Flavia Aroma Umsebenzi Oyinhloko: Uhlelo Lweziphuzo Endaweni Yokusebenza by Florian Seidl

Flavia Aroma Umsebenzi Oyinhloko: Uhlelo Lweziphuzo Endaweni Yokusebenza by Florian Seidl is a highly esteemed winner of the very prestigious 2026 Umklomelo Webhulonzi we-A' Design Award in Ukudizayina Izinto Zasendlini Competition Category.

IbhulonziInto Yasendlini· 2026

Flavia Aroma Umsebenzi Oyinhloko: Uhlelo Lweziphuzo Endaweni Yokusebenza

by Florian Seidl

Client: Lavazza North America Inc

Umklomelo Webhulonzi we-A' Design Award Winner in Into Yasendlini Category

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Colors

The Design

About Flavia Aroma Umsebenzi Oyinhloko: Uhlelo Lweziphuzo Endaweni Yokusebenza

Umbhalo Wencwadi: Sethula i-Flavia Aroma, umshini wokupheka we-coffee osezingeni eliphezulu owenzelwe abathandi be-coffee baseNyakatho Melika abazisa ukukhululeka nekhwalithi. Uletha i-coffee enephunga elimnandi kanye nezinhlobonhlobo eziningi zezinye iziphuzo, kanti isikhala sawo esincane sisenza sibe esifanele emahhovisi amancane namahhovisi asekhaya. Lo mshini unohlelo lokupheka oluhlukile oluqinisekisa imiphumela emihle enkomishini ngaphandle kokungcolisana. Uhlelo lwawo lwe-Freshpack olulondoloziwe ngelungelo lobunikazi lunikeza iziphuzo ezivela kumamaka ahlukene ngamasayizi amaningi. Kulula ukuwuhlanza futhi uqinisekisiwe ukusetshenziswa kwezohwebo, i-Flavia Aroma iletha izinhlobonhlobo zekhwalithi yobungcweti kunoma iyiphi indawo yokusebenza.

The Recognition

About the Umklomelo Webhulonzi we-A' Design Award

Flavia Aroma Umsebenzi Oyinhloko: Uhlelo Lweziphuzo Endaweni Yokusebenza iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Flavia Aroma Umsebenzi Oyinhloko: Uhlelo Lweziphuzo Endaweni Yokusebenza ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Flavia Aroma Umsebenzi Oyinhloko: Uhlelo Lweziphuzo Endaweni Yokusebenza iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: At the heart of Flavia is the innovative freshpack technology which preserves the ingredients freshness while also acting as self contained brewing chamber. Every beverage is brewed directly from pack to cup. There is no cross contamination, and your tea never tastes like the coffee before it. This innovative technology is available in a compact, affordable brewer. Aroma delivers a superior variety of high quality beverages at a lower cost than other available options.
Dimensions & Packaging: Dimensions: 180mm / 345mm / 410mm
Weight: 2,4kg
Power 1440W, Voltage 120
It comes nicely boxed in a recycled cardboard box along with a quick start guide and a more detailed instruction booklet.
Tags: Flavia, Lavazza, Lavazza Professional, workplace beverage system, drinks, coffee, espresso, cappuccino, tea, office spaces
Production Technology: main shell, cup rest: injection moulded plastic (ABS), finishing textured/glossy
water tank: injection moulded plastic (ABS), glossy
logo: pad printed
feet, UI: silicone rubber
Design Challenge: The new Aroma brewer has just been launched and is the smallest member of the Flavia range. It is t an entry level product intended for small offices and priced competitively. But definitely not cheap. The design has a lot of personality and is well executed.
Research: Development process through conceptual and formal research, 3D modelling, physical mock-ups, prototyping.
Inspiration: The Aroma was thoughtfully designed with elegant details, a refined silhouette, and a small counter footprint to fit seamlessly into today's modern working spaces. The product is composed of two elegant, vertical volumes. The main body and the external, transparent water tank. It has a precise, but sensual form language with a glossy exterior shell and a textured main body. The product is available in black and grey, making sure it will blend effortlessly in different offices and workplaces.
Project Duration: The project was designed in Turin, Italy. The complete product development from initial concept to final product took about two and a half years.
Operation Flow: The product has been specifically designed for small offices & shared spaces and is certified for domestic and commercial use. The user interface is ergonomically angled and has a robust, tactile silicone pad with mechanical buttons. The small metal lever on top opens the pack insertion chamber in a smooth and immediate way while the cup rest can be adjusted easily for different drink sizes. Beverages are brewed directly from pack to cup without any cross contamination.
Patents: Design patent/registered design
Patented brewing technology (Fresh Pack)
Image Credits: Lavazza North America Inc