Float Isenzo Esiyinhloko: Inkomishi Yokuphuza by Fang Shih and Tian-Yu Wu is a highly esteemed winner of the very prestigious 2020 Umklomelo Wensimbi we-A' Design Award in Izinto Zasekhishini Competition Category.
InsimbiIzinto Zasekhishini· 2020
Float Isenzo Esiyinhloko: Inkomishi Yokuphuza
Client: Float
Umklomelo Wensimbi we-A' Design Award Winner in Izinto Zasekhishini Category
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About Float Isenzo Esiyinhloko: Inkomishi Yokuphuza
Umbhalo Wencwadi: I-Float iyinkomishi esetshenziswa kaningi eyakhelwe ukuphuza itiye lamabhamuza ngaphandle kwe-straw. Inkomishi engaphakathi ibambe amabhamuza ngenhla kwetiye, ukuze amabhamuza netiye kufike emlonyeni kanyekanye lapho inkomishi iphakanyiswa. Itiye lipholiswa yiqhwa elingaphezulu kwalo ngaphambi kokuphuzwa, okugwema izingcweti zokugcina ezifudumele ezivame ukwenzeka ezinkomishini ezisebenzisa i-straw. I-Float yenziwa ngokufaka uplastiki ngesimo (plastic injection molding) kanye nesiliconi ngesimo (silicone injection molding), futhi ilinganiselwa ku-106 ngo-106 ngo-236 amamilimitha. Umgomo walo mklamo ukunciphisa ukusetshenziswa kwezinkomishi kanye nezinsimbi zokuphuza ezisetshenziswa kanye bese ziyalahlwa.
The Recognition
About the Umklomelo Wensimbi we-A' Design Award
Float Isenzo Esiyinhloko: Inkomishi Yokuphuza iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Float Isenzo Esiyinhloko: Inkomishi Yokuphuza ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Float Isenzo Esiyinhloko: Inkomishi Yokuphuza iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- FLOAT is a reusable cup that doesn’t need a straw but still can drink bubble tea. The inner cup put the bubbles above the drink, so the tea and bubbles would arrive at our mouth together while we raise our head to drink. Also, in this way, the tea will be cooled by ice before drinking, which solves the problem that the straw cups always let people drink the bottom part of the drink which isn’t cooled by ice piece above the drink.
- Dimensions & Packaging
- 106mm x 106mm x 236mm
- Tags
- reusable, cup, bubble tea, sustainable design
- Production Technology
- plastic injection molding, silicone injection molding
- Design Challenge
- The most difficult part in the process is the adjustments of using fluency. Based on our core concept ”the motivation of continuous using comes from a good user experience", we improved and adjusted hundreds of times in details such as the caliber of the rim and the slope of the inner cup, in order to make user has the best drinking experience.
- Research
- “Bubble tea” is an unique street drink culture that is risen in Taiwan since the 1980s. According to media statistics, more than 1.5 billion cups of bubble tea drinks are sold every year in Taiwan, which means there are more than 1.5 billion disposable containers are used every year as well.
Although there are many reusable cups being launched every year in Taiwan, we found that people tend to lower the time of using after buying them. So we did survey, interviews and use mind-mapping to find the reason: the reusable straws are not only difficult to clean, but also not easy to carry around.
That’s why we came up with Float to be the solution to these problems. - Inspiration
- Bubble tea is an unique street drink culture in Taiwan; however, a handful freshness each day brings a billion of disposable plastic cups and plastic straw waste every year. We want to create a experience that is better than the disposable straw cup, and let people be more willing to use reusable cup to purchase bubble tea. reduce the numbers of disposable plastic cups and straws.
- Project Duration
- Started from Nov. 2018 to Dec. 2019
- Operation Flow
- FLOAT is a reusable cup that doesn’t need a straw but still can drink bubble tea. The inner cup put the bubbles above the drink, so the tea and bubbles would arrive at our mouth together while we raise our head to drink. Since people make a billion of disposable plastic cups and plastic straw waste while drinking bubble tea, we want to create a experience that is better than the disposable straw cup, and let people be more willing to use reusable cup to purchase bubble tea, and reduce the numbers of disposable plastic cups and straws.
- Patents
- Patented.
Patent No. M584644
Patent Holder. Wu, Tianyu ; SHIH FANG
Year. 2019 - Team Members
- Fang Shih
Tian-yu Wu - Image Credits
- All Images: Photographer Oni Lai
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