W Atlanta Midtown Umklamo Wangaphakathi Wehhotela by Virserius Studio is a highly esteemed winner of the very prestigious 2020 Umklomelo Wensimbi we-A' Design Award in Ukwamukela Izivakashi Competition Category.
InsimbiUkwamukela Izivakashi· 2020
W Atlanta Midtown Umklamo Wangaphakathi Wehhotela
Client: Virserius Studio
Umklomelo Wensimbi we-A' Design Award Winner in Ukwamukela Izivakashi Category
Verified Award Winner
Verify Award Status for #96698The Design
About W Atlanta Midtown Umklamo Wangaphakathi Wehhotela
I-W Atlanta Midtown iyingaphakathi lelobhi nebha yehhotela e-Atlanta, e-Georgia, e-United States. Umklamo usekelwe endaweni nasengadini eyimfihlo yomlingiswa okhiqiziwe okuthiwa u-Arthur, oqoqa ubuciko nezinto ngesikhathi sokuhamba emhlabeni jikelele. Ilobhi nebha kubamba cishe amamitha esikwele angu-929. Ifenisha eyenziwe ngokwezifiso, umgoqo wangaphansi, umsebenzi wobuciko kanye nezimbozo zodonga zedijithali kwakha ikamelo lokuhlala nengadi yezimila. Igumbi elincane libhekisela endabeni yesintu ethi One Thousand and One Nights futhi lifaka ubuciko besilingi bophahla obudwetshiwe. Amaveranda ahlukene ngamazinga anezihlalo ezifana neze-amphitheatre asekela umsebenzi, ingxoxo, noma imihlangano eyimfihlo.
The Recognition
About the Umklomelo Wensimbi we-A' Design Award
W Atlanta Midtown Umklamo Wangaphakathi Wehhotela iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. W Atlanta Midtown Umklamo Wangaphakathi Wehhotela ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. W Atlanta Midtown Umklamo Wangaphakathi Wehhotela iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This design was a departure from other W branded hotels, essentially marking it a rebrand for this location. The art pays homage to the city of Atlanta as the epicenter of music, entertainment and sport and crafts a very robust story about of fictional character Arthur.
- Dimensions & Packaging
- The lobby and bar measure approximately 929.0304 square metres
- Tags
- art, hotel, renovation, redesign, usa, atlanta, design, hospitality, public spaces, lobby, luxury
- Production Technology
- The bespoke furniture, flooring, art collection lining the walls and digital wallcovering were designed by Virserius Studio, representating Arthur's living room and botanical garden. His den was inspired by the Middle Eastern folktale, One Thousand and One Nights, and represents his many travels to that region. The den includes art designed by Virserius Studio and commissioned by a local artist to paint onto the ceiling. The intimate seating arrangements in the living room include tufted pieces with traditional and bohemian touches, the flowers on the ceiling are taken from the garden itself.
- Design Challenge
- The client objective for the W Atlanta Midtown rebrand was to cater to a different guest clientele, to skew to a crowd full of flair and sophistication. Virserius Studio wanted the space to reveal this new guest experience bit by bit, versus having it apparent upon entry. They wanted to design something rich and elegant with elements of surprise that were also functional and could cater to different audiences.
- Research
- To create the fictional character of Arthur and the narrative for his estate and garden, Virserius Studio traveled to Georgia to research the history of Atlanta and the state of Georgia in general, learning about nature that is unique to the area, as well as an understanding of music and entertainment that Atlanta is known for. In additional Virserius Studio came up with a profile of the type of person Arthur would be, a well heeled renaissance man who appreciated the arts, Southern hospitality and loves being from Atlanta.
- Inspiration
- The concept for the hotel was the recreation of the estate and secret garden of a fictional character named Arthur. The estate is decorated with his collection of art and other items obtained during his extensive world travels. He takes great pride in these collections and wants to share the stories behind these possessions. He also hopes they will make great conversational pieces, inspiring special moments among friends during their visit.
- Project Duration
- The project began in 2018 in Atlanta, Georgia, USA, and was finished in January 2019. Additional updates have since been made, completed in Fall 2019.
- Operation Flow
- In the lobby are tiered terraces with amphitheater seating that can be used to work, chat, people watch, the choice is theirs. This area may be cordoned off for private gatherings if desired.
- Team Members
- Principal Designer: Virserius Studio
Art Consultants: Imaggo Production - Image Credits
- Image 1: Photographer Michael Kleinberg, 2019
Image 2: Photographer Michael Kleinberg, 2019
Image 3: Photographer Michael Kleinberg, 2019
Image 4: Photographer Michael Kleinberg, 2019
Image 5: Photographer Michael Kleinberg, 2019
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