Rebirth Ukufakwa Kwendawo Yobuciko by Hebei Puteng Culture Media Co., Ltd

Rebirth Ukufakwa Kwendawo Yobuciko by Hebei Puteng Culture Media Co., Ltd is a highly esteemed winner of the very prestigious 2023 Umklomelo Wegolide we-A' Design Award in Ubuciko Obuhle Competition Category.

IgolideUbuciko Obuhle· 2023

Rebirth Ukufakwa Kwendawo Yobuciko

by Hebei Puteng Culture Media Co., Ltd

Client: Hebei Puteng Culture Media Co., Ltd

Umklomelo Wegolide we-A' Design Award Winner in Ubuciko Obuhle Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Rebirth Ukufakwa Kwendawo Yobuciko

I-Rebirth iyindawo yobuciko yezentengiselwano ekugxilisa umuntu ngaphakathi, eyakhelwe phezu kwendikimba yokuvuselelwa. Le ndawo ixoxa indaba yentombazane yobuhlakani bokwenziwa evusa umhlaba kabusha esikhathini esizayo ngokukhipha nokwakha kabusha izinkumbulo. Ingaphakathi lihlukaniswe izingxenye ezintathu ngokulandela umzila wokuhamba: umuntu wokugcina womhlaba, inkumbulo yomhlaba, kanye nokudalwa. Izilwane ezilingisiwe zenziwa ngokusebenzisa ukwakhiwa kwezithombe ze-3D, ukubaza, ukwenziwa kwezimfanekiso zokubumba, ukupenda kanye namasu ezinwele. Izakhiwo zomshini ezingaphakathi kanye nezinhlelo zokulawula zidala ukunyakaza okufana nokwempilo yangempela.

The Recognition

About the Umklomelo Wegolide we-A' Design Award

Rebirth Ukufakwa Kwendawo Yobuciko iwinile uMklomelo Wegolide we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo yeklasi yokuqala, emangalisayo nephawulekile. Abawinile beGolide yimiklamo emisha kakhulu, enombono ongaphambili futhi egqamile ebonisa ubuhlakani, ukuhlakanipha nobuchule babaklami babo. Rebirth Ukufakwa Kwendawo Yobuciko ilindeleke ukuba ibe yinto entsha edunyiswe kakhulu, ebeka isitayela futhi ebalulekile elethe inani elingakaze libonwe. Lo mklamo owinile uMklomelo Wegolide we-A' Design Award ungumgomo omangalisayo nohlonishwayo osiza kakhulu futhi osunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Rebirth Ukufakwa Kwendawo Yobuciko idala imizwa ejulile yesifiso, ivuse intshiseko, ikhuthaze ukudala futhi iyasiheha.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project is an immersive commercial art space with the theme of REBIRTH. With a new worldview dimension, it relates that an AI girl who recreates our home earth by memory extraction and remodeling in the future. Through the combination of technology, art, and fashion elements, the design team breaks the traditional commercial space form, providing people with an unusual journey to welcome rebirth, and reflect on the value of life and fashion.
Tags: Commercial Art Space, Immersive Experience, Intelligent Machinery, Rebirth and Hope, Value of Life
Production Technology: The simulation animal adopts the entity special effects technology, which replicates the biological features through 3D modeling, shape sculpture, mold production, painting and coloring and hair technique. Combined with the built-in mechanical structure and control system, it recreates the lifelike appearances. In addition, the animal outer skin made of glassed steel, foam latex and silicone, taking into account the durability, and helps the complete presentation of the bionic action.
Design Challenge: This is an original space design with a complete worldview story. The design team is able to put the design concepts into action and turn vision into reality through scene-based visual communication, advanced production techniques and outstanding mechanical technology. Representative images and scenes are selected to create a unique spatial context, combined with the white space in the theme to grant each viewer the power to interpret and acquire different understandings.
Research: The design team has created an immersive commercial art space that integrates technology, art and fashion centering on the idea of rebirth, with a storyline of thinking about the past and the future, reshaping memories and lofty ideals to explain the definition of rebirth. It is a spirit of reflection and change, and also a way of evolution, where joint action will proceed our future forward and give us more hope.
Inspiration: As a continuation of the Skp brand existing immersive retail space form and story, the project aims to break the narrow concept of Skps and deepen impressions of consumers through visual images. At the same time, the design team wants to bring consumers pleasure and happiness through a unique immersive experience, by applying a scenario beyond reality to weave a magnificent and fantastic world of wonder for consumers, and experience.
Project Duration: The project is designed and developed in Hebei in June 2020 and launched in China in December 2021.
Location: 4F, SKP-S, No. 261 Chang'an North Road, Beilin District, Xi'an
Operation Flow: The interior is divided into three parts by the route of travel: the last earthling, the memory of the earth, and the creation of creation, which respectively describe the blending and confliction of the past, modern and future civilizations, the process of reshaping the future by memory, and the scene after the rebirth of the earth. The layout also provides rooms for shop displays in the space, bringing consumers a unique visual experience and consumption experience.
Team Members: JIN FX