Brooklyn Academy Of Music Ukudizayina Kokushicilelwayo by Ying Han

Brooklyn Academy Of Music Ukudizayina Kokushicilelwayo by Ying Han is a highly esteemed winner of the very prestigious 2025 Umklomelo Webhulonzi we-A' Design Award in Okushicilelwe Competition Category.

IbhulonziOkushicilelwe· 2025

Brooklyn Academy Of Music Ukudizayina Kokushicilelwayo

by Ying Han

Umklomelo Webhulonzi we-A' Design Award Winner in Okushicilelwe Category

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The Design

About Brooklyn Academy Of Music Ukudizayina Kokushicilelwayo

Lolu hlelo lomqondo lomcimbi we-BAM's New Wave lubamba amandla ashukumisayo eshashalazi ngokubhala okusikwe ngesithamo kanye nezinhlobo zokukhanya eziphefumulelwe yisiteji. Ngokudonsa ekushukumeni kwamakhethini nasekudlaneni kokukhanya nomthunzi, ukudizayina kudala ulwazi olunezingqimba nolugxilile. Isahluko ngasinye sinezinhlobo ezicace gca ezixutshwe nemifanekiso, kwakhe indaba ebukekayo ehlangene ebonisa izihloko ezihlukahlukene zomcimbi kuyilapho kugcinwa isitayela esibumbene.

The Recognition

About the Umklomelo Webhulonzi we-A' Design Award

Brooklyn Academy Of Music Ukudizayina Kokushicilelwayo iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Brooklyn Academy Of Music Ukudizayina Kokushicilelwayo ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Brooklyn Academy Of Music Ukudizayina Kokushicilelwayo iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This concept design for the BAM (Brooklyn Academy of Music) event "New Wave" draws inspiration from the dynamic interplay of theater drapes and stage lighting. Employing die-cut typography and lighting patterns, the design reflects the diverse chapters and themes of the event. Each chapter is characterized by a unique pattern, mixed with images to convey a cohesive visual narrative.
Dimensions & Packaging: Width 16.5mm x Depth 2mm x Height 16.5mm
Tags: Publication, typography, layout, book design, pattern, die-cutting.
Design Challenge: The greatest challenge was balancing artistic expression with functional clarity while differentiating each category with distinct patterns. Translating stage movement into static design required extensive experimentation with die-cut techniques and lighting effects. Historically, theater design influenced visual storytelling, while socially, the work navigated diverse audience interpretations. Externally, production constraints and material limitations necessitated adaptive solutions, ensuring feasibility while maintaining the design’s immersive intent.
Inspiration: Designed a captivating and visually engaging booklet for the Brooklyn Academy of Music event, drawing inspiration from theater lighting and stage design. Blended sans and serif typefaces in the table of contents to merge classic and modern aesthetics. Incorporated wave motifs and die-cut elements to create a sense of rhythm, echoing the dynamic interplay of light and shadow on stage.
Project Duration: The project started in November 2023 and finished in March 2024 and was exhibited in the AIGI Baltimore Gallery in March 2025.
Patents: Copyrights belong to Ying Han, 2025.
Team Members: Designer: Ying Han