Idea And Plan Imikhiqizo Yokubhala by Polin Kuyumciyan

Idea And Plan Imikhiqizo Yokubhala by Polin Kuyumciyan is a highly esteemed winner of the very prestigious 2020 Umklomelo Webhulonzi we-A' Design Award in Izimpahla Zobuciko Competition Category.

IbhulonziIzimpahla Zobuciko· 2020

Idea And Plan Imikhiqizo Yokubhala

by Polin Kuyumciyan

Client: PK Design X Keskin Color

Umklomelo Webhulonzi we-A' Design Award Winner in Izimpahla Zobuciko Category

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Colors

The Design

About Idea And Plan Imikhiqizo Yokubhala

Uchungechunge lwe-Idea ne-Plan lwenzelwe ukunciphisa umthwalo wansuku zonke wokugcina uhlu lwezinto okufanele zenziwe, izinhlangano, imihlangano nemibono. Inqubo yokuklama iqale ngokufunda omagazini abahlukahlukene bezinhlamvu, abahleli kanye nezincwadi zokubhala ezivela emikhakheni ehlukene ', kulandele i-QandA phakathi kwabangane nomndeni ukuthola ukuqonda okungcono ngezindlela ezahlukahlukene zokufakwa kuhlu nokudwetshwa. I-Idea ne-Chungechunge lochungechunge lwaludinga umbono ohlukile. Ngokudlalwa kwamagama, imibala ehlukile, ukuthayipha kanye nokuqukethwe okuchazayo, lolu chungechunge lwenzelwe ukwengeza ukugqagqana kombala nokujabulisa izibopho zakho zansuku zonke.

The Recognition

About the Umklomelo Webhulonzi we-A' Design Award

Idea And Plan Imikhiqizo Yokubhala iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Idea And Plan Imikhiqizo Yokubhala ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Idea And Plan Imikhiqizo Yokubhala iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project is a collaboration between of two brands, PK Design and Keskin Color. The set consists of notebooks, planners and magnets. The design puts a play on the two words, idea and plan, and creates two different types of organizers, one for to do lists, one for ideas and sketches.
Dimensions & Packaging: Idea notebook: 13x21cm, hard cover, elastic fabric band for page protection
Plan notebook: 9x14cm, hard cover, elastic fabric band for page protection

Idea and Plan weekly planners: 26x12cm

Idea and Plan magnets: 10 x 19cm, notepad size: 8x11cm, a pencil included within the design
Tags: stationery, organizer, notebook, planner, notepad, magnet
Production Technology: Production was realized by Keskin Color, which is both the client and the partner in the project. Keskin Color was responsible for the production and distribution of the products.
The notebooks are each 80 spread with 80 gr paper. All printing is in color.
Design Challenge: The design needed to apply to a large audience and aim to organize their busy schedules and collecting all data in one place. The Idea notebook was tricky because the page layout had to be sufficient for an average person's hand writing and sketch process.
Colors were specifically made to cheer the owner of the products, literally adding a splash of color to everyday responsibilities and brain storming.
Another challenge was to make the products pop among other notebooks, planners and magnets. The typography and color scheme were designed to be loud and clear in order to quickly capture the attention of a possible buyer.
Research: An overall search for a common ground and differentiating points among planners and bullet journals was a must prior to the design process. It was almost like a sociological research since the two concepts were to apply to a large mass.
Some of the other research steps were: many trips to different stationery shops, Q&A with friends and co-workers about note-taking and daily organizers and color tests to find the right ones.
Inspiration: Daily chores and organizational skills.
Office life and the pace of modern world, mixed with humor and practicality.
Effects of colors on human psychology.
Project Duration: The project started in September 2018, in Istanbul. Design was finished at the end of November 2018.
Products were on shelves in April 2019.
Operation Flow: Idea and Plan stationery products are meant for personal use on a daily basis. Plan notebook is a small, pocket size notebook because since it is all about to-do lists and reminders so the owner has to carry it around. Idea notebook is a little larder than Plan, in order to capture the wonderful ideas, sketches, inventions and general brainstorming of its owner. Each notebook has an elastic fabric band in order to protect the content. The band can also be used as a pencil holder. The other products within the set use the same content and color scheme as the notebooks and appropriated to the specific product's size and use.
Image Credits: Image #1: Art direction Polin Kuyumciyan, Photographer Kaan Çaldıran, Idea and Plan, 2019
Optional Image #1: Art direction Polin Kuyumciyan, Photographer Seda Vardar, Idea And Plan, 2019
Optional Image #2: Art direction Polin Kuyumciyan, Photographer Kaan Çaldıran, Idea And Plan, 2019
Optional Image #3: Art direction Polin Kuyumciyan, Photographer Kaan Çaldıran, Idea And Plan, 2019
Optional Image #4: Art direction Polin Kuyumciyan, Photographer Kaan Çaldıran, Idea And Plan, 2019