Joy I-Blender Yesandla by Yasemin Ulukan

Joy I-Blender Yesandla by Yasemin Ulukan is a highly esteemed winner of the very prestigious 2020 Umklomelo Webhulonzi we-A' Design Award in Ukudizayina Izinto Zasendlini Competition Category.

IbhulonziInto Yasendlini· 2020

Joy I-Blender Yesandla

by Yasemin Ulukan

Client: Senur Elektrik Motorları San Tic AS, Brand Name: Arnica

Umklomelo Webhulonzi we-A' Design Award Winner in Into Yasendlini Category

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Verified Award Winner

Verify Award Status for #88183

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The Design

About Joy I-Blender Yesandla

Ngokuklanywa kwenkinobho ye-ergonomic nokubamba okunethezekile, i-Joy ihlangabezana nakho konke okulindelwe ku-blender yesandla yezinga eliphezulu. Imoto yamawathi angu-1200 yemodeli enokuhlela ijubane ngezigaba ezimbili yenza umsebenzi wokuxuba ngesikhathi esifushane ngendlela ephumelelayo. Ngenxa yethuluzi layo le-blender elenziwe ngensimbi engagqwali, ingakwazi ukuchopha nokugaya izithelo nemifino kalula ngaphandle kokufafaza. Ngenxa yesishayeli esiphindwe kabili nesitsha sesichocho esinomphetho ophindwe kabili, kokubili ukusebenza komkhiqizo nenjabulo yokuchitha isikhathi ekhishini kuphindwe kabili.

The Recognition

About the Umklomelo Webhulonzi we-A' Design Award

Joy I-Blender Yesandla iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Joy I-Blender Yesandla ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Joy I-Blender Yesandla iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Joy blender allows you to easily perform your whisking, chopping and shredding tasks ,thanks to its ergonomic design and technical features. With its stainless steel blades , double beater unit and extra durable bowl, many recipes can be prepared in seconds. The Joy Hand Blender Set stands out with its practical details and elegant look. Easy-to-grip handle and Easytouch buttons make your work easier in the kitchen with dishwasher-safe accessories.
Dimensions & Packaging: Gift box dimensions 20cm x14cmx 43cm
Tags: hand, blender , ergonomy , chopper , mixer
Production Technology: Safe Food Contact Materials are used in all stages of the production.
Design Challenge: We have to ensure that on off and speed adjustment button is placed on the most ergonomic spot that should be very easily operated but on the other hand it should not be operated by accident. It was a big challenge to meet the ergonomic needs with the safety standards.
Research: In the development phase of Joy , hundreds of prototypes for chopping system has been made and tested in the laboratories. As a result of those researches, the high efficient antisplash feature, which allows the materials blend homogeniously in a better way without splashing , has been developed . After the researches in R&D department, all parts of the blender are designed so that they can be assembled -reassembled very quickly and with a minimum error rate.
Inspiration: Joy brings a new approach to ergonomic features of the hand blenders.More than fifty prototypes were made and tested to ensure the most convenient way of gripping the motor unit. The Easytouch button gives the user to adjust the speed with one finger touch.
Project Duration: The project started in 2018 April in Istanbul and will be launched in market in June 2019
Operation Flow: The main body of the hand blender consists of two main parts. We used a specially designed 2k injection method for this product to be able to combine two different materials in one part. The soft touch material used on the upper side of the main body ensures a comfortable grip and gives a safe feeling.Also , thanks to the double tap button mechanism design, the user can choose between two different speed by pushing only one button.
Team Members: Senur Design Center