Gamma IBhange Lomuntu Siqu by Victor Weiss

Gamma IBhange Lomuntu Siqu by Victor Weiss is a highly esteemed winner of the very prestigious 2023 Umklomelo Webhulonzi we-A' Design Award in Izinto Ezibizayo Competition Category.

IbhulonziIzinto Ezibizayo· 2023

Gamma IBhange Lomuntu Siqu

by Victor Weiss

Client: Victor Weiss

Umklomelo Webhulonzi we-A' Design Award Winner in Izinto Ezibizayo Category

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Colors

The Design

About Gamma IBhange Lomuntu Siqu

I-Gamma yibhange lomuntu siqu elakhelwe njengeqembu elingenwa ngesimemo kuphela ekuphathweni kwengcebo. Ubulungu buniketwa ngendlela ecwaningwe kabanzi kanye nokuhlolwa kwezimpahla. Umklamo uhlonipha izindawo zokuthinta ezijwayelekile zebhange lasendulo futhi wengeza izinsizakalo zesimanje. Umsebenzi ufaka phakathi ukuqamba igama, isu lohlobo, ubunikazi obubonakalayo, ukuthuthukiswa kwemikhiqizo, ubuciko bokwakha kanye nomklamo wemidwebo. Ilungu ngalinye elisha lithola iphakethe eliyisibonakaliso elinemali yegolide evula i-Gamma Club, ibhokisi lezigazi kanye nepeni le-rhodium. Inhloso ukugcina ubudlelwano bomuntu emphakathini wedijithali.

The Recognition

About the Umklomelo Webhulonzi we-A' Design Award

Gamma IBhange Lomuntu Siqu iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Gamma IBhange Lomuntu Siqu ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Gamma IBhange Lomuntu Siqu iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Gamma is perceived as not only a bank, but a private group and invitation-only club. In order to join Gamma you must have more than a high net worth. Gamma is about solid capital, it applies detailed methodology and evaluation of assets for member approval. The status and experience provoke this desire to be inside Gamma, the membership is a statement.
Tags: Confidentiality, Experience, Prestige, Expertise, Investment, Profit, Transparency, Consultant, Exclusivity, Security, Premium, Incentive, Status, Trust, Credit, Financial
Design Challenge: The biggest challenge was to set up a dream team in order to create this very high end technical project. We created Gamma from scratch the Naming, Brand Strategy, Visual Identity, Product Development, Architecture, Graphic Design, Type Design, Photo Retouch, Video Production and more.
Research: It is a challenge to ride against the tendency waves in design, when brands have worked towards minimalizing physical contact and personal experience. Gamma goes the opposite direction. When one signs the membership contract, they are given a signature package which includes: the exclusive Gamma gold coin which is a key to access the Gamma Club, a box of exclusive Cuban cigars by Arturo Fuente and a unique rhodium pen.
Inspiration: To Preserve Human Interaction in a Digital Society." The target audience is Gen X upper class. We focused in creating an exclusive brand for wealth management. With respect to the classic touch points of an antique bank and incorporated modern facilities, Gamma aims to provide the best and most exclusive experience in banking services.
Project Duration: The project was initiated in April 2019, and was concluded in June 2020.

Read the Press Release