Nubank Ingaphakathi Yebhizinisi by Juan Carlos Baumgartner

Nubank Ingaphakathi Yebhizinisi by Juan Carlos Baumgartner is a highly esteemed winner of the very prestigious 2024 Umklomelo Wesiliva we-A' Design Award in Ukudizayina Ingaphakathi Competition Category.

IsilivaIngaphakathi· 2024

Nubank Ingaphakathi Yebhizinisi

by Juan Carlos Baumgartner

Client: Space

Umklomelo Wesiliva we-A' Design Award Winner in Ingaphakathi Category

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The Design

About Nubank Ingaphakathi Yebhizinisi

Umqondo wokuklama, osuselwe kunethiwekhi yomphakathi njengosekelo lobunjalo-nje banamuhla obuguqukayo, ubonisa ukuzivumelanisa okuqondile nezidingo ezishintshayo zemvelo. Ngale ndlela, ukuklama kwale nethiwekhi yomphakathi kumi njengempendulo yokudala ezingcindezini nasezingqinambeni zesikhathi samanje, kunikeza isikhala sokuhlangana esilinganisela isidingo sokuguquka njalo nokulandelwa kobudlelwano bangempela nobunomqondo. Enye yezinselelo zephrojekthi kwakuwukuqinisekisa ukuthi igumbi ngalinye, iphasishi ngalinye, nekhona ngalinye, kube yingxenye yenganekwane yomqondo futhi kuhluke.

The Recognition

About the Umklomelo Wesiliva we-A' Design Award

Nubank Ingaphakathi Yebhizinisi iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Nubank Ingaphakathi Yebhizinisi ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Nubank Ingaphakathi Yebhizinisi iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Nubank is a financial technology company that offers services through a digital platform. Throughout the design development process, we faced the challenge of establishing a coherent thread that connected spatial narrative with the company's purpose and mission. As a fintech, Nubank is focused on providing a more accessible, transparent, and efficient banking experience for people, especially those who have faced traditional barriers in the banking system.
Dimensions & Packaging: Area 5000 sqm /
Flooring Milliken, Tarkett and Ardex /
Furniture Steelcase, Haworth Papsa, Intersthul and MillerKnoll /
Ceiling Usg, Owa and Armstrong /
Blinds Hunter Douglas /
Textiles and Crafts elements PMV Por Varios Motivos /
Brandscaping Cobalto
Tags: corporate interior, sustainability design, accessibility, transparent, efficient, fun, local, relaxed space, workplace, collaboration, innovative.
Production Technology: The careful balance struck between traditional craftsmanship and cutting edge technology not only enhances the aesthetic appeal but also reflects a commitment to creating a cohesive, adaptable, and technologically advanced workspace in tune with the demands of contemporary work dynamics.
Design Challenge: One of the challenges of the project was to ensure that each room, every corridor, and every corner, in general, became part of the conceptual narrative and was unique, creating a sense of surprise as one moved through the space.
Research: The design of this social network stands as a creative response to the tensions and paradoxes of the contemporary era, providing a meeting space that balances the need for constant adaptation with the pursuit of genuine and meaningful relationships.
Inspiration: The design concept is built on creating a social network that acts as a solid framework, capable of supporting and embracing the liquid modernity we find ourselves immersed in today. This network not only symbolizes the interconnection between individuals but also the intersection of the speed of modern life and the need for a solid support system that provides stability and security.
Project Duration: The project started in August 2022 and finished in August 2023, It is located Blvd Manuel Avila Camacho 201, Polanco, Miguel Hidalgo, 11560 Mexico City
Operation Flow: This design not only optimizes workflow but also reinforces the idea that transparency and the exchange of ideas are essential in this era of constant change and connectivity. Here, where boundaries blur, everyone has a voice in creating a productive and cohesive environment.
Patents: Nubank / 2023
Image Credits: Nubank Photographer / 2023