Hugoo Isikhwama Sokuphathwa Ehlombe Esinesihlalo Sokhalo by Yasuhiro Yamamoto

Hugoo Isikhwama Sokuphathwa Ehlombe Esinesihlalo Sokhalo by Yasuhiro Yamamoto is a highly esteemed winner of the very prestigious 2024 Umklomelo Webhulonzi we-A' Design Award in Imikhiqizo Yezinsana Competition Category.

IbhulonziImikhiqizo Yezinsana· 2024

Hugoo Isikhwama Sokuphathwa Ehlombe Esinesihlalo Sokhalo

by Yasuhiro Yamamoto

Client: GRIT Inc

Umklomelo Webhulonzi we-A' Design Award Winner in Imikhiqizo Yezinsana Category

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The Design

About Hugoo Isikhwama Sokuphathwa Ehlombe Esinesihlalo Sokhalo

I-Hugoo isikhwama sokuphathwa ehlombe esinesihlalo sokhalo esakhelwe ngaphakathi, esenzelwe ukuphuma nezingane. Isikhwama sigcina isimo sesikhwama esijwayelekile sokuphathwa ehlombe kanti ngesikhathi esifanayo sisekela ingane esihlalweni esinesikhuselo esipholile. Kunamaphakethe amane ahlelwe ngokwemisebenzi yawo, ngakho isikhwama esisodwa singaphatha zonke izinto ezidingekayo lapho niphuma usuku lonke. Ingaphakathi liphenteliwe ngombala ophuzi ukuze kube lula ukubona izinto ezikhona ngaphakathi, kanti elinye iphaketha livumela ukuthi ushibhoshi wokusula ukhishwe ngokuqondile. Indwangu esetshenziswayo yi-CORDURA, ekhethwe ngenxa yamandla nokuqina kwayo. Uma isihlalo sokhalo singasadingeki, i-Hugoo isengasetshenziswa njengesikhwama esijwayelekile sokuphathwa ehlombe.

The Recognition

About the Umklomelo Webhulonzi we-A' Design Award

Hugoo Isikhwama Sokuphathwa Ehlombe Esinesihlalo Sokhalo iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Hugoo Isikhwama Sokuphathwa Ehlombe Esinesihlalo Sokhalo ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Hugoo Isikhwama Sokuphathwa Ehlombe Esinesihlalo Sokhalo iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It looks like an ordinary shoulder bag, but every detail has been designed for outings with children.

The string is 5 cm long, making it easy to take out the bag while carrying luggage, and the inside is made of yellow fabric, making it easy to see what's inside.
Furthermore, there is a pocket to take out a wiping sheet as it is, making it more than just a pocket, but everything is designed for child-rearing.
Also, when not in use as a hip seat, it can of course be used as a regular shoulder bag. So it is an item that can be used as a shoulder bag for many years to come, even after it has finished its role as a hip seat.
Dimensions & Packaging: Overall width: approx. 285mm
Height: approx. 165mm
Depth: approx. 105mm
Tags: kids,hipseat,baby,bag,baby carrier
Production Technology: Safety and durability are very important to us because we use it as if we were carrying a child.

The fabric is made of CORDURA, which is seven times stronger than nylon. Each one is carefully crafted by artisans.
Design Challenge: There were already many sling-type or waist-attached hip seats on the market, but shoulder bag-type hip seats did not exist. The major challenge was to design a hip seat that would be stable and comfortable for children to use, while maintaining the shape of a shoulder bag. After more than a year of repeated sample productions, we finally succeeded in designing the ideal shoulder bag with a hip seat.
Research: 1,500 moms and dads were surveyed about what they carry with them when they go out. Based on the results, we designed four pockets according to their roles so that they can go out with one bag.
Inspiration: Having a lot of luggage for outings with children is a problem for many moms and dads. Our team, which also consists mainly of moms and dads, felt that the sling type would not fit their luggage, and the type worn around the waist would not fit their clothes. If that were the case, we thought that a new hip seat design that would hold more luggage than the sling type and fit better with clothes than the type worn around the waist would solve the problems of many moms and dads, so we began designing one.
Project Duration: We surveyed more than 1,500 Mamapapas and researched what they needed for their outings. Based on the results, a design was implemented to accommodate items to be carried. After more than a year of sample production, the product was launched in Japan in 2023.
Team Members: producer:yasuhiro yamamoto
designer:kaoru masedo
marketing:hiroki hatakeyama