Umdwebo Miniso Land Ukuthengisa ngu-Xiang Li ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2025 Umklomelo Wegolide we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ingaphakathi.

IgolideIngaphakathi· 2025

Miniso Land Ukuthengisa

ngu Xiang Li

Umnqobi we-Umklomelo Wegolide we-A' Design Award Esigabeni se-Ingaphakathi

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Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Miniso Land Ukuthengisa

Ngaphakathi esikhundleni esanamapulani amathathu se-Miniso Land, kunezindawo eziyisithupha ezinkulu kanye nezinhlobo ezingaphezu kwamashumi ayisikhombisa zemikhiqizo ebambisene ngomkhiqizo evela emazweni ahlukahlukene e-IP. Umdwebi ufeza ukuhlanganiswa kwezinhlobonhlobo zezigaba kanye nokusebenza kahle kwendawo ngokusungula izindawo ezahlukahlukene ezisekelwe esimweni, kugwemwa ukudinwa okungatholakala olwazini lokuthenga oluphindaphindayo lwendabuko. Kusukela endaweni yamabhokisi afihliwe ebonakala isengathi isemabhabhuleni apinki, indawo ebanzi enomphumela wokubona we-montage, indawo yezilwane ezifuywayo nendawo yephunga elimnandi ezinezinzwa ezahlukahlukene zemvelo, kuye endaweni yezinto ezithambile ezizwakalisa ukungena emhlabeni wezinganekwane.

Ukuqashelwa

Mayelana ne-Umklomelo Wegolide we-A' Design Award

Miniso Land Ukuthengisa iwinile uMklomelo Wegolide we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo yeklasi yokuqala, emangalisayo nephawulekile. Abawinile beGolide yimiklamo emisha kakhulu, enombono ongaphambili futhi egqamile ebonisa ubuhlakani, ukuhlakanipha nobuchule babaklami babo. Miniso Land Ukuthengisa ilindeleke ukuba ibe yinto entsha edunyiswe kakhulu, ebeka isitayela futhi ebalulekile elethe inani elingakaze libonwe. Lo mklamo owinile uMklomelo Wegolide we-A' Design Award ungumgomo omangalisayo nohlonishwayo osiza kakhulu futhi osunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Miniso Land Ukuthengisa idala imizwa ejulile yesifiso, ivuse intshiseko, ikhuthaze ukudala futhi iyasiheha.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: Within the three-story space of MINISO LAND, there are six major areas and over seventy types of co-branded products from various IP worlds. I achieve a fusion of category diversity and space utilization efficiency by setting up diversified situational zones, avoiding the dullness that traditional repetitive shopping experiences may bring. From the blind box area that seems like in pink bubbles, the comprehensive area with a montage visual effect, the pet area and fragrance area with various senses of nature, to the plush area that feels like entering a fairy tale world, people feel as if they are traversing through a changing theme park.
Amathegi: interior retail
Inselele Yokudweba: Designer applied the interlocking logic of assembly toys to the scene design, creating shelves modeled after amusement facilities. For functional facilities represented by shelves, designer reconstructed them with such thematic elements, breaking people's established impressions. Traditional shelves that carry goods become vines in the fragrance area and cacti in the pet area, thereby establishing a new value perception of the products for people.
Ugqozi: The park is a miniature world that integrates universal human values such as happiness, satisfaction, and hope, creating a place with high emotional resonance and identity. People pick up joy here and return with a light mood. The designer abstracts the atmosphere and symbolic meaning of the amusement park, reconstructing a comprehensive platform in the retail space that integrates emotional communication, cultural experience, and brand value.
Ubude Bephrojekthi: Shanghai, China
Amakhredithi Ezithombe: Photograph丨SFAP

Funda Isitatimende Sabezindaba

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