The Link Ubucwebe by Jelena Dinic is a highly esteemed winner of the very prestigious 2023 Umklomelo Webhulonzi we-A' Design Award in Ukudizayina Ubucwebe Competition Category.

IbhulonziUbucwebe· 2023

The Link Ubucwebe

by Jelena Dinic

Client: Jelena Dinic

Umklomelo Webhulonzi we-A' Design Award Winner in Ubucwebe Category

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Colors

The Design

About The Link Ubucwebe

Umqondo weThe Link wawuwukusebenzisa uphawu lweNyanga okukholakala ukuthi luxhumanisa abantu emhlabeni wonke. Lokhu, kuhlangene nomqondo wesixhumanisi, kumelela ukuba yingxenye ehlanganisayo yento enkulu, iyonke, iketango. Zombili izisusa zethulwe ngesimo sekhanda kanye ne-shank eyakhiwe ngosayizi ohlukene futhi ibekwe izixhumanisi ezimise okweNyanga, zakha i-shank evulekile, nenduduzo. Lezi zixhumanisi ngesikhathi esisodwa zimelela izigaba ezahlukene zeNyanga. Inhloso yomklami bekuwukusiza abantu bazizwe bexhumene kakhulu nabantu abakude ngalesi siqeshana.

The Recognition

About the Umklomelo Webhulonzi we-A' Design Award

The Link Ubucwebe iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. The Link Ubucwebe ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. The Link Ubucwebe iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Link is a fashion ring accompanied by a pair of earrings and a pendant. The idea was to use the concept of "link" and its primary meaning of connecting, as being a part of something bigger - the chain. It is combined with the symbolism of the Moon which, according to some interpretations, also connects. Both motives are presented in the head shape as well as the shank which is composed of Moon shaped links differently sized and positioned, forming an open shank.
Dimensions & Packaging: The inner radius of the ring is 17.8 mm, the head width is 17.1 mm, the shank varies from 2.9 mm to 8.3 mm. The weight of this piece is estimated at 5.27 g (925 Sterling Silver). The earrings are comprised of two elements joined with a jump ring. They are 25.3 mm long and 14.7 mm wide. The estimated weight is 2.8 g per pair (925 Sterling Silver). The pendant is 28.9 mm long, 28.9 mm wide and is comprised of two elements joined with a jump ring. Its weight is estimated at 1.9 g.
Tags: Ring, Jewellery, Moon, The Link, Silver, Gold
Production Technology: The ring and the accompanying earrings and pendant were first hand sketched and then modeled in the Gemvision Matrix software with the idea of being directly cast after 3D printing into a 925 Sterling Silver alloy or a 14 k white gold alloy, as well as any other metal used in the jewellery industry, and finished with a high gloss polish.
Design Challenge: The motif of the Moon has always been an inspiration to artists from different spheres of art so it’s difficult to implement something so frequently exploited into something new while avoiding being misinterpreted as biased towards any cultural, racial, national or religious group. The Moon is a universal motif. Therefore, there is still room to bring it closer to people in another way and for us to connect through something we have all always held near, in this time of overall lack of connection.
Research: Over the course of history, time has shown that jewellery is used as a form of self expression. This is why people buy, wear and become attached to jewellery based on the symbolism those pieces carry, but the personal symbolism which people create through their connection with the jewellery is crucial, as is the story which each individual has and which stands behind the jewellery’s true immaterial value.
Inspiration: The Moon is the bond between two people who are miles apart. If they only look up at the Moon at the same time, it will be their link to each other. Connection with loved ones who are far away and who they think of when they see the Moon. Carrying this Link with them through the jewellery, sharing the same moonlight.
Project Duration: The idea of creating this project arose in July 2021, during the COVID-19 pandemic when traveling was made difficult which made seeing people in other countries a challenge. After months of careful planning, the jewellery was 3D modeled and rendered in November 2021. The entire process took place in Nis, Serbia.
Operation Flow: The ring is a piece of jewellery worn by almost every person on the planet. This piece, along with the earrings and pendant, can be worn every day and on special occasions because of its simplicity and anatomical design. What makes this ring practical is its open shank which allows the size to be adjusted.