The Bloom Ubuhlalo by Jung-Te Lin is a highly esteemed winner of the very prestigious 2023 Umklomelo Wesiliva we-A' Design Award in Ukudizayina Ezokwakha, Izakhiwo Nezinhlaka Competition Category.

IsilivaEzokwakha· 2023

The Bloom Ubuhlalo

by Jung-Te Lin

Client: Champion Building Materials Co., Ltd.

Umklomelo Wesiliva we-A' Design Award Winner in Ezokwakha Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About The Bloom Ubuhlalo

Ngokuthuthuka kobuchwepheshe, njengento yokwakha ephindiselelwayo nehlonipha imvelo, ukusetshenziswa kwamathayela kudlula umqondo wendabuko. Ukuqhubeka kobuchwepheshe kudala amathuba ahlukene ngosayizi, isimo, nokuthungwa, ngakho-ke kunikeza amathuba amaningi okwengeza inani ezakhiweni. Ubuso bangaphandle bodonga olwenziwe ngamathayela aphindiselelwe kabusha angu-2cm akhiqizwa yindawo yi-Champion kuyivimba elihle lokushisa lesakhiwo; umbala nokuguquka kwawo kunikeza isakhiwo ukubukeka okusha okunesibindi.

The Recognition

About the Umklomelo Wesiliva we-A' Design Award

The Bloom Ubuhlalo iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. The Bloom Ubuhlalo ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. The Bloom Ubuhlalo iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With the evolution of technology, as a recyclable and environmental-friendly building material, tile application exceeds traditional impression.
Technology breakthrough creates diverse possibilities in size, shape, texture, thus rich opportunities to add value to buildings.
Exterior wall façade done with Champion’s local production of recycled 2cm tiles is a good heat insulation of the building; with color gradient gives the building a bold new look.
Dimensions & Packaging: 309 square meter
Tags: CHAMPION BUILDING MATERIALS CO., LTD., The Bloom, Champion Tile, V-shaped, Wen Yuan Peng
Production Technology: External tile façade extended to Level One arcade and interior in smooth arc lines with consistent visual effect resolving glass door boundaries is a smooth integration of interior and exterior.
With precise calculation, this tile facade design presents various looks throughout the day under different light and shades. External lighting presents a different visual impact at night, offering a three-dimensional sense of warmth.
The parapet on the top floor breaks the homogeneous architectural form with a slightly downward arc and softens the cold and rigid image of the building with elegant line segments.
Design Challenge: As a case of refurbished building project, the idea is to polish the image of 50-year ‘young' leader of the industry and flip traditional tile appearance.
External tiles are designed to extend from façade to Level One arcade in smooth arc lines rather than traditional rigid image of tiles.
The Bloom is done through three color shades of recyclable tiles designed in a variety of façade angles, creating a soft V-shaped curve implying the brand logo; a subtle visual integration of the building and brand.
Visual rhythm brings out building vitality, showing the posture of a flying eagle. The whole building is a flower blooming in the urban forest, symbolizing the prosperity of the brand.
Research: As a case of refurbished building project, the idea is to re-position the brand through image of a gallery with lifestyle events: diverse exhibition venues, dynamic events, and most importantly customer gathering.
This project is a cost-efficient solution of old building regeneration and a flip of the brand image through image of a gallery. Majority of the building materials are sourced in Taiwan, including Champion local production recyclable tiles, an actual input reducing carbon emission.
The Bloom is the essence of Champion brand and a renewal of consumer experience journey.
Inspiration: This project is located in the urban area of Taichung City; flagship store of the well-known building materials brand "Champion Tile". Celebrating Champion’s 50th Anniversary, this building lights up the brand in a whole new altitude.
Design concept is based on sustainability, an implication of Champion brand mission to provide eco-friendly material solution.
As a case of refurbished building project, the idea is to re-position the brand through image of a gallery with lifestyle events: diverse exhibition venues, dynamic events, and most importantly customer gathering.
Project Duration: The project finished in May 2022 in Taichung City, Taiwan.
Operation Flow: Renovation of this four-story building is done through three aspects: exterior building façade, the front window arcade, and the roof garden.
This flagship store provides building material & lifestyle material solution and serves as a landmark standing out from the city skyline, an architectural artistic integration of interior and exterior.
Rooftop Garden is a display of external tiles with a semi-open design available for outdoor events. Raised floor echoes external facade tiles, an extension of visual consistency.
Clients are to experience outdoor breeze under the modern metal framed glass roof.
Patents: N/A
Team Members: Champion Building Materials Co., Ltd.
Wen Yuan Peng
Louisa Lu
Stephen Liao
An Sheng Hsiao
Shi Xuan Li
Yi Ting Liu
Image Credits: Yuchen Chao