Re Form Isethi Yemiceciso by Chow Tai Fook Jewellery Creative Centre

Re Form Isethi Yemiceciso by Chow Tai Fook Jewellery Creative Centre is a highly esteemed winner of the very prestigious 2023 Umklomelo Webhulonzi we-A' Design Award in Ukudizayina Ubucwebe Competition Category.

IbhulonziUbucwebe· 2023

Re Form Isethi Yemiceciso

by Chow Tai Fook Jewellery Creative Centre

Client: Chow Tai Fook Jewellery

Umklomelo Webhulonzi we-A' Design Award Winner in Ubucwebe Category

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Colors

The Design

About Re Form Isethi Yemiceciso

I-Re:Form iyisethi yemiceciso eyenziwe ngezinhlamvu ezintathu ezishelelayo neketango. Izinhlamvu ezishelelayo ngokuvamile ziyizingxenye ezifihliwe ezisetshenziselwa ukulungisa ubude bemigexo namasongo. I-Re:Form iyiguqula inhlamvu eshelelayo ibe yingxenye enkulu yomklamo. Inhlamvu ngayinye ingafakwa noma kuphi kuleli keketango, ngakho lowo oyigqokile angakwazi ukwakha umgexo, isongo noma ukunye okuhlukile. Iketango elingamasentimitha ayi-91 (36 inch) livumela izinhlanganisela ezingaphezu kuka-120, kuyilapho iketango elingamasentimitha ayi-46 (18 inch) livumela okungenani ezingu-90. Le sethi imema lowo oyigqokile ukuba abe ngumdlali odalayo futhi isekela isitayela esilula nesihlala njalo.

The Recognition

About the Umklomelo Webhulonzi we-A' Design Award

Re Form Isethi Yemiceciso iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Re Form Isethi Yemiceciso ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Re Form Isethi Yemiceciso iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With re:form, it is no longer true that one needs to own 10 jewellery pieces for 10 different occasions. By breathing new life into the wearing experience, the infinite designs yielded by re:form transcend time and space, advocating a sustainable style rooted in the belief that less is more. Even when left unused, the beads can be laid out to simulate a winking face that brightens up the day. After all, creativity knows no boundaries.
Design Challenge: Innovation is at the core of Re:Form. At the product level, Re:Form shed light on an oftenoverlooked device used in commercial jewellery by transforming it into a facilitator, as well as a medium, of personal expression. At the user-experience level, wearer is no longer passive, but takes on an active role in ‘designing’ their own jewellery. By introducing Re:Form, Chow Tai Fook presents itself as a leading innovator in the jewellery sector, underlining the importance of the wearer role in something that’s as intimate as the jewellery they wear.
Inspiration: In the world of jewellery, slider beads are usually used as adjustable clasps on necklaces or bracelets. Taking an innovative approach, Chow Tai Fook redefines this often overlooked device by transforming it into a playful gadget that is not only functional, but also aims to inspire.

The set consists of three intricately-designed beads, plus a finely crafted chain. Made with meticulous craftsmanship, these beads can be placed anywhere along the chain to create a multitude of personalised looks according to one's liking - be it a necklace, bracelet, or anything that comes to mind. We invite and empower its user to become an active co-creator.
Operation Flow: Re:Form is extremely user-friendly: simply put the bead on the chain and slide it along anywhere the user wants it to be. The ease of use is made possible thanks to calculated precision and meticulous craftsmanship. Depending on the length of the chain, placing the beads on a 36-inch yields more than 120 possible combinations, while an 18-inch yields at least 90 combinations. Besides, with the same amount of time required to put on a regular piece of jewellery, one can create so much more at one’s fingertips with Re:Form, be it a necklace, a bracelet, or anything that comes to one’s mind.
Team Members: Chow Tai Fook Jewellery Creative Centre
Image Credits: Chow Tai Fook Jewellery Creative Centre

Read the Press Release