Geneus DNA and Gatta Ingaphakathi Lesitolo Sokuthengisa, Ingaphakathi Lekhefi ngu-After Design Living and Space Co.,Ltd.

Umdwebo Geneus DNA and Gatta Ingaphakathi Lesitolo Sokuthengisa, Ingaphakathi Lekhefi ngu-After Design Living and Space Co.,Ltd. ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2025 Umklomelo Wesiliva we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ingaphakathi.

IsilivaIngaphakathi· 2025

Geneus DNA and Gatta Ingaphakathi Lesitolo Sokuthengisa, Ingaphakathi Lekhefi

ngu After Design Living and Space Co.,Ltd.

Iklayenti: After Design Living and Space Company Limited

Umnqobi we-Umklomelo Wesiliva we-A' Design Award Esigabeni se-Ingaphakathi

27,353

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#172873

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Geneus DNA and Gatta Ingaphakathi Lesitolo Sokuthengisa, Ingaphakathi Lekhefi

I-Geneus DNA ne-Gatta yingaphakathi lesitolo elinemisebenzi eminingi elihlanganisa izinsizakalo zokuhlolwa kofuzo komuntu ngamunye kanye nekhefi. Igama elithi Gatta lisuselwa ezisekelweni ezine ze-DNA ezingu-A, C, G no-T, okufanekisela impilo eyenzelwe umuntu ngamunye. Lo msebenzi uthatha amayunithi amabili aseduze angamamitha ayisi-6 ngo-5, esewonke angamamitha-skwele angama-60. Olunye uhlangothi lunikeza ukuhlolwa kofuzo, kanti olunye luhambisa ikhofi. Insimbi engagqwali, i-polycarbonate ebonisayo, imigqa egobile kanye nokukhanya kwe-LED strip kudala ukubukeka kwesikhathi esizayo. Isakhiwo esivulekile siqondisa izivakashi zisuka kusayensi ziye ekunethezekeni, okwenza ukuhlolwa kungabi novalo kakhulu.

Ukuqashelwa

Mayelana ne-Umklomelo Wesiliva we-A' Design Award

Geneus DNA and Gatta Ingaphakathi Lesitolo Sokuthengisa, Ingaphakathi Lekhefi iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Geneus DNA and Gatta Ingaphakathi Lesitolo Sokuthengisa, Ingaphakathi Lekhefi ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Geneus DNA and Gatta Ingaphakathi Lesitolo Sokuthengisa, Ingaphakathi Lekhefi iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: This interior concept integrates Geneus DNA’s personalized genetic services and GATTA Café, reflecting the brand’s innovation and accessibility. "GATTA" derives from the four DNA bases—A, C, G, T—symbolizing personalized health. Like DNA, the design adapts and merges functions dynamically, aligning with the brand’s focus on precision. Minimalist lines, clean details, and a futuristic palette express the brand’s ethos, connecting science with lifestyle.
Izilinganiso Nokupakisha: The project consists of two adjacent units, each measuring 6x5 meters, totaling 60 square meters. One side houses Geneus DNA, offering personalized genetic testing services, while the other is GATTA Café, a lifestyle-driven coffee shop. Though distinct in function, both spaces are unified through design to make the experience feel less intimidating, creating a seamless blend of science and lifestyle.
Amathegi: Retail Design, Geneus DNA, Gatta Cafe, Shop design, Store Design, After Design Living and Space, After Design Studio, Montfort del Rosario School of Architecture and Design, AAU
Ubuchwepheshe Bokukhiqiza: The design uses stainless steel, transparent polycarbonate, and curved lines to create a sleek, modern aesthetic that immerses visitors into the world of GATTA. LED strip lighting enhances the futuristic vibe, while the open layout adds functionality and visual appeal. The aroma of expertly crafted coffee fills the air, enhancing the experience. Every element is designed to make customers feel as though they’ve stepped into a world of innovation, leaving them with a lasting desire to return.
Inselele Yokudweba: The project faced several challenges: merging diverse functions in one space, balancing a bold brand vision with budget limits, and complying with strict mall rules such as height restrictions and visibility. We also had to ensure the design stood out without blocking nearby shops. New materials required on-site experimentation, and the client initially rejected the concept for feeling unwelcoming. With clear explanation and teamwork, we earned approval and completed the build within tight, nighttime-only hours.
Ucwaningo: This research combined in-depth brand analysis with user behavior studies to craft a space where advanced health tech meets everyday familiarity. Using interviews, surveys, and customer journey mapping, we uncovered key barriers—intimidation, inaccessibility, and unfamiliarity. By integrating these insights, the design transforms a clinical service into a lifestyle experience, enhancing engagement, supporting business growth, and redefining how society interacts with personalized healthcare
Ugqozi: Inspired by the potential of personalized health, we envisioned a space where advanced genetic science is reimagined through design. The idea began with the challenge of making DNA testing feel less intimidating. By pairing it with a familiar café experience and drawing from the futuristic themes of the film Gattaca, we created a concept that transforms scientific exploration into a bold, engaging spatial narrative that sparks curiosity and connection
Ubude Bephrojekthi: The store, located on the G-floor of Seacon Square Mall in Srinakarin, Bangkok, Thailand, began construction in November 2023 and was completed in December 2023, taking approximately one month. Positioned in the central void of the mall, the shop benefits from high visibility, making it an eye-catching spot for visitors. The strength of the branding and design is so impactful that the mall invited the store to occupy this prime location, aiming to drive foot traffic and attract customers to the mall. This second branch follows the success and strong interest of the first location.
Ukuhamba Kokusebenza: This space operates as a dynamic fusion of two distinct functions—Geneus DNA store and GATTA Café—creating a seamless, interactive experience. The design transforms through adaptable layouts and precise material choices, guiding visitors from scientific discovery to lifestyle comfort. Key frames include the welcoming café area and the informative DNA zone, where customers engage in a personalized journey. The integration of technology, design, and ambiance ensures an optimized, memorable experience, fostering deeper engagement.
Amapathenti: After Design Living and Space Co.,Ltd., 2025
Amalungu Eqembu: Interior designer: Mr. Vacharapon Saetung
Interior designer: Ms. Jittsuphang Virachditchaphong