Restless Chopsticks I-Tableware ngu-Marko Stanojevic

Umdwebo Restless Chopsticks I-Tableware ngu-Marko Stanojevic ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2023 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Izinto Zasekhishini.

IbhulonziIzinto Zasekhishini· 2023

Restless Chopsticks I-Tableware

ngu Marko Stanojevic

Iklayenti: UMA Network Ltd

Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Izinto Zasekhishini

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Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#145167

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Restless Chopsticks I-Tableware

I-Uma yinkampani ye-Hong Kong venture capital egxile kwezomnotho zokudala. Izinti ezingaphumuli zaklanywa njengento ye-memento, emele inani lenkampani lokutshala izimali ukwenza ushintsho. Ilogo yenkampani ifana neshayela emugqeni oyisicaba, owawushunyekwe othini olunomugqa oyisicaba. Ingxenye engaphambili yothi ihlale iphakanyiswa futhi igcinwe kude netafula, kususe isidingo sokuphumula kwezinti. I-Pulse yakhelwe ukuthi ihlale ihlukene ngokwanele, ingangqubuzani, futhi isebenza ngokusebenza ngokucosha ukudla, kuze kufike ekulunyweni okuncane okufuna kakhulu.

Ukuqashelwa

Mayelana ne-Umklomelo Webhulonzi we-A' Design Award

Restless Chopsticks I-Tableware iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Restless Chopsticks I-Tableware ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Restless Chopsticks I-Tableware iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: The body of a chopstick is divided into sections: one at top is held by hand and the other one at the tip comes in contact with food and mouth, with an overlooked neutral zone between them. This zone is where the design intervention took place - a ‘distancer’ shaped like the company logo (a Pulse on the flat line) was inserted, elevating the tip of the chopstick away from the surface however it dropped down, eliminating the need for a chopstick rest. This is done, regarding the positioning and size, so that the chopsticks remain functional and do not collide when in use.
Izilinganiso Nokupakisha: The product is 260mm long, with 7.5mm width at the back end and 3.5 at the front. The Pulse segment itself is 25mm long and 13.5mm wide between the maximum-distance points. This makes the front end always elevated from the surface by a minimum of 5.5mm.
Amathegi: Tableware, chopsticks, utensils, tradition, narrative design, memento object
Ubuchwepheshe Bokukhiqiza: The product is made of titanium with bi-color titanium coating (dark gray and gold), all food-grade. Surface is polished in two steps allowing for two finishes.
Inselele Yokudweba: It was a challenge to transform an ordinary object, a pair of chopsticks, into a future-proofing tradition and contemporized heritage. Their beautiful simplicity is only disturbed by the fact that a third object is actually needed in the etiquette of how they are used - a chopstick rest. This contradiction of “clean two that actually need a third” to work properly made the design direction clear: find a way for the purpose that the chopstick rest is for to be fulfilled, but without the rest.
Ucwaningo: Remaining true to East Asian heritage, the Pulse (life) segment is titanium coated in golden color with polished surface finish, while the straight parts (flat line) of the chopstick are titanium coated in matte dark gray with brushed finish to create contrast between the two. Each polishing and titanium-gold coating of the Pulse is on purpose done in a low controlled manner against highly controlled and repetitive-mass-production feel of the brushed, dark-gray flat line parts of the object. Allowing shiny, golden randomness to happen is in tune to the actual beauty of randomness of a real life. Finally, on a very concrete level, it makes each chopstick piece unique and special.
Ugqozi: UMA is a Hong Kong venture capital company focused on creative economies. The task was to design a multi-facetted communication object representing the company's values (invest resources to make a change), but also to be able to function independently in a retail environment. A set of chopsticks, iconic and recognizable, culturally relevant, was a chosen as a topic. UMA logo, a Pulse on the flat line, was embedded into a flat-lined chopstick becoming its' functional, aesthetical and communication core, all in one stroke.
Ubude Bephrojekthi: Hong Kong SAR, China
Ukuhamba Kokusebenza: Chopsticks with no rest :)
Amapathenti: UMA Network Limited
Amakhredithi Ezithombe: UMA Network Limited