Rotass Haute Joallerie Chongqing Ukwakhiwa Kwangaphakathi Kwesitolo Sobucwebe by Xiaobing Yao

Rotass Haute Joallerie Chongqing Ukwakhiwa Kwangaphakathi Kwesitolo Sobucwebe by Xiaobing Yao is a highly esteemed winner of the very prestigious 2020 Umklomelo Weplatinamu we-A' Design Award in Ukudizayina Ingaphakathi Competition Category.

IplatinamuIngaphakathi· 2020

Rotass Haute Joallerie Chongqing Ukwakhiwa Kwangaphakathi Kwesitolo Sobucwebe

by Xiaobing Yao

Client: Yao Xiaobing Design Studio

Umklomelo Weplatinamu we-A' Design Award Winner in Ingaphakathi Category

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The Design

About Rotass Haute Joallerie Chongqing Ukwakhiwa Kwangaphakathi Kwesitolo Sobucwebe

I-Rotass Haute Joallerie Chongqing yingaphakathi lesitolo sobucwebe elimbozwe amamitha-skwele angama-280 ezitezi ezimbili. Ukuvuselelwa kwesakhiwo somgwaqo wezentengiselwano esesivele sikhona kusebenzisa ibhodi ye-gypsum, isibuko sepuleti lensimbi kanye namapayipi ensimbi amhlophe. Umqopho we-gypsum ehholo lesitezi esiphansi uveza ubuhle bomkhiqizo wophawu, kanti izitebhisi zethusi kanye nophahla olunesibuko kudala ukunyakaza okuya phezulu. I-mezzanine ephakanyisiwe yelula isikhala futhi isebenza njengendawo yokwamukela izivakashi ezikhethekile ze-VIP. Isitezi sesibili sisebenzisa izimpawu zezakhiwo zesonto ukwengeza umuzwa wenkambiso, kanti udonga lomhubhe olunezinhlangothi eziningi lukhumbuza ingaphakathi ledayimane.

The Recognition

About the Umklomelo Weplatinamu we-A' Design Award

Rotass Haute Joallerie Chongqing Ukwakhiwa Kwangaphakathi Kwesitolo Sobucwebe iwinile uMklomelo Weplatinamu we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo eyiqiniso eyingqayizivele, ebukekayo nenobukhosi. Abawinile bePlatinamu yizimangaliso zokudalwa, ubufakazi bemingcele yobuhlakani bokudala, futhi babonisa ubungcweti nobuhlakani obungenakuqhathaniswa babaklami babo. Le miklamo ilindeleke ukuba ibe yimisebenzi edume kakhulu echaza ubuhle besikhathi, enikela ekuhlalakahleni komphakathi futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Rotass Haute Joallerie Chongqing Ukwakhiwa Kwangaphakathi Kwesitolo Sobucwebe ibonisa izinga elingaphezu kwejwayelekile lobuhle futhi ngokungangabazeki yenza umhlaba ube yindawo engcono ngezimfanelo zayo eziluthandwa nezibalulekile. Rotass Haute Joallerie Chongqing Ukwakhiwa Kwangaphakathi Kwesitolo Sobucwebe ngumsebenzi owinile uMklomelo Weplatinamu we-A' Design Award ovusa izifiso, ukhuthaza, ujabulisa futhi udale injabulo enkulu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a two-story commercial street structural shop renovation project. The first floor hall conveys the aesthetic concept of the brand through gypsum sculpture, and the copper steps and mirror roof give the space an upward force. The elevated mezzanine is not only the extension of space, but also the VIP reception space. On the second floor, a large number of church architectural symbols are used to increase the sense of ritual for consumers.
Dimensions & Packaging: The project covers a total of 280 square meters. The skillfully overhead sandwich area is not only the extension of space, but also the VIP reception space.
Tags: Interior, Retail, Store, Haute Joallerie, Jewellery, Ritual Sense, Modern, Simple, Art, Church
Production Technology: The main materials used throughout the project are gypsum board, steel plate mirror, and white steel pipe.
Design Challenge: The whole space on the second floor uses a large number of church building symbols, which increases the sense of ritual of consumers. At the same time, it generates associations with the use of wedding rings, so that consumers can feel the meaning and happiness of the wedding rings.
Research: At present, many custom jewelry store design in the market has not jumped out of the traditional way, that is, only in the display of noble jewelry, so in order to set up the benchmark of new commercial form, designers from the artistic aesthetic aspects of improving space to consider, hoping to take into account customers of all ages, and bring them a good experience, promote secondary sales and network promotion.
Inspiration: The main product of Rotass is customized wedding ring, and it is the love between men and women that makes people produce this kind of consumption. Because the design relies on the brand's long history charm of the original building, therefore, the designer always designs the space around the theme of "love" symbolized by the brand from the two aspects of structure and art.
Project Duration: The project started in December 2018 in Chongqing and finished in May 2019 in Chongqing.
Operation Flow: The cutting wall of the corridor on the second floor makes people feel like they are shuttling in diamonds through the turning of space surface. The wall is decorated with wallpaper, which is customized by the manuscript content of the jewelry designer, reflecting the personality of the custom jewelry store.
Patents: Copyrights belong to Xiaobing Yao, 2019.
Team Members: Xiaobing Yao
Image Credits: Image #1: Photographer Qiang Dou, Exhibition Hall, 2019.
Image #2: Photographer Qiang Dou, The Reception Desk, 2019.
Image #3: Photographer Qiang Dou, Corridor, 2019.
Image #4: Photographer Qiang Dou, Stairs, 2019.
Image #5: Photographer Qiang Dou, Details, 2019.