Igolide Umbukiso Wokuhweba · 2025
Krungthai Money Expo 2024 Umbukiso Wezohwebo Nokubonisa
- Umklomelo Wegolide we-A' Design Award 2025 in Umbukiso Wokuhweba
- CLIENT: The Others Co., Ltd.
- Estimated Number of Design Views: 24,014
- Verification code 04BB7C6793 · Verify this award
Colors
About Krungthai Money Expo 2024 Umbukiso Wezohwebo Nokubonisa
Ifulegi ye-Krungthai Bank ku-Money Expo 2024, ephefumulelwe inyoni i-Vayupaksa kuphawu lwayo, ibonisa isihloko esithi Empowering Tomorrow ngomklamo wesimanje obushelelezi. Kubambezeleka amamitha-skwele ayinkulungwane, uphahla lweifulegi lufana namaphiko aphakanyisiwe enziwe ngensimbi ne-polycarbonate enezimpiko ezifana nezimpaphe. Isakhiwo esikhululekile sivumela ukungena kuzo zonke izinhlangothi, kanti ifenisha enobude obuhlukahlukene ikhuthaza ukuxhumana phakathi kwamayunithi. Ukukhanya ezimpikweni kudala umphumela onezingqimba nocacile, kuqinisa ukubukeka kwayo okuphawulekayo futhi kuqinisa inhloso ye-Krungthai yokuthi Empowering Better Life for All Thais.
About the Umklomelo Wegolide we-A' Design Award
Krungthai Money Expo 2024 Umbukiso Wezohwebo Nokubonisa iwinile uMklomelo Wegolide we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo yeklasi yokuqala, emangalisayo nephawulekile. Abawinile beGolide yimiklamo emisha kakhulu, enombono ongaphambili futhi egqamile ebonisa ubuhlakani, ukuhlakanipha nobuchule babaklami babo. Krungthai Money Expo 2024 Umbukiso Wezohwebo Nokubonisa ilindeleke ukuba ibe yinto entsha edunyiswe kakhulu, ebeka isitayela futhi ebalulekile elethe inani elingakaze libonwe. Lo mklamo owinile uMklomelo Wegolide we-A' Design Award ungumgomo omangalisayo nohlonishwayo osiza kakhulu futhi osunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Krungthai Money Expo 2024 Umbukiso Wezohwebo Nokubonisa idala imizwa ejulile yesifiso, ivuse intshiseko, ikhuthaze ukudala futhi iyasiheha.
Press Kit
- Unique Properties
- The design aligns the Brand Concept with the Design Statement and showcases Krungthai Bank's brand idea at Money Expo 2024 . It stands out from other banks' pavilions in terms of its distinctive space design.
The design of Krungthai Bank’s pavilion at MONEY EXPO 2024, inspired by the wings of the Vayupaksa bird from the bank’s logo, reflects the concept of "Empowering Tomorrow." Covering 1,000 square meters, the pavilion features a roof resembling stacked wings, symbolizing the limitless potential of the bird's wings. This striking design enhances the bank's modern image and reinforces its mission of "Empowering Better Life for All Thais," aiming to attract new customers. - Dimensions & Packaging
- 1,000 square meters
- Tags
- #Krungthai #KrungthaiMoneyExpoBangkok2024 #ktbmoneyexpo2024 #empoweringtomorrow #theothersdstgr #dstgrtheothersevt #iameverythingco #HIOconnexion
- Production Technology
- The pavilion features an open-space design with furniture tailored to meet the diverse needs of its services. Mixed-height chairs and tables enhance connectivity between units while maintaining their independence. Designed without a distinct front or back, the pavilion allows easy access from all directions. For lighting, fixtures are installed on the fins, creating a transparent effect and an illusion of layers in the rooftop space.
- Design Challenge
- The design aligns the Brand Concept with the Design Statement and showcases Krungthai Bank's brand idea at Money Expo 2024 . It stands out from other banks' pavilions in terms of its distinctive space design.
- Research
- The pavilion, occupying an area of 1,000 square meters, has a roof resembling stacked wings, embodying the skeleton of bird wings that can spread indefinitely. The main structure is made of steel and polycarbonate, with fins on the top resembling bird feathers.
- Inspiration
- The design of Krungthai Bank’s pavilion at MONEY EXPO 2024 is inspired by the wings of the Vayupaksa bird, the bird of paradise, which is featured in the bank’s logo.
- Project Duration
- 16-19 May 2024, IMPACT Arena, Muang Thong Thani, Nonthaburi, Thailand
- Operation Flow
- Its open-space design and furniture fittings are tailored to meet the different needs of each service provided within the area. The chairs and tables are of mixed heights to emphasize the connectivity between units, creating a connection between the lower mass and the roof yet remaining independent of each other. The pavilion is designed to have no front or back, allowing easy entry from all directions. As for lighting design, the lights are installed on the fins to create a transparent effect and an illusion of layers in the space on the roof.
- Image Credits
- Image #1: Photographer DOF Depth of Field Co., Ltd., 2024
Image #2: Photographer DOF Depth of Field Co., Ltd., 2024
Image #3: Photographer DOF Depth of Field Co., Ltd., 2024
Image #4: Photographer DOF Depth of Field Co., Ltd., 2024
Image #5: Photographer DOF Depth of Field Co., Ltd., 2024
