Avatar Ikhabethe Lokubonisa Elibandayo by Qingdao Hiron Commercial Cold Chain Co.,Ltd. is a highly esteemed winner of the very prestigious 2025 Umklomelo Wensimbi we-A' Design Award in Into Yokuthengisa Competition Category.

InsimbiInto Yokuthengisa· 2025

Avatar Ikhabethe Lokubonisa Elibandayo

by Qingdao Hiron Commercial Cold Chain Co.,Ltd.

Client: Qingdao Hiron Commercial Cold Chain Co.,Ltd.

Umklomelo Wensimbi we-A' Design Award Winner in Into Yokuthengisa Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Avatar Ikhabethe Lokubonisa Elibandayo

I-Avatar iyikhabethe lokubonisa elibandayo elakhelwe ukusetshenziswa kwezohwebo. Ikhabethe linesakhiwo esibanzi sebhokisi kanye nezitsha ezinomthamo omkhulu, ezinikeza umthamo wokugcina wangaphakathi ongamalitha angu-351. Iminyango yengilazi evulekayo kabili kanye namafasitela amabili okubuka ezinhlangothini kwandisa indawo yokubonisa, okwenza izimpahla zibonakale ngezindlela ezahlukene. Ibhodi lokubonisa elingasuswa elingaphakathi phezulu liphethe izikhangiso namathegi amanani. Ukwahlukaniswa kwezinga lokushisa kanye nezitsha ezincane ezilengiswayo kuvumela ukuthi imikhiqizo ehlukene igcinwe ndawonye. Uhlelo lokuphathwa olucacile luqapha isitoko nedatha yangaphakathi ngesikhathi sangempela.

The Recognition

About the Umklomelo Wensimbi we-A' Design Award

Avatar Ikhabethe Lokubonisa Elibandayo iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Avatar Ikhabethe Lokubonisa Elibandayo ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Avatar Ikhabethe Lokubonisa Elibandayo iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This freezing display cabinet combines high capacity, easy product visibility, and customization to offer effective and convenient refrigerating and freezing solutions. Users can effortlessly access product information with its high inclination angle glass doors, side viewing windows, and customizable display board areas. The cabinet also integrates temperature zoning management, an intelligent management system, and other functions to satisfy the storage requirements of various commodities.
Dimensions & Packaging: 1444*744*1030mm
Tags: Commercial freezing display cabinet, large capacity, side windows, free customisation of display board, temperature zoning design
Production Technology: The product is constructed with a precoated steel plate liner and an aluminium alloy reinforced cabinet opening to enhance durability and effectively extend the product lifespan of the cabinet. Additionally, the utilization of low ohmic value tempered coated reflective glass assists in effectively retaining cold air within the cabinet with low energy loss, which is in alignment with contemporary environmental conservation principles.
Design Challenge: The primary challenge was meeting the need of the users for storage diversity. The wide box structure and large capacity basket design of the freezing display cabinet provide an internal storage space of 351 L. Additionally, small hanging baskets allow the placement of light frozen foodstuffs in the higher temperature area above the cabinet, effectively utilizing the internal space for efficient classification and storage of diverse commodities.
Research: The growth of the domestic cold drinks and cold food industry has led to an increasing demand for freezers with larger capacities and display areas. In response to this, a freezing display cabinet has been developed featuring a spacious box structure and a large capacity basket design, providing 351L of storage space that can afford a significant quantity of goods.The double opening glass door design and side observation window increase the display area, facilitating easier product selection.
Inspiration: The cabinet features a double opening door design and two observation windows on the side, expanding the display area and facilitating quicker and more convenient product location for customers. A detachable and replaceable display board on the interior top facilitates the display of advertisements, price tags, and other information, enabling customers to swiftly access product details and optimize the shopping experience.
Project Duration: The project began in June 2024 and concluded in December 2024 in Qingdao, Shandong Province, China.
Operation Flow: The freezing display cabinet has built in intelligent sensors to automatically adapt the operational parameters in response to environmental variations. It enables the merchant to monitor the interior data of the cabinet anytime, allowing for timely adjustments.
The system provides real time inventory monitoring, ensuring a consistent and timely merchandise supply.
The bionic shark fin handles enhance the visual appeal and prioritize easy use and durability, optimizing the overall user experience.
Team Members: Hongkui Ma, Shanmin Yin, Yongjun Zhang, Ruixiang Zhang, Hongyi Yang