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The Big Book of Bullshit Incwadi by Lisa Winstanley

The Big Book of Bullshit Incwadi by Lisa Winstanley is a highly esteemed winner of the very prestigious 2020 Umklomelo Wesiliva we-A' Design Award in Okushicilelwe Competition Category.


IsilivaOkushicilelwe· 2020

The Big Book of Bullshit Incwadi

by Lisa Winstanley

Client: Lisa Winstanley

Umklomelo Wesiliva we-A' Design Award Winner in Okushicilelwe Category

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Verified Award Winner

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Colors

The Design

About The Big Book of Bullshit Incwadi

Ukushicilelwa kwe-Big Book of Bullshit kuwukuhlola okuyingcaca kweqiniso, ukwethenjwa namanga futhi ihlukaniswe yaba izahluko ezi-3 ezihlanganiswe ngokubonakalayo. Iqiniso: Indatshana enezithombe mayelana nengqondo yokukhohlisa. I-Trust: uphenyo olubonakalayo mayelana ne-notion trust kanye ne-The Lies: Igalari enemifanekiso ye-bullshit, konke okususelwe ekuvumeni ukukhohlisa okungaziwa. Isakhiwo esibukwayo sale ncwadi sithatha ugqozi ku-Jan Tschichold's "Van de Graaf canon", esetshenziswe ekwakhiweni kwencwadi ukuhlukanisa ikhasi ngezilinganiso ezijabulisayo.

The Recognition

About the Umklomelo Wesiliva we-A' Design Award

The Big Book of Bullshit Incwadi iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. The Big Book of Bullshit Incwadi ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. The Big Book of Bullshit Incwadi iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The Big Book of Bullshit is a graphic exploration of truth, trust and lies and is divided into 3 juxtaposed chapters.
The Truth: An illustrated essay on the psychology of deception
The Trust: A visual investigation of the notion and fragility of trust. Exploring experimental mediums and malleable, tensile materials.
The Lies: An illustrated gallery of bullshit, all derived from anonymous confessions of deception
Dimensions & Packaging
235mm x 285mm finished size
198 pages
Tags
Book Design, Layout, Typography, Illustration, editorial
Production Technology
Screen printed neon book cover with a white matt finish. High quality textured paper and quality binding for the inner pages. Outer case blind embossed with the word truth
Design Challenge
There were many creative challenges which were overcome in the creation of this book, from ensuring the anonymity of confessions of deceit, to finding suppliers that could print using in glow in the dark ink.
The main finding of this practice based research is that, everyone is full of shit!
Research
Vision:
To enjoy creating design that invokes curiosity, creates conversation, makes people smile and is above all, honest.
Mission:
To contribute to a creative community, bound by the ubiquitous human trait of lying. Creating beautiful artwork from what is, essentially, an ugly aspect of human nature.

The central messages, which I wished to communicate: We All Lie
It is fundamentally ingrained in our nature and a necessary part of our societies structure.

Yet We Are All Quick To Judge
No matter how much we lie ourselves, there is a social paradox that forces us to negatively label those who are deemed liars.
Inspiration
Dishonesty is a ubiquitous phenomenon that has become ingrained as a necessity for the successful function of our society. The overarching aim of this project was to provide a contribution to the understanding of the visual relationship between lies and truth. Encouraging viewers to investigate their own preconceived notions of truth, trust and deceit by fostering a dialogue of a dialogue of questioning and examination.
Project Duration
project started in 2014 in Kuwait and completed in 2017 in the UK Edited and revised 2nd edition designed and produced in Singapore, 2019
Operation Flow
This was part of a larger project. Lies were collected from an anonymous online confessional platform iliekit.com and subsequently illustrated and showcased in the third 'lies' chapter of the big book of bullshit

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