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Free Estonian Ukuzijabulisa by Olga Raag

Free Estonian Ukuzijabulisa by Olga Raag is a highly esteemed winner of the very prestigious 2020 Umklomelo Wesiliva we-A' Design Award in Ubuciko Obuhle Competition Category.


IsilivaUbuciko Obuhle· 2020

Free Estonian Ukuzijabulisa

by Olga Raag

Client: KLG Eesti AS

Umklomelo Wesiliva we-A' Design Award Winner in Ubuciko Obuhle Category

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Colors

The Design

About Free Estonian Ukuzijabulisa

Kulo msebenzi wobuciko oyingqayizivele, u-Olga Raag wasebenzisa amaphephandaba ase-Estonia kusukela ngonyaka lapho imoto yakhiqizwa khona okokuqala ngo-1973. Amaphephandaba aphuzi eMtapowolwazi Kazwelonke athathwa izithombe, zahlanzwa, zalungiswa, futhi zahlelwa ukuze zisetshenziswe kulowo msebenzi. Umphumela wokugcina wanyatheliswa ezintweni ezikhethekile ezisetshenziswa ezimotweni, ezithatha iminyaka eyi-12, futhi kwathatha amahora angama-24 ukufaka isicelo. I-Free Estonia iyimoto edonsela ukunaka, abantu abaseduze abanamandla amahle nostalgic, imizwa yobuntwana. Imema ilukuluku lokuzibandakanya nokuzibandakanya kusuka kuwo wonke umuntu.

The Recognition

About the Umklomelo Wesiliva we-A' Design Award

Free Estonian Ukuzijabulisa iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Free Estonian Ukuzijabulisa ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Free Estonian Ukuzijabulisa iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
It is unique,first in the World.I used Estonian newspapers from the year when the car was originally produced 1973.Photographed the yellow newspapers at the National Library, spending weeks to clean, adjust and edit the files that I could use on this project.
The final result was printed on special material used on cars, which lasts for 12 years, and which took 24 hours to apply.New Old car.ZAZ968A.1973y.A car that draws attention, surrounding us with positive energy and nostalgic, childhood emotions which many people can relate to. It invites curiosity and engagement from everyone who sees it.
Dimensions & Packaging
I used Estonian newspapers from the year when the car was originally produced 1973.Photographed the yellow newspapers at the National Library, spending weeks to clean, adjust and edit the files that I could use on this project.
The final result was printed on special material used on cars-fullwrap, which lasts for 12 years, and which took 24 hours to apply.
Tags
car , design , new ,old , first , unique , beautiful
Production Technology
I used Estonian newspapers from the year when the car was originally produced 1973.Photographed the yellow newspapers at the National Library, spending weeks to clean, adjust and edit the files that I could use on this project.
The final result was printed on special material used on cars, which lasts for 12 years, and which took 24 hours to apply,
Print and fullwrap.
Design Challenge
Hardest part was to find New idea for old car.
Research
The project started in June 2019 in Estonia and finished in september 2019
Inspiration
I was inspired by this old car and an interesting time in the Soviet Union in 1973. A good chance to review were the newspapers from that year.
Project Duration
This car was designed in Estonia,2019. For Special occassions like weddings,birthdays,graduation etc.
Operation Flow
This car was designed for Special occassions like weddings,birthdays,graduation etc.
Team Members
video by Martin Lauri.
printed by "Valge Elevant Reklaam".Trükk & fullwrap.
Image Credits
Image #1:Photographer Martin Lauri,Car,2019.Image #2:Photographer Martin Lauri,Car,2019.Image #3:Photographer Martin Lauri,Car,2019.Image #4:Photographer Martin Lauri,Car,2019.Image #5:Photographer Martin Lauri,Car,2019.
Video:Martin Lauri,Free Estonian,2019.

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