Gatorade x Go Rigo Umkhiqizo Wezingubo, Izinsiza Zezemidlalo by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 Umklomelo Webhulonzi we-A' Design Award in Ezenhlalakahle Competition Category.
IbhulonziEzenhlalakahle· 2023
Gatorade x Go Rigo Umkhiqizo Wezingubo, Izinsiza Zezemidlalo
by PepsiCo Design and Innovation
Umklomelo Webhulonzi we-A' Design Award Winner in Ezenhlalakahle Category
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The Design
About Gatorade x Go Rigo Umkhiqizo Wezingubo, Izinsiza Zezemidlalo
I-Gatorade x Go Rigo iyiqoqo elikhethekile lezingubo nezinsiza zezemidlalo elenzelwe abagibeli bamabhayisikili. Leli qoqo lasungulwa ngokubambisana phakathi kwe-Gatorade ne-Go Rigo Go, futhi imali etholakele ekuthengisweni yasekela iSikole Sokugibela Amabhayisikili i-Los Yarumos esifundeni esisenyakatho yeSifunda i-Antioquia eColombia. Imiklamo iyatholakala ekukhuthazweni yizindawo zemvelo zaseColombia. Imifanekiso yezintaba nezigodi ivela kuzo zonke izingubo nakuzo zonke izinsiza. Le mifanekiso imele umzamo nokuzinikela kwabagibeli bamabhayisikili kuwo wonke amakhilomitha abawagibelayo.
The Recognition
About the Umklomelo Webhulonzi we-A' Design Award
Gatorade x Go Rigo Umkhiqizo Wezingubo, Izinsiza Zezemidlalo iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Gatorade x Go Rigo Umkhiqizo Wezingubo, Izinsiza Zezemidlalo ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Gatorade x Go Rigo Umkhiqizo Wezingubo, Izinsiza Zezemidlalo iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Recently, Gatorade collaborated with Go Rigo Go! to create an enticing new offer for its consumers: an exclusive clothing line and sports accessories available for a limited time only and supporting a social cause. Proceeds from the sale of Gatorade x Go Rigo Go! benefitted the Los Yarumos Cycling School, located in the northern area of the Department of Antioquia.
- Inspiration
- The team drew design inspiration for this collaboration from the beauty of the Colombian landscapes athletes explore as they navigate their cycling journey. The mountain and valley motifs woven throughout the Gatorade x Go Rigo Go! collection represents the passion and dedication that every cyclist devotes to each kilometer they ride, knowing there will be obstacles and challenges, but never losing sight of the goal of breaking through their own limits.
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