Poznan Marathon Medal Primary Function: Isithombe Esinyakazayo Sokukhangisa by Artmask Group

Poznan Marathon Medal Primary Function: Isithombe Esinyakazayo Sokukhangisa by Artmask Group is a highly esteemed winner of the very prestigious 2020 Umklomelo Wesiliva we-A' Design Award in Ifilimu Competition Category.

IsilivaIfilimu· 2020

Poznan Marathon Medal Primary Function: Isithombe Esinyakazayo Sokukhangisa

by Artmask Group

Client: PKO Poznań Marathon

Umklomelo Wesiliva we-A' Design Award Winner in Ifilimu Category

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Colors

The Design

About Poznan Marathon Medal Primary Function: Isithombe Esinyakazayo Sokukhangisa

Book Text: I-Poznan Marathon Medal iyisithombe esinyakazayo sokukhangisa esidalelwe ukwethula indondo yomjaho wamamitha ayizinkulungwane amashumi amabili we-PKO Poznan Marathon. Lesi sithombe esinyakazayo sikhombisa izicucwana ezincane zihlangana ndawonye ukuze zenze indondo, futhi isicucwana ngasinye simele unyaka owodwa emlandweni walo mjaho. Intambo yendondo inephrinti yezithombe zomlando ezivela kuzo zonke izinguqulo zalo mcimbi, ezihlelwe ngokulandelana kwesikhathi. Indondo ikala amamilimitha angama-80 nga-80 nga-7 futhi yenziwe ngensimbi nesiliva. Lesi sithombe esinyakazayo senziwe ngesixazululo se-4K ukuze sikhuthaze ukubhaliswa emjahweni wesikhumbuzo.

The Recognition

About the Umklomelo Wesiliva we-A' Design Award

Poznan Marathon Medal Primary Function: Isithombe Esinyakazayo Sokukhangisa iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Poznan Marathon Medal Primary Function: Isithombe Esinyakazayo Sokukhangisa ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Poznan Marathon Medal Primary Function: Isithombe Esinyakazayo Sokukhangisa iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The original idea of presenting medals for the competitors of the 20 PKO Poznan Marathon. The animation was to encourage registration for the jubilee marathon and run 42.195 km to win a medal.
Dimensions & Packaging: medal dimensions: 80mm x 7mm x 80mm. Medal cast in steel and silver.
Video Presentation Resolution: 4K
Tags: animation, medal, poznan marathon, 3d animation
Production Technology: Houdini
Adobe After effects
Adobe Premiere
3d Studio MAX
Photoshop
Design Challenge: The most difficult part of the project is to create a unique animation scenario presenting the ideas of the medal design and the 20 years of the Poznan Marathon placed in it. In addition, a short time for implementation from the script to the finished animation.
Research: Based on attempts to present the medal in the form of animations started in 2018, we have found that presenting both the medal and the T-shirt for Marathon in the new form of professional Animation that all runners are waiting for positively increases the number of runners. After presenting the Animation with a medal and a T-shirt, the number of people registered in the marathon increased over 15%.
Inspiration: The idea to create the animation and design of the medal was 20 years of the history of the Poznan Marathon. The small elements that make up the medal symbolize each year. The medal's lanyard is printed with historical photos from all marathon editions arranged in chronological order.
Project Duration: The project started in August 2019 and finished in September 2019 in Poznan.
Operation Flow: A new way of presenting a marathon medal.
Team Members: Mateusz Kowalski
Wojciech Czub
Image Credits: Image #1: Creator Mateusz Kowalski, front-view, 2019. Image #2: Creator Mateusz Kowalski, rear-view, 2019. Image #3: Creator Wojciech Czub, full-view, 2019. Image #4: Creator Mateusz Kowalski, realisation, 2019. Image #5: Creator Mateusz Kowalski, lanyards, 2019.
Video Creadits: Creator Mateusz Kowalski, medal-animation, 2019