Flores Umbhede Wasemini by Joao Demele is a highly esteemed winner of the very prestigious 2026 Umklomelo Webhulonzi we-A' Design Award in Ukudizayina Ifenisha Competition Category.
IbhulonziIfenisha· 2026
Flores Umbhede Wasemini
by Joao Demele
Client: Karams
Umklomelo Webhulonzi we-A' Design Award Winner in Ifenisha Category
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- Verified Award Winner
- Verify Award Status for #163636
The Design
About Flores Umbhede Wasemini
I-Flores iwumbhede wasemini oklanyelwe ukuhlala okukhululekile nokuphumula. Le ngxenye inesimo esiyindilinga, futhi isiqukatho somhlane esigobile sizungeza isihlalo ngokuqhubekayo ukuze sakhe umuzwa wokuvikeleka. Umzimba omkhulu uhlala phezu kwesisekelo esifihlekile ukuze uzinze, kanti itafula eliseceleni elihlanganisiwe linikeza indawo yezincwadi, iziphuzo noma izinto zomuntu siqu. Isakhiwo sangaphakathi esiqinile sihlanganiswe negwebu elinobukhulu obuphezulu kanye nendwangu ethambile yokumboza, kanye nokuthungwa okunembile okulandela izigobo. Itafula eliseceleni lenziwe ngokhuni lwemvelo phezu kwesakhiwo sensimbi esincane.
The Recognition
About the Umklomelo Webhulonzi we-A' Design Award
Flores Umbhede Wasemini iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Flores Umbhede Wasemini ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Flores Umbhede Wasemini iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The piece features a generous circular geometry that encourages relaxed use. A curved backrest wraps continuously around the seat, creating a sense of enclosure and visual comfort.
The main volume rests on a discreet base for stability, while an integrated side table adds function without compromising formal clarity.
Soft, uniform upholstery enhances the tactile quality and highlights the precise stitching that follows the natural curves of the design. - Dimensions & Packaging
- Finishes: Tissue and Wood
Measures:
Width - 144.0cm
Height - 77.0cm
Depth - 144.0cm - Tags
- Daybed, Flora, Conforming, Nature, Design, Modern
- Production Technology
- The piece combines a robust internal structure with high-density foam, carefully shaped to preserve its curves and ergonomic comfort.
The upholstery is precisely applied to ensure visual continuity and a refined finish, following the organic lines of the design. The natural wood side table, supported by a discreet metal structure, provides strength while maintaining visual lightness.
The production process brings together craftsmanship and contemporary upholstery and woodworking techniques. - Design Challenge
- The main challenge was balancing generous volumes with visual lightness. The continuous curves required careful attention to proportion, ergonomics, and upholstery tension to maintain refinement.
Integrating the side table seamlessly into the structure was also essential to preserve the fluidity of the design. The result is a piece that unites stability, softness, and functionality in a cohesive form. - Research
- The Flores Daybed, designed by João Demele, is a design piece that reflects inspiration from nature, with an aesthetic that evokes the softness and elegance of flowers.
- Inspiration
- Flores is inspired by the organic qualities and quiet strength of nature. The piece interprets the idea of blooming through form and materiality. Like a flower emerging from the earth, its design begins with a solid base and unfolds into soft, welcoming curves.
The rounded volumes evoke the delicacy of petals, while the balanced relationship between structure and softness expresses a dialogue between firmness and lightness. The result is an object that conveys serenity, comfort, and a sense of timeless elegance. - Project Duration
- The project began in 2023 and was published in 2024, in São Paulo, Brazil.
- Operation Flow
- The circular configuration supports a fluid and informal user experience. The continuous backrest allows different seating positions, functioning both as support and as a subtle enclosing element.
The integrated side table enhances interaction with the piece, providing a practical surface for personal objects, books, or beverages. This integration encourages longer stays and moments of pause, positioning the piece as a focal point for relaxation and gathering. - Team Members
- João Demele
Mollde
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