The Morse 27 Collection Umsebenzi Oyinhloko Wokuqala: Amacici Aguqukayo by Pearlstige Design Team is a highly esteemed winner of the very prestigious 2024 Umklomelo Webhulonzi we-A' Design Award in Ukudizayina Ubucwebe Competition Category.
IbhulonziUbucwebe· 2024
The Morse 27 Collection Umsebenzi Oyinhloko Wokuqala: Amacici Aguqukayo
Client: Pearlstige
Umklomelo Webhulonzi we-A' Design Award Winner in Ubucwebe Category
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- Verified Award Winner
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The Design
About The Morse 27 Collection Umsebenzi Oyinhloko Wokuqala: Amacici Aguqukayo
Umbhalo Wencwadi: I-Morse 27 Collection iyisethi yezingcwecwe zomcebo eziguqukayo ezisekelwe kukhodi ye-Morse. Izinto ezine eziyisisekelo ziyahlanganiswa ukuze zakhe onke amaletha angu-26 ohlamvu lwesiNgisi, ukuze amagama, izinkulumo namasho angagqokwa njengemiyalezo yomuntu siqu. Lezi zingcwecwe zenziwe ngezimbali eziphakeme zemvelo zasemanzini amtoti (freshwater pearls), ezinye zinamacici e-zircon, kanye namaketanga esiliva we-S925. Izibopho ze-C ezibunjwe njengesiphambano ezinhlangothini zombili zivumela ukuxhumana okuqinile kanye nokuhlukaniswa okulula. Ubude kanye nohlobo lwento kungashintshwa ukuze kwakhiwe amaketanga entamo, izigqizo zesihlakala, amaketanga okhalo, amaketanga ezibuko kanye nemihlobiso yezikhwama. Ukuklama kulula futhi akubandlululi ngobulili.
The Recognition
About the Umklomelo Webhulonzi we-A' Design Award
The Morse 27 Collection Umsebenzi Oyinhloko Wokuqala: Amacici Aguqukayo iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. The Morse 27 Collection Umsebenzi Oyinhloko Wokuqala: Amacici Aguqukayo ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. The Morse 27 Collection Umsebenzi Oyinhloko Wokuqala: Amacici Aguqukayo iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Morse 27 Collection Redefines Pearl Jewelry Design, shattering the conventional approach of attributing product value solely through materials and craftsmanship. By integrating pearls with Morse code, it transcends the confines of materiality, evolving into a medium of emotive connection. This innovative fusion enhances personalisation and distinctiveness. Moreover, the minimalist and gender-neutral design ethos surpasses traditional jewelry norms, balancing delicacy with a casual flair.
- Dimensions & Packaging
- As a customizable jewelry product, the number of selected accessories varies, resulting in different sizes and weights. Below are the details for the basic accessories:
"da" has dimensions of 0.6 cm x 0.6 cm x 2.4 cm, weighing 0.64 grams.
"di" has dimensions of 0.6 cm x 0.6 cm x 1.8 cm, weighing 0.81 grams.
"didi" has dimensions of 0.6 cm x 0.6 cm x 2.4 cm, weighing 1.14 grams.
"dididi" has dimensions of 0.6 cm x 0.6 cm x 3 cm, weighing 1.5 grams. - Tags
- Pearls, silver, Morse code, bracelets, necklaces, fashion, jewelry, transformable, customisable, DIY
- Production Technology
- We choose top-grade 5A natural freshwater pearls, some adorned with zircon accents. With a sleek, polished finish, they're paired with S925 silver chains. Each piece features unique cross-shaped C-clasp assembly at both ends, allowing secure connection with other accessories. This gravity-assisted design ensures firmness during wear, creating a versatile product. Crafted with precision and ingenuity, our exquisite and original creations are made using recyclable premium materials.
- Design Challenge
- Considering the individual accessories' tendency to fall due to balance issues and the desire for users to easily assemble and
disassemble them, this project faced significant challenges in achieving a balance between stability and ease of disassembly
for individual accessories. Overcoming these challenges required extensive experimentation and fine-tuning of the design, achieving the desired equilibrium between form and functionality. This process led to the creation of a stunning jewelry design. - Research
- Pearls stand out as one of the few jewelry treasures nurtured by living organisms, it is also the offspring of nature, embodying
sustainable beauty that is highly sensitive to environmental changes.Through our brand as a medium, we aspire to retell the
story of pearls, reconstructing them as cultural symbols relevant to the present era, becoming vessels and expressions of
emotions for contemporary women. - Inspiration
- Pearls, the gems nurtured by nature itself, serve as brand's creative nucleus. Rooted in innovation, our designs propagate the unique power harbored within pearls. The Morse 27 Collection reimagines pearls to embody the essence of Morse code, reinterpreting the 26 English letters. It articulates single words, phrases, or sentences,a silent medium for expressing hopeful aspirations. Just like pearls, it radiates kindness and love to others during the pursuit of self-cultivation.
- Project Duration
- The project began in Shanghai in October 2022. The initial draft was completed by November, and after six months of
refinement, the first sample version was achieved in May 2023. Three rounds of sample revisions were conducted in June,
leading to the final version. The project was officially launched in the Chinese market in late July and globally rolled out in early September. - Operation Flow
- The Morse 27 Collection creatively rearranges 26 English letters into Morse code patterns through the arrangement of 4
fundamental accessories. It enables the expression of single words, phrases, or sentences. Additionally, the meticulous design and craftsmanship facilitate effortless assembly and disassembly of the accessories. This innovative concept allows for customization of length and accessory type, forming necklaces, bracelets, waist chains, eyewear chains, bag ornaments, and more. - Patents
- Product Appearance Patent Number: 2023302935827;2023302934557;2023302935047;2023302934260
Patent Holder: Shen Junyao
Patent Application Year: 2023
Jurisdiction: China - Team Members
- N/A
- Image Credits
- Image#1: Visual Creativity Director Ni Zhuangzhuang,The Morse 27,2023.
Image#2: Visual Creativity Director Ni Zhuangzhuang,The Morse 27,2023.
Image#3: Visual Creativity Director Ni Zhuangzhuang,The Morse 27,2023.
Image#4: Visual Creativity Director Ni Zhuangzhuang,The Morse 27,2023.
Image#5: Visual Creativity Director Ni Zhuangzhuang,The Morse 27,2023.
Video Signature: Visual Creativity Director Ni Zhuangzhuang,The Morse 27,2023.
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