Catvas Ibhodi Yekati Yokukwesha by Livelyhood Ltd.

Catvas Ibhodi Yekati Yokukwesha by Livelyhood Ltd. is a highly esteemed winner of the very prestigious 2024 Umklomelo Wensimbi we-A' Design Award in Ukunakekelwa Kwezilwane Competition Category.

InsimbiUkunakekelwa Kwezilwane· 2024

Catvas Ibhodi Yekati Yokukwesha

by Livelyhood Ltd.

Client: Livelyhood

Umklomelo Wensimbi we-A' Design Award Winner in Ukunakekelwa Kwezilwane Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Catvas Ibhodi Yekati Yokukwesha

I-Catvas ingumkhiqizo omusha wezilwane ezifuywayo obumba kabusha ukukwesha kusuke ekuziphatheni okubhubhisayo kuye enqubeni yokudala. Kunikeza bobabili abantu nezikati ithuba lokudala ndawonye izindawo zabo zokuhlala. Indwangu enamalembu amabili eklanyelwe izoveza kancane kancane umphumela ohlukile ofana nomcwangciso ngesikhathi sokuzipha kokukwesha kwekati. Amaphaneli endwangu yokukwesha ashintshiwe akuseyona nje into elahlwayo njengemfucuza kodwa asebenza njengesikhumbuzo sokurekhoda nokulondoloza imisila yekati yokuphila kwayo ngendlela enobuciko.

The Recognition

About the Umklomelo Wensimbi we-A' Design Award

Catvas Ibhodi Yekati Yokukwesha iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Catvas Ibhodi Yekati Yokukwesha ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Catvas Ibhodi Yekati Yokukwesha iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Catvas is a new pet product that transforms scratching from a ‘destructive’ behavior into a ‘creative’ process. It offers both people and cats the chance to co-create their living spaces together. The specially designed double-layered fabric gradually reveals a unique painting-like effect during cats’ scratching behavior. The replaced fabric scratching panels are no longer simply discarded as waste; instead, they act as memorials, recording and preserving the cat’s traces of life in a more artistic way.
Dimensions & Packaging: 300 mm x 430 mm x 370 mm
Tags: Cat Painting, Pet Product, Co-creation Across Species
Production Technology: Catvas is made by materials which are mostly recyclable such as wood, aluminum, and fabric made of old cloths and mycorrhiza. It is manufactured-friendly with easy-to-assemble components, by which the packaging costs and waste during transport can be significantly reduced. Regarding to the specially designed multi-layered fabric, the top layer is thinner, which means it can be scratched more easily.
Research: For cats: From cats’ perspective, the scratching board is not only for meeting the demand for regular removal of surface nails but also a way for cats to vent their emotions and leave pheromones. With the increase of pheromones, the cat will also generate more emotional links with the scratching board.

For people: We found that many cat owners collect cat-related objects, such as cat hair and toys. The reason why cat scratching boards are not left behind is that they are defined as consumables. Transforming the concept of "consumables" into "artwork" will also satisfy people's need to collect old things.
Inspiration: From a human’s perspective, the scratching behavior of cats is usually regarded as ‘destructive.’ Cats love to scratch almost anything they can see, including fabric sofas, leather seats, and even stereos. This often results in something people dislike. But what if we view this phenomenon from a different perspective? Catvas can facilitate a re-examination of the norm, encouraging people to reflect on the new relationship between humans and companion animals.
Project Duration: The project started in January 2023 in Shanghai and finished in December 2023 in Shanghai.
Operation Flow: The L-shape structure fits in with the cat's stretching habits and the removable double-layered fabric panel can be easily replaced. In the process of the cat scratching, the underlying fabric is constantly exposed, thus gradually presenting a unique visual effect which is similar to a painting, which can be customized with frames as decorations at home.
Team Members: Mingye Wang
Xuyang Zhang
Xiaofang Li