Mazuque Comfort I-Animation Ye-3D by Mateus Morgan de Aguiar

Mazuque Comfort I-Animation Ye-3D by Mateus Morgan de Aguiar is a highly esteemed winner of the very prestigious 2025 Umklomelo Wesiliva we-A' Design Award in Ifilimu Competition Category.

IsilivaIfilimu· 2025

Mazuque Comfort I-Animation Ye-3D

by Mateus Morgan de Aguiar

Client: Morgan Studio

Umklomelo Wesiliva we-A' Design Award Winner in Ifilimu Category

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Colors

The Design

About Mazuque Comfort I-Animation Ye-3D

Leli phrojekthi lenzelwe ukukhombisa zonke izici zomkhiqizo ngendlela yokudala. Inikezela ulwazi kodwa ingakhathazi. Inhloso bekuwukukhombisa indlela umkhiqizo onethezeka ngayo. Ubuciko obuqhamuka emidwebweni nasemisebenzini yakudala buhambisana nokuxhumana okujulile neqembu labalaleli elihlosiwe. Ukuthatha ugqozi emisebenzini emikhulu yokudweba kuyisenzo sokuhlonipha amasiko, kuyilapho ngesikhathi esifanayo kufunwa ukusungula izinto ezintsha.

The Recognition

About the Umklomelo Wesiliva we-A' Design Award

Mazuque Comfort I-Animation Ye-3D iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Mazuque Comfort I-Animation Ye-3D ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Mazuque Comfort I-Animation Ye-3D iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project was made to show all the features of the product in a creative way. Being a informative but without being annoying. The purpose was to show how comfortable the product is.
Dimensions & Packaging: 1920 x 1080px
Tags: 3d boot, cgi shoe, shoe, shoe modelling, 3d shoe
Production Technology: The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering and C4D and Houdini for simulations
Design Challenge: The hardest part was making the elements composition and also the simulations, to reach the feel that we wanted for this job.
Research: The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
Inspiration: Art inspired by paintings and classical works carries with it a deep connection with the target audience. Taking inspiration from great works of painting is a gesture of reverence for tradition, while at the same time seeking to innovate.
Project Duration: 2 months, Franca, Brazil
Operation Flow: The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
Team Members: Director: Mateus Morgan
Client: Mazuque
Briefing: Rafael Banhareli
3D modelling and texturing: Mateus Morgan, Carlos Masson
Animation: Mateus Morgan
Simulations Mateus Morgan, Rafael Moco
Sound Design Samuel Simionato