Softline Imagi Yekhofi, Isitsha by Ahmet Osman Peker

Softline Imagi Yekhofi, Isitsha by Ahmet Osman Peker is a highly esteemed winner of the very prestigious 2023 Umklomelo Webhulonzi we-A' Design Award in Izinto Zasekhishini Competition Category.

IbhulonziIzinto Zasekhishini· 2023

Softline Imagi Yekhofi, Isitsha

by Ahmet Osman Peker

Client: Bonna

Umklomelo Webhulonzi we-A' Design Award Winner in Izinto Zasekhishini Category

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Colors

The Design

About Softline Imagi Yekhofi, Isitsha

Softline yimagi ethwalekayo nesitsha esenziwe nge-porcelain enesivalo se-silicone. Umqoqo ufaka izilinganiso ezimbili, 300 cc kanye ne-350 cc, ezilandela izindinganiso zamamagi okuphuza usahamba. Usayizi we-300 cc ungasetshenziswa futhi njengesitsha se-granola, isaladi yezithelo noma i-smoothie. Isivalo se-silicone sinikeza ukuvikelwa kokushisa futhi sigcina ukudla noma isiphuzo siphephile ngaphakathi. Imbobo yokuphuza esivalweni ihlelwe ngengoni engamadigri amathathu ukusiza ukuvikela izindebe ekushiseni. Imibala ivela ethekhinikini yokugcotshwa okusabelayo (reactive glaze), enezingaphezulu ezicwazimulayo nezingacwazimuliyo. Softline ihlose ukunciphisa ukusetshenziswa kwezinkomishi zephepha.

The Recognition

About the Umklomelo Webhulonzi we-A' Design Award

Softline Imagi Yekhofi, Isitsha iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Softline Imagi Yekhofi, Isitsha ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Softline Imagi Yekhofi, Isitsha iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With the theme "To go Mug", "Softline" is designed for coffee lovers. Thanks to its form, it can be used both for drinking coffee and as a bowl (Granola, Fruit Salad, smoothie etc.) It offers heat insulation with its silicone cover while keeping your food or coffee safe inside. It also offers a fun use thanks to its different color combinations, glossy and matte surface.
Dimensions & Packaging: The collection consists of 2 types of volumes. Conforms to 300cc and 350cc "To go" mug standards. 300cc mug can also be used as a bowl.
Tags: Porcelain, Silicone, multiple usage, storage, experience, self barista
Production Technology: Porcelain/ Silicone shaping.

Softline glasses, which take their color from the specially developed reactive glaze technique, were produced using environmentally friendly and healthy materials.
Design Challenge: It provides an aesthetic appearance and ease of use with its soft form line. The challenge was creating that form, which fits hand and making a fun looking cup at the same time. Therefor our goal is to reduce the use of paper cups.
Research: We observed that coffee lovers enjoy drinkinig their coffees hot. So Unlike standard Mug lids, the drinking hole on the lid is designed with a 3 degree angle. Thanks to this feature, it prevents the lips from burning. Another point of our research was sustainability in daily usage products. It is designed to reduce the use of paper cups and plastic containers in the food and beverage industry, while continuing our sustainability journey.
Inspiration: The motivation behind the project was adding a different experience to coffee drinking culture. Coffee is a routine for most of us. However, we wanted to go beyond this routine and add a little playfulness. Thanks to its different color combinations, glossy and matte surfaces and big range in colour options you can choose the one for your pleasures. Portability is also important for a coffee addict person which we considered this and adapt to our design. Softline mugs are always portable with its silicone lids and use as a storage container and bowl. In this way its giving the user many advantages as we desired.
Project Duration: 2021 Winter, Istanbul, Turkey
Operation Flow: Softline glasses, which take their color from the specially developed reactive glaze technique, were produced using environmentally friendly and healthy materials for coffee lovers. You can be the barista of your home with forms suitable for every kind of coffee and products that will highlight the flavors you want.
Team Members: Ahmet Osman Peker