Fila Kids Amore Izicathulo Zezingane by Boson Zhang, Mingyan He and Chunhe Jin

Fila Kids Amore Izicathulo Zezingane by Boson Zhang, Mingyan He and Chunhe Jin is a highly esteemed winner of the very prestigious 2025 Umklomelo Wesiliva we-A' Design Award in Imikhiqizo Yezinsana Competition Category.

IsilivaImikhiqizo Yezinsana· 2025

Fila Kids Amore Izicathulo Zezingane

by Boson Zhang, Mingyan He and Chunhe Jin

Client: Fila Sports Co., Ltd.

Umklomelo Wesiliva we-A' Design Award Winner in Imikhiqizo Yezinsana Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Fila Kids Amore Izicathulo Zezingane

I-Fila Kids Amore yisicathulo esiklanyelwe izingane. Umklamo ugqugquzelwe umqondo wokugona ngothando, futhi amabhande amabili akha isimo senhliziyo uma ehlanganiswa ndawonye. Ingaphansi elinezingqimba ezimbili lisekela ukukhululeka nokunyakaza. I-midsole ethambile ye-TPU ilandela ukugoba konyawo, kanti i-outsole yenjoloba encane kakhulu yengeza ukuzinza. Impahla ye-Tempur ithuthukisa ukuthambisa, ukulingana kanye nokumunca ukushayeka. Izinto ezingenisa umoya nezibola ngokwemvelo kanye nengaphakathi elilwa namagciwane kusiza ukugcina izinyawo zomile. Amabhande alungisekayo avumela izingane ukuthi zibophe izicathulo ngaphandle kosizo, futhi ingaphezulu kulula ukulihlanza.

The Recognition

About the Umklomelo Wesiliva we-A' Design Award

Fila Kids Amore Izicathulo Zezingane iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Fila Kids Amore Izicathulo Zezingane ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Fila Kids Amore Izicathulo Zezingane iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The FILA Kids Amore shoe prioritizes comfort and functionality with its dual-layer sole structure. A soft TPU midsole contours to the arch for a barefoot-like feel, while the ultra-thin rubber outsole provides stability and natural walking support. The innovative TEMPUR material enhances pressure absorption, fit, and shock resistance, ensuring a comfortable, adaptive experience.
Dimensions & Packaging: Main material: mesh/rubber/TPU
Tags: Children’s shoes, ergonomic design, sustainable materials, foot development, comfort, support, eco-friendly
Production Technology: Utilizes high-performance biodegradable fibers, low-elasticity eco-friendly Lycra, and antibacterial inner linings for a breathable, moisture-wicking experience. The outer rubber outsole enhances durability, while TEMPUR material ensures optimal foot support. Thoughtful design elements such as flexible grooves, toe protection, and adjustable Velcro straps enhance usability, while eco-friendly materials promote sustainability.
Design Challenge: The challenge was to balance aesthetics, functionality, and sustainability while ensuring optimal foot support. The use of TEMPUR material in children’s footwear required careful adaptation to maintain flexibility and breathability. Additionally, integrating eco-friendly components while maintaining durability and ease of maintenance was a key focus in the design process.
Research: The design integrates ergonomic principles to support children's natural walking development. The sole structure follows the foot’s natural movement, while stable support elements enhance durability and safety. Certified materials ensure high performance, breathability, and antibacterial properties, providing both parents and children with a secure and comfortable wearing experience.
Inspiration: Inspired by the concept of "A Loving Embrace," the design reflects the care and affection parents provide for their children. The heart-shaped straps symbolize warmth and connection, while the playful yet iconic FILA color scheme enhances the emotional and visual appeal.
Project Duration: The project started in September 2024 in China and finished in January 2025 in China.
Operation Flow: The FILA KIDS AMORE shoes are designed to offer children a seamless and comfortable wearing experience, ensuring effortless interaction with every step. The wide collar opening allows kids to easily slip their feet in, even for those with chubbier feet. The broad Velcro straps can be adjusted for a secure and customized fit, helping children fasten their shoes independently. The soft, breathable materials keep their feet dry and comfortable throughout the day, while the flexible sole grooves support natural walking movements. The wrap-around fastener ensures a snug fit that won’t slip off, giving parents peace of mind. Additionally, the easy-to-clean upper allows parents to maintain the shoes effortlessly, keeping them fresh even after active play. Whether walking, running, or exploring, the shoes provide stable support and protection, allowing children to move freely and comfortably.
Team Members: FILA SPORTS CO., LTD.
Boson ZHANG
Mingyan HE
Chunhe JIN
Yifei WANG
Zhengquan TAO