Ggaedok Ukwakhiwa Kophawu Lwencwadi Yokweseka Izifundo ngu-Miraen Design Team

Umdwebo Ggaedok Ukwakhiwa Kophawu Lwencwadi Yokweseka Izifundo ngu-Miraen Design Team ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2023 Umklomelo Wesiliva we-A' Design Award Esigabeni Somncintiswano se-Imfundo.

IsilivaImfundo· 2023

Ggaedok Ukwakhiwa Kophawu Lwencwadi Yokweseka Izifundo

ngu Miraen Design Team

Iklayenti: Mirae-N

Umnqobi we-Umklomelo Wesiliva we-A' Design Award Esigabeni se-Imfundo

614,612

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#148327

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Ggaedok Ukwakhiwa Kophawu Lwencwadi Yokweseka Izifundo

I-Ggaedok wuphawu lobunikazi bochungechunge lwezincwadi zokweseka izifundo zolimi lwesiKorea. Igama elithi Ggaedok liyisifinyezo semisho yesiKorea ethi Ggaewooja Dokhaeryuk, okusho ukuvusa ukuzethemba nokuqonda okufundwayo. Ilogo ihlanganisa leli gama nezimpawu zokucaphuna, ezakhethwa ngoba ukuma kwazo kufana nonkamisa nongwaqa besiKorea. Amafoyili emibala ekhethiwe yakwa-Pantone agqamisa izingxenye zezimpawu zokucaphuna, futhi ukumbozwa nge-matte kwandisa ukubonakala kwazo. Abalingiswa abaphrintwe encwadini yamagama nasencwadini yokuqonda okufundwayo bengeza intshisekelo kubafundi.

Ukuqashelwa

Mayelana ne-Umklomelo Wesiliva we-A' Design Award

Ggaedok Ukwakhiwa Kophawu Lwencwadi Yokweseka Izifundo iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Ggaedok Ukwakhiwa Kophawu Lwencwadi Yokweseka Izifundo ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Ggaedok Ukwakhiwa Kophawu Lwencwadi Yokweseka Izifundo iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: The design of GGAEDOK was made with the combination of the brand name GGAEDOK which is an acronym of GGAEWOOJA DOKHAERYUK that is meant to awake the confidence and reading comprehension ability in Korean and the quotation marks to present the visual wit and the intuitiveness the definition of brand and characteristic as a study supplement for Korean. The characters appear in the vocabulary book and the reading comprehension book each in order to provide fun factors to the students.
Izilinganiso Nokupakisha: Reading Comprehension
Frame 220 x 280 x 10mm
Post Processing
glossy foil, half matte foil
Color
PANTONE 393C, PANTONE 310C, PANTONE 374C, PANTONE 529C

Vocabulary
Frame 188 x 257 x 11mm
Post Processing
glossy foil, half matte foil
Color
PANTONE 3385C, PANTONE 3572C
Amathegi: Education, Print, Design, Branding
Ubuchwepheshe Bokukhiqiza: Color foils were used on the respective and important parts of the quotation marks that were used in the logo for the enhanced visibility and the harmonious look with other letters.
Particular color foils were designated by books in accordance with Pantone colors and the books were matte coated to maximize the effect of the color foil.
Inselele Yokudweba: It was carefully discussed how to get attention from the students since it is a new book without any brand recognition.
Use of the quotation mark in the logo was carefully implemented graphically to avoid the clash with other letters so that GGAEDOK would be well read.
Ucwaningo: Visual creativity was sought after along with the intuitiveness to show the proper characteristic of (study contents) the book as a newly published book. Logo design that could be expanded to a graphic motif was sought after instead of just a logo. Character of Mulreong was created with the cooperation with 52works to provide entertainment and expectation to the students who have hard time studying due to the raised level of difficulty in Korean on Korean SAT
Ugqozi: Quotation marks which have the similar shape with the Korean consonant and vowel in GGAEDOK were used in the logo graphic to show the characteristic of Korean and to be interestingly expressed.
Ubude Bephrojekthi: The project was from August, 2022 to November, 2022 at MiraeN main office in Seoul and was published in November, 2022
Ukuhamba Kokusebenza: Brand identity was established with the utilization of quotation marks and it can be expanded with the logo or individually to be used as the graphic motif

The growing character was visually expressed to match the brand concept which is a study supplement with incremental levels
Amalungu Eqembu: MiraeN design team
Creative Director Hyunji Son
Brand Design Kiwook Kim, Danbi Kim
Media Design Seyoung Hong
Illustrator 52works