The 31st Golden Melody Awards Trailer Ividiyo Yephromo by Cheng-Hsuan Lin

The 31st Golden Melody Awards Trailer Ividiyo Yephromo by Cheng-Hsuan Lin is a highly esteemed winner of the very prestigious 2023 Umklomelo Wesiliva we-A' Design Award in Ifilimu Competition Category.

IsilivaIfilimu· 2023

The 31st Golden Melody Awards Trailer Ividiyo Yephromo

by Cheng-Hsuan Lin

Client: 27 Design Co., Ltd.

Umklomelo Wesiliva we-A' Design Award Winner in Ifilimu Category

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Colors

The Design

About The 31st Golden Melody Awards Trailer Ividiyo Yephromo

I-trailer ye-Golden Melody Awards iqala ngendebe encibilikayo, efanekisela inguquko eqhubekayo kanye noshintsho lomcimbi womculo ohlonishwayo. Ngesizukulwane ngasinye esidlulayo, imiklomelo iyahlukana nesiko futhi izisungule kabusha, ihlola amathuba angapheli. Njengamanzi, imiklomelo igelezela ezindaweni ezihlukahlukene zomhlaba, iletha impilo entsha namandla emjikelezweni wokuzalwa kabusha. Umthelela waso awubonakali kodwa ujulile, usakazeka njenge-ripple futhi ushiya umbono ohlala njalo kubo bonke elibathintayo.

The Recognition

About the Umklomelo Wesiliva we-A' Design Award

The 31st Golden Melody Awards Trailer Ividiyo Yephromo iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. The 31st Golden Melody Awards Trailer Ividiyo Yephromo ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. The 31st Golden Melody Awards Trailer Ividiyo Yephromo iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The trailer opens with a Golden Melody trophy melting down, signifying that with the coming and going of generations, the Golden Melody Awards is breaking with conventions, reformulating and reconstructing every possibility anew. Like water, it seeps into every land, providing newfound nourishment in the cycle of rebirth; it spreads like a ripple, exerting its intangible and ever-renewing influence.
Dimensions & Packaging: The Golden Melody Award is an important indicator of Chinese pop music. Different styles of creative media also represent that each kind of music can be recognized.
We rethink and define the different possibilities of Golden Melody Awards.
Use many different styles of media creation to interpret the possibility of each kind of music in Golden Melody Awards
Tags: Music Award, Golden Melody Awards, GMA, GMA31, GMA2020, Trailer
Production Technology: The opening through the melting of the Golden Melody Trophy also symbolizes that the Golden Melody Award is no longer confined to the frame of the past after turning into the next generation.
A total of 29 awards, divided into 9 categories, we condense them and define the feature of each category in a scene that jumps to one scene.
Design Challenge: The Golden Melody Award is an important indicator of Chinese pop music. Different styles of creative media also represent that each kind of music can be recognized.

We rethink and define the different possibilities of Golden Melody Awards.
During the epidemic, many things have changed, and life may no longer be the same as before, but it must be like water to reshape a new look.
Research: The opening through the melting of the Golden Melody Trophy also symbolizes that the Golden Melody Award is no longer confined to the frame of the past after turning into the next generation.
In 2020, the epidemic has not only impacted the world, but also made us stop and rethink many things, taking the concept of rebirth as the main theme of the video.
Through the melting and final turning of the trophy into diffusion and flow, two different viewing experiences are subtly induced.
Inspiration: At the beginning of the trailer, everything seems to melt down through the inverted lens, scene by scene until the source of the Golden Melody trophy, and when the last moment of the inversion is approaching, start fast-forward playback with the inversion, so that the original dissolution is reversed into diffusion and Flow, ingeniously elicits two different viewing experiences.
Project Duration: started in May 2020 and finished in August 2020 in Taiwan, and was launched in August 2020
Operation Flow: Golden Melody Awards is Taiwan’s annual grand music awards ceremony, and we made a leading video trailer for this 31st session of the ceremony.
With the 31st Golden Melody Awards, which is also a generation from 0 to 1. We have tried different changes from the past.

Scenes that switch scenes symbolize different music styles, and each type of music deserves to be affirmed.
Patents: Client:
Ministry of Culture
Taiwan Television Enterprise, Ltd.
Team Members: Director: Cheng-Hsuan Lin
Art Director: Qian-Han Chen
Producer: Yu-Hsiang Peng, Weiting Zhou
Designer: Qian-Han Chen, Bonnie Lu, Xiao-Man Lin, Chung-Yi Wu, Hsiang-Lan Tsai, Ying-Fang Kao, Yi-Wei Wu, Sopedou Fu, Hsin Lin
Animator: Bonnie Lu, Gene Jiang, Bruce Chen, Benson Chang, Peng-Hau Wang
Colorist: Yihsun Chiang, Cheng-Hsuan Lin
Music Design: Hsiao-Chin Lin, Szu-Yu Lin , Company: WinSound Studio
Strings: Shuon Tsai, Nala Huang, Weapon Gan, Hang Liu , Company: Just Busy Music Studio
Recording: Zen Chien, Chris Chen, Company: 112F Recording Studio
Image Credits: Production & Design: 27 Design Co., Ltd.
Music & Sound Production: WinSound Studio
Strings: Just Busy Music Studio
Recording Engineer: Zen Chien
Recording Assistant: Chris Chen
Recording Studio: 112F Recording Studio