Cathay Pacific Uhlelo Lokuzijabulisa Ngesikhathi Sendiza ngu-Michael Holler and Deniz Kurtcepe

Umdwebo Cathay Pacific Uhlelo Lokuzijabulisa Ngesikhathi Sendiza ngu-Michael Holler and Deniz Kurtcepe ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2025 Umklomelo Wegolide we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina I-Inthafeyi.

IgolideI-Inthafeyi· 2025

Cathay Pacific Uhlelo Lokuzijabulisa Ngesikhathi Sendiza

ngu Michael Holler and Deniz Kurtcepe

Iklayenti: Cathay Pacific Airways Limited

Umnqobi we-Umklomelo Wegolide we-A' Design Award Esigabeni se-I-Inthafeyi

86,268

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#169385

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Cathay Pacific Uhlelo Lokuzijabulisa Ngesikhathi Sendiza

I-Cathay Pacific In Flight Entertainment iyisikhombimsebenzisi sedijithali sabagibeli abasendizeni. Lolu hlelo luzivumelanisa nezinhlobo zezikrini eziyi-14 futhi lusebenza ezindizeni ze-Airbus A350, i-Boeing 777 kanye ne-Airbus A321. Izinga eliphakeme lomehluko wombala lisekela ukufinyeleleka kwabo bonke. Isici esithi My Journey sivumela abagibeli ukuthi bazenzele uhlelo lohambo lwabo ngendlela abayithandayo, futhi umtapo onezinto zemidiya ezingaphezu kuka-10,000 unikeza amafilimu, izinhlelo zethelevishini, ama-podcast kanye nokuthenga. Ukuzulazula kungenzeka ngesikrini esithintwayo, ngensiza ephathwa ngesandla noma ngezilawuli zesihlalo. Isici esithi Watch Together sivumela ukudlala okuvumelanisiwe nabanye abagibeli.

Ukuqashelwa

Mayelana ne-Umklomelo Wegolide we-A' Design Award

Cathay Pacific Uhlelo Lokuzijabulisa Ngesikhathi Sendiza iwinile uMklomelo Wegolide we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo yeklasi yokuqala, emangalisayo nephawulekile. Abawinile beGolide yimiklamo emisha kakhulu, enombono ongaphambili futhi egqamile ebonisa ubuhlakani, ukuhlakanipha nobuchule babaklami babo. Cathay Pacific Uhlelo Lokuzijabulisa Ngesikhathi Sendiza ilindeleke ukuba ibe yinto entsha edunyiswe kakhulu, ebeka isitayela futhi ebalulekile elethe inani elingakaze libonwe. Lo mklamo owinile uMklomelo Wegolide we-A' Design Award ungumgomo omangalisayo nohlonishwayo osiza kakhulu futhi osunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Cathay Pacific Uhlelo Lokuzijabulisa Ngesikhathi Sendiza idala imizwa ejulile yesifiso, ivuse intshiseko, ikhuthaze ukudala futhi iyasiheha.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: Cathay Pacific In-Flight Entertainment system is a next-generation, user-focused digital experience designed for seamless integration across multiple aircraft. The system adapts to 14 screen types and operates across Airbus A350, Boeing 777, and Airbus A321 fleets. Featuring an industry-leading triple contrast ratio, it exceeds accessibility standards. The intuitive My Journey feature allows for personalized travel experiences, while a content library of over 10,000 media options enhances passenger engagement. The interface design follows a research driven approach to maximize usability, aesthetics, and efficiency.
Izilinganiso Nokupakisha: Compatibility 3 Aircraft Types (Airbus A350, Boeing 777, Airbus A321)
Screen Variants: 14 Different Screen Types Seatback, Handset, Crew Control Units
Content Library 10,000 Media Items Movies, tv, Podcasts, Shopping
Interaction Methods Touchscreen, Handset, Seat Controls
Amathegi: Cathay Pacific, In-Flight Entertainment, IFE, Digital Experience, Passenger UX, Airline Technology, UI/UX Design, Aviation Innovation, Seamless Travel, Accessible Interface
Ubuchwepheshe Bokukhiqiza: The IFE system is developed using a custom user interface framework optimized for multi-screen compatibility. It operates on Cathay Pacific diverse fleet, integrating with both modern and legacy hardware. The design process involved high fidelity prototyping, iterative user testing, and industry grade accessibility compliance. The system supports Android 5.0 and later, adapting to both seatback screens and handheld controllers. Motion graphics and micro-interactions were carefully crafted to enhance engagement while maintaining a non-intrusive experience.
Inselele Yokudweba: The biggest challenge was ensuring a seamless user experience across a mixed fleet, with varying screen sizes, hardware limitations, and operating systems. Adapting modern UI principles to 8-year-old technology while maintaining performance and accessibility required innovative development and rigorous testing. The harmonization of visual design across the aircraft cabin was another key challenge, ensuring minimal screen glare, visual consistency, and intuitive interaction across diverse passenger demographics.
Ucwaningo: The research focused on improving digital engagement and accessibility in in-flight entertainment systems. The objective was to create a universally intuitive interface that supports a diverse passenger base. The research involved usability testing, demographic studies, and accessibility analysis. Data collection was conducted through controlled user sessions and real-flight observations. The system underwent over 1,000 tests with frequent flyers, business travelers, and airline crew. Results demonstrated a 35% improvement in content discoverability and a 22% reduction in service wait times. The insights from this research informed the final user interface design and accessibility standards.
Ugqozi: The in-flight entertaintment system was inspired by the evolving needs of modern air travel, emphasizing seamless user interaction, accessibility, and personalized experiences. The design draws from aviation ergonomics and mobile user experience principles, integrating familiar interaction models into a multiscreen environment. Inspired by the perspective of looking at the world from above, the user interface blends natural aesthetics with intuitive navigation. Extensive user research, accessibility studies, and passenger feedback shaped the final design, ensuring it meets the diverse needs of travelers worldwide.
Ubude Bephrojekthi: The project started in 2021 in Hong Kong, Amsterdam, Los Angeles, and Helsinki and was first deployed in August 2023, with a gradual rollout across the Cathay Pacific fleet.
Ukuhamba Kokusebenza: Passengers interact with the IFE system through intuitive touchscreen controls, handset navigation, and a dedicated seat interface. The My Journey feature enables users to personalize their travel timeline. AI-driven recommendations enhance content discovery, offering a rich selection of movies, tv shows, and music. The system also integrates seat controls and shopping functionalities, improving convenience. A Watch Together feature allows synchronized playback with other passengers. The interface ensures a seamless experience across different screen sizes and device capabilities.
Amapathenti: Copyrights belong to Reaktor, 2025
Cathay ™ Cathay Pacific
Amalungu Eqembu: Designer: Deniz Kurtcepe
Designer: Michael Holler
Management: Iiris Bisi
Developer: Jussi Malinen
Developer: Per Jansson
Developer: Elias Benkhodja
Developer: Ville Orkas
Developer: Heikki Rauhala
Amakhredithi Ezithombe: Designer Michael Holler, Deniz Kurtcepe Cathay Pacific IFE UI Showcase, 2023