Serel Magic Umsebenzi Oyinhloko: Ibhesini Yokugeza Efakwe Phezu Kwekhawunta by Serel Design Team

Serel Magic Umsebenzi Oyinhloko: Ibhesini Yokugeza Efakwe Phezu Kwekhawunta by Serel Design Team is a highly esteemed winner of the very prestigious 2023 Umklomelo Wensimbi we-A' Design Award in Izinto Zokuhlanzeka Competition Category.

InsimbiIzinto Zokuhlanzeka· 2023

Serel Magic Umsebenzi Oyinhloko: Ibhesini Yokugeza Efakwe Phezu Kwekhawunta

by Serel Design Team

Client: Serel Sanitary Factory

Umklomelo Wensimbi we-A' Design Award Winner in Izinto Zokuhlanzeka Category

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The Design

About Serel Magic Umsebenzi Oyinhloko: Ibhesini Yokugeza Efakwe Phezu Kwekhawunta

Umbhalo Wencwadi: I-Serel Magic yibhesini yokugeza efakwe phezu kwekhawunta enesakhiwo esiyisitho semvelo. Ibhesini yenziwe ngobumba lwe-fire clay ngendlela yokubumba (casting). Izakhiwo ezimbili ezingaphansi kwesitsha, esinye ngakwesokudla nesinye ngakwesokunxele, ziyasekela lolu hlelo futhi zisebenza njengezinyawo. Amanzi angcolile adlula ngesakhiwo esingakwesokunxele futhi ashiye ibhesini ngokuxhumana kwesiphon esifihliwe esakhelwe le bhesini ngokukhethekile. Ngenxa yalokho, ipayipi lokukhipha amanzi alibonakali, okuletha indlela entsha yokubuka ukugeleza kwamanzi. Izingaphezulu ezibushelelezi kanye nesigqoko se-nano esibulala amagciwane kusekela ukuhlanzeka okulula.

The Recognition

About the Umklomelo Wensimbi we-A' Design Award

Serel Magic Umsebenzi Oyinhloko: Ibhesini Yokugeza Efakwe Phezu Kwekhawunta iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Serel Magic Umsebenzi Oyinhloko: Ibhesini Yokugeza Efakwe Phezu Kwekhawunta ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Serel Magic Umsebenzi Oyinhloko: Ibhesini Yokugeza Efakwe Phezu Kwekhawunta iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Magic; while it changes the current basin perception with its unique bowl form, it also includes the gateway of water for its return trip in an invisible way, and this gives the user a new flow perception and esthetics. There are two structures under the basin carrying the unit, on the right and on the left, which function as legs. The waste water passes through the structure on the left side and leaves the basin through the concealed siphon connection specially designed for the washbasin.
Dimensions & Packaging: Width: 800 mm, Depth: 460 mm, Height: 265 mm
Serel Magic Countertop Washbasin made of fire clay ceramic casting raw material. Serel Magic Countertop Washbasin’s packaging is environment friendly packaging.
Tags: Organic washbasin, Basin, Sink, Invisible Waste Hole, Ergonomic, Functionality, Magic
Production Technology: Product molds produce according to traditional casting and high presure casting. Serel Magic Washbasin produce by standart ceramic producement techniques. Hygiene Plus nano technologic surface application add value the product and make it different from others. Also its antibacterial surface technology prevents bacterial growth.
Intricate details of the washbasin are purified so surfaces are smooth. As a reason bacterias and dirties which shown in electron microscope are getting destroyed.
Design Challenge: Our researches directed us to a new innovative form which carries marks from authenticity. All your research showed the most aesthetic and ergonomic design for final production.
Research: Digitalizing is rising in all consumer groups when we watch the trends. Our purpose to develope pure, easy clean and an illusional washbasin. On this point we aimed to become pioneer in both domestic and foreign market. The results of studies with focus group, final product formed.
Inspiration: Life is like water, sometimes placid, and sometimes full of joy, always flowing. Serel Magic emulates the flowing of life, and life’s impatience towards reaching the dance and serenity within the mysterious space created by enthusiastic ambiance of a waterfall, and creates a pure way to an elegant pass.
Project Duration: Serel Magic Washbasin started in March 2022 in Manisa/Turkey
Operation Flow: Serel Magic washbasin performs better with Hygiene Plus nano technology surface application. It contributes to the development of the company and the industry, while providing a hidden drain and an invisible waste water location.
Team Members: Zafer DOĞAN
Ali YILDIZ
Selen USTA
Image Credits: All images prepared in computer graphics by in house cg technologies and team members.