Multi Pocket Shorts Europe Amabhantshi Okugijima by Masafumi Nakada - Mizuno Corporation

Multi Pocket Shorts Europe Amabhantshi Okugijima by Masafumi Nakada - Mizuno Corporation is a highly esteemed winner of the very prestigious 2024 Umklomelo Wensimbi we-A' Design Award in Impahla Yezemidlalo Competition Category.

InsimbiImpahla Yezemidlalo· 2024

Multi Pocket Shorts Europe Amabhantshi Okugijima

by Masafumi Nakada - Mizuno Corporation

Client: Mizuno Corporation

Umklomelo Wensimbi we-A' Design Award Winner in Impahla Yezemidlalo Category

31,796

Verified Award Winner

Verify Award Status for #156729

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Multi Pocket Shorts Europe Amabhantshi Okugijima

Konke okudingayo ekugijimeni kwakho ngebhantshi elilodwa; amabhantshi okugijima enzelwe abagijimi ababethwele i-smartphone, okhiye, izinhlamvu zemali, amakhadi, ama-gel amandla, amabha wesinamuzane nokunye. Ahlonyiselwe iphokotho lendwangu eyelulekayo yama-360 degree ezungeze isinqe. Umklamo wokuqala onemininingwane yokugcina izinto kanye nokuvimbela izinto ukuba zinganyakaziseki ngaphakathi ephokothweni. Kunephokotho le-zip enelungelo lobunikazi ngaphakathi ku-mesh ukugcina izinto zakho ezibalulekile. Abadizayina bahlose ukwenza imigangatho emisha yamabhantshi okugijima ngalesisixazululo sezinkinga ngombono womgijimi.

The Recognition

About the Umklomelo Wensimbi we-A' Design Award

Multi Pocket Shorts Europe Amabhantshi Okugijima iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Multi Pocket Shorts Europe Amabhantshi Okugijima ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Multi Pocket Shorts Europe Amabhantshi Okugijima iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: -EVERYTHING FOR YOUR RUN IN ONE SHORTS-

A running shorts developed for runners who carry smartphone, keys, coins, cards, energy gels, snack bars and more.
Equipped with 360 degree stretch fabric pocket around the hip. An original elaborate design for storage and to prevent items from shaking inside the pocket.
There is a patented zip pocket inside the mesh to store your important items.
We aim to make NEW STANDARD OF RUNNING SHORTS with this PROBLEM SOLUTION FROM A RUNNER'S PERSPECTIVE.
Dimensions & Packaging: This product is made from at least 50% recycled polyester fibres.
MATERIAL(Body 88%Polyester, 12%Elastane)(Waist 84%Polyester, 16%Elastane)(Mesh pocket 77%Polyester, 23%Elastane)
SIZE(S, M, L, XL, XXL)
MEASUREMENT of M(Rise Length 25.8cm)(Inside Leg Length 15.5cm)(Waist 69.0cm)(Bottom Width 30.5cm)
Tags: Multi Pocket Shorts
Production Technology: We decided that an approach to update the side pockets that are commonly used will not solve the runner's problem. By putting pockets all around the hip, we aimed to build storage and stability of items.
The pockets are equipped around the hip where you least feel the items shaking. You can utilize the 360 degree with the updated storage ability.
Design Challenge: The development of this running shorts was made by paying close attention to how it looks when runners wear it. We aimed for a pocket design that would hide under jackets and t-shirts so that the 360 degree pocket would not stand out.
Research: We made depth interview with more than 100 runners in 4 countries. Italy and France as leaders of trend, Japan and Thailand as leaders of global warming. 95% run with at least 1 item. 65% run with key(No.1) and 50% run with smartphone(No.2).
These are the details of what they said. -I have many belongings during the run. Number of pocket and size of pocket are not enough. -If I put smartphone in the side pocket of running shorts, it's bounding during the run and so uncomfortable.
Inspiration: Focused on the running characteristic of MOVING WITH ITEMS IN POCKETS. Since not many sports are played with ITEMS IN POCKETS, each sports brand has not deeply investigated in the development of it.

As a result of hearing runner's opinions, we found out that runners feel stressed with NOT HAVING ENOUGH SPACE TO CARRY ITEMS or ITEMS SHAKING IN POCKETS.

Considering GLOBAL WARMING and ADVANCE OF TECHNOLOGY, runners who run with their drinks and smartphones will increase.
Project Duration: This Multi Pocket Shorts Europe is ver.2 of Multi Pocket Shorts series.
In 2018, we launched Multi Pocket Shorts ver.1 in Japan. We are currently expanding the recognition of ver.1 as a RUNNING SHORTS THAT SOLD EVERY 80 SECONDS. Ver.1 also got 2022 GOOD DESIGN AWARD in Japan as attached link.
In Feb 2024, we will launch ver.2 in Europe which is Multi Pocket Shorts Europe.
To adjust to European market, it has below specialities which ver.1 didn't have.
Multi Pocket Shorts Europe is made from recycled polyester fibres. And it has zip pocket and inner brief which were requested by European runners.
Operation Flow: -It is built to suppress the movement of items by reducing the unnecessary space in pockets. The 360 degree pockets are divided into 7 different sizes so runners can choose which pocket to use depending on the size of their belongings. By using stretch fabric on the pockets, it is designed to change shape according to the size of items.
-It is built to suppress the shake by attaching items inside pockets closely to the body. The pocket is made with a slightly tight silhouette, but by adopting a stretch fabric, runners can wear it by stretching the fabric.
Patents: PATENT of zip pocket in stretch mesh pocket
No.(7107990)
Holder(Mizuno Corporation)
Year(2022)
Jurisdiction(Japan)
Image Credits: Mizuno Corporation