AS Women Empowerement Isipho Samabhizinisi by Antonia Skaraki

AS Women Empowerement Isipho Samabhizinisi by Antonia Skaraki is a highly esteemed winner of the very prestigious 2024 Umklomelo Wensimbi we-A' Design Award in Izipho Competition Category.

InsimbiIzipho· 2024

AS Women Empowerement Isipho Samabhizinisi

by Antonia Skaraki

Client: As

Umklomelo Wensimbi we-A' Design Award Winner in Izipho Category

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Verified Award Winner

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Colors

The Design

About AS Women Empowerement Isipho Samabhizinisi

I-A|S yanquma ukwakha isipho samabhizinisi somnyaka ukuze sibe yisimemezelo nesibizo sokwenza esiqhutshwa yisidingo sokuqinisa abesifazane banoma yibuphi ubuhlanga, inkolo, noma izinga lomphakathi. I-Cretan Tsikoudia, isiphuzo sendabuko saseGreece, yagcwaliswa emabhodleleni abunjiwe ukuze afanekisele abesifazane abahlukene, ngamunye enobuso obahlukile bobumba esisivalo, obuqhamuke ngokwesitayela ezithombeni zasendulo zase-Cycladic. Kwakunezindikimba zenkululeko, ushintsho, ukulingana, ubulungisa, imfundo, ukukhetha, namandla. Ibhodlela ngalinye labekwa ebhokisini elikhethekile elinezithombe zemidwebo yobuciko nephosta lodonga.

The Recognition

About the Umklomelo Wensimbi we-A' Design Award

AS Women Empowerement Isipho Samabhizinisi iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. AS Women Empowerement Isipho Samabhizinisi ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. AS Women Empowerement Isipho Samabhizinisi iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Cretan tsikoudia, a traditional Greek drink filled bottles shaped to symbolize, different woman, adorned with distinct clay faces, embodying the themes of Freedom, Change, Equality, Justice, Education, Choice, and Strength. Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster. The back of each box displayed over 2000 female names, uniting women worldwide in solidarity.
Dimensions & Packaging: Paper Box Width 327mm x Depth 117.5mm x Height 585mm
Tags: CorporateGift, WomenEmpowerment, WomenRights, Greece, WomenMovement, GenderEquality, Tsikoudia, GreekDrink, ViolenceAgainstWomen
Production Technology: Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster.
Design Challenge: Instead of a just pleasing, beautiful or clever corporate gift, this year the challenge was to design and create a gift with a message. One that would motivate the agency’s clients to reflect or/and act in favour of the women empowerment movement.
Research: Even today women undergo abuse regardless of ethnicity, religion or social status.
Empowering women may include, among other things, education, awareness, promoting women’s viewpoints, with the aim to result in equality and freedom. Women empowerment is one of the most significant topics today.
Inspiration: Inspired by the need to empower women of any ethnicity, religion or social status as a protest to the abuse they’ve been undergone even today, A.S. Strategy, Branding & Communication decided to design an annual corporate gift which was a statement and a call to action.
Project Duration: The project started in December 20 2022 until February 8 2023 in Athens
Operation Flow: The corporate gifts were sent to serve as a statement and call to action, to A.S. clients, in Greece and abroad.
Team Members: creative director: Antonia Skaraki, art director: Valia Alousi, copywriter: Nagia Koutroumani
Image Credits: Image No#1 : Photographer, Illustrator: Valia Alousi
Image No#2 : Photographer, Illustrator: Valia Alousi
Image No#3 : Photographer, Illustrator: Valia Alousi
Image No#4 : Photographer, Illustrator: Valia Alousi
Image No#5 : Photographer, Illustrator: Valia Alousi