower Austria ngoJanuwari 2022 kusetshenziswa ikhamera enemodi ephakathi enokusebenza okuphezulu ekukhanyeni kwemvelo, ngaphandle kwe-flash. Umsebenzi wedijithali waqedwa e-Vienna inyanga elilodwa kamuva.
The Recognition
About the Umklomelo Wensimbi we-A' Design Award
Open Your Eyes Umsebenzi Oyinhloko Wobuciko Bezithombe iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Open Your Eyes Umsebenzi Oyinhloko Wobuciko Bezithombe ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Open Your Eyes Umsebenzi Oyinhloko Wobuciko Bezithombe iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Michael Liebert was looking for a visual stylistic device which he finally found in a plastic wrap. The shape and materiality were created by wind and his resistance. The resulting figures, whether human or animal, depend on the viewers imagination. Similar to clouds in the sky. Imagination knows no limits.
- Dimensions & Packaging
- These photos were taken with a high-resolution medium format camera with natural light without flashlight.
- Tags
- artwork, photography, art, environment, nature, imagination, view, visual, figures, shape
- Production Technology
- Artwork for an independent art project
- Design Challenge
- For Liebert, a good photo needs a good idea first. Whether advertising campaign-, product-, landscape- or portraitphotos - before he presses the shutter button for the first time, the technical process is based on a creative concept. A concept that should also inspire the creativity of the viewers.
- Research
- Because of Liebert's curiosity for creative concepts, he enjoys working with advertising agencies, Creative & Art Directors. When composing the picture, however, one thing comes first for all the customers: the idea.
- Inspiration
- As a photographer, it is essential to see and discover. The content of a good idea and a visual stylistic device is an important part of the photographer‘s work.
- Project Duration
- The project started on an windy and very cold day in January 2022 in lower austria, and was finished digitaly one month later in Liebert's office in vienna, austria.
- Operation Flow
- The question "What do you see?" should be a stimulus for the viewers creativity and thats the job of a photographer.
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