Pass On Uchungechunge Lwezithombe by Eduardo Dulla

Pass On Uchungechunge Lwezithombe by Eduardo Dulla is a highly esteemed winner of the very prestigious 2020 Umklomelo Webhulonzi we-A' Design Award in Ukuthwebula Izithombe Competition Category.

IbhulonziUkuthwebula Izithombe· 2020

Pass On Uchungechunge Lwezithombe

by Eduardo Dulla

Client: Eduardo Dulla

Umklomelo Webhulonzi we-A' Design Award Winner in Ukuthwebula Izithombe Category

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Colors

The Design

About Pass On Uchungechunge Lwezithombe

I-Pass On uchungechunge lwezithombe olwakhiwe ngesithombe somyalezo ovaliwe ngaphakathi kwebhodlela. Isithombe ngasinye siyagqugquzelwa igama elilodwa, njengethemba noma ubuzalwane, futhi simele leyo gama ngencazelo yalo noma ngesenzakalo esiyiqiniso. Izinto ezintathu ezifanayo, umyalezo, ibhodlela namanzi, zivela kuzo zonke izithombe, kodwa isihloko ngasinye siphathwa ngendlela ehlukile. Kwakhiwa amaseti, ama-akhwariyamu akhethekile kanye nezindlela ezithile ezenzelwe lezi zithombe. Izithombe zedijithali zihlanganisa ukuphazamiseka nokuhlanganiswa kwezithombe, futhi zishicilelwa nge-inkjet ephepheni lukotoni.

The Recognition

About the Umklomelo Webhulonzi we-A' Design Award

Pass On Uchungechunge Lwezithombe iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Pass On Uchungechunge Lwezithombe ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Pass On Uchungechunge Lwezithombe iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This photographic project seeks to present and represent "words" in a photograph, combining the literal and the subjective.
Dimensions & Packaging: digital photography, printed with inkjet on cotton paper the photographs have variable format, long side about 800mm
Tags: message in a bottle, photo digital, photo manipulation, mankind,
Production Technology: Photos made with Canon digital camera and lenses. In studio, lighting equipment from Broncolor, Elinchron, Arri and Dedolight was used. All photos of this series have interference and image fusion.
Design Challenge: The same elements were used, message, bottle and water in all images but the themes were treated differently, make viable the means of production and adapted to the meaning or inspiring event of the photo.
Research: Each photo in this series is inspired by a word and, to represent it, has been chosen, an event or its own meaning.
Books, movies, newspaper news, served as a reference for the realization of this project.
Then the idealization of the image, the roughs in drawings and from there the effective and specific production for each photo.
Experiments were performed, set designs were built, special aquariums were set up, specific mechanisms were created for these photos.
Inspiration: The initial idea of this series of photographs is the story about the isolated castaway throwing overboard its perhaps ultimate distress call.
Despair? It can be considered one of the greatest displays of hope possible.
The photos of the messages on the bottles were inspired by their very meaning or a specific event such as "Same Blood" for terrorist attacks in Paris; "Reverse of Courage" for the terrible disasters in Mariana and Brumadinho.
Project Duration: The project started in July 2017 and is yet in progress.
Operation Flow: The photos were taken with the intention of proposing reflection on our attitudes towards the message written inside the bottle, questioning whether these messages are really important and worth sharing.
Team Members: Collaborator and set designer:Regiane Mancini.
Collaborator:Judite Scholz.
photography assistant:Tiago Matos.
image handling and manipulation: Adilson Tucão.
image handling and manipulation: Jujuba Digital.
Image Credits: all photos Eduardo Dulla