La Moitie Isikhala Esikhulu Sokuhweba by One Fine Day Studio & Partners is a highly esteemed winner of the very prestigious 2020 Umklomelo Wegolide we-A' Design Award in Ukudizayina Ingaphakathi Competition Category.
IgolideIngaphakathi· 2020
La Moitie Isikhala Esikhulu Sokuhweba
by One Fine Day Studio & Partners
Client: One Fine Day
Umklomelo Wegolide we-A' Design Award Winner in Ingaphakathi Category
Verified Award Winner
Verify Award Status for #97772The Design
About La Moitie Isikhala Esikhulu Sokuhweba
Igama le phrojekthi La Moitie lisuka ekuhunyushweni ngesiFulentshi kwesigamu, futhi ukwakheka kahle kubonisa lokhu ngokulingana okutholwe phakathi kwezinto eziphikisanayo: isikwele nombuthano, ukukhanya nobumnyama. Ngokunikezwa isikhala esilinganiselwe, iqembu lifune ukusungula ukuxhumana nokuhlukaniswa phakathi kwezindawo ezimbili ezihlukene zokuthengisa ngokusebenzisa imibala emibili ephikisayo. Ngenkathi umngcele phakathi kwezikhala ezi-pink nezimnyama ucacile kodwa futhi ufiphele ngokubukwa okuhlukile. Izitebhisi ezijikelezayo, uhhafu opinki kanye nohafu omnyama, zibekwe maphakathi nesitolo futhi ziyahlinzeka.
The Recognition
About the Umklomelo Wegolide we-A' Design Award
La Moitie Isikhala Esikhulu Sokuhweba iwinile uMklomelo Wegolide we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo yeklasi yokuqala, emangalisayo nephawulekile. Abawinile beGolide yimiklamo emisha kakhulu, enombono ongaphambili futhi egqamile ebonisa ubuhlakani, ukuhlakanipha nobuchule babaklami babo. La Moitie Isikhala Esikhulu Sokuhweba ilindeleke ukuba ibe yinto entsha edunyiswe kakhulu, ebeka isitayela futhi ebalulekile elethe inani elingakaze libonwe. Lo mklamo owinile uMklomelo Wegolide we-A' Design Award ungumgomo omangalisayo nohlonishwayo osiza kakhulu futhi osunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. La Moitie Isikhala Esikhulu Sokuhweba idala imizwa ejulile yesifiso, ivuse intshiseko, ikhuthaze ukudala futhi iyasiheha.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- La Moitie is a multi commercial space,featuring fancy restaurant and designer showroom.It's owned by a couple with obvious contrast senses of style,by which inspired the design concept the half makes for each other.
So through this project, there are always two twisted styles leading the way of design. Contrast but perfectly match elements such as shape, color, character together harmoniously fixed in this whole space and brought viewer a dramatic space experience. - Dimensions & Packaging
- Size (m2): 326
- Tags
- Catering, Fashion, experience, pink, black,
- Production Technology
- Terrazzo,fiber-reinforced plastic,steels,environmentally friendly coatings
- Design Challenge
- In the beginning of the concept, the most difficult challenge was the collision relationship between black and pink. We hope that this space is one, and we also hope that this integrated space can be clearly divided into two characteristics spaces. After many analyses, we finally adopted a spiral staircase structure to connect pink and black. To this end, we even removed the original floor structure and raised the entire first floor space.
- Research
- In the initial stage of the project research, the concept and style of pink space were derived from Rococo art, such as the Bavarian Church, Versailles, etc. We found that to achieve the fine craftsmanship of the Rococo period, it required expensive materials and plenty of time, it was overflows the client's budget needs. So we tried 3d printing technology and fulfilled our detailed requirements within a week. Based on this success, we will use more 3D printing technology for other projects.
- Inspiration
- La Moitie,the project name comes from the French word meaning of half,half is a homophonic mate in Chinese,meaning partner.Through the analysis and positioning of this brand,we use Square and Circle,Mild Pink and Black as the basic elements to express the inner connection between half and mate.
- Project Duration
- The project started in November 2018 in Guangzhou and finished in March 2019 in Guangzhou,
and was launched in Panyu District Guangzhou in October 2019. - Operation Flow
- In the existing business system, brands with unique identification are more likely to succeed. Our aim is to provide better advantages for the brand beyond the basic-functions-needs .Thus in La Moitie, you can discover a unique design space and even more sense the storyline of the brand by this couple.
- Team Members
- Design Director: Jump Lee
Design Team: Jiacheng Su,Chunjie He,Yongjie Lao, Longbiao Liang - Image Credits
- Image #No1 : Junning yang, 2019,La moitie .
Image #No2 : Junning yang, 2019,La moitie .
Image #No3 : Junning yang, 2019,La moitie .
Image #No4 : Junning yang, 2019,La moitie .
Image #No5 : Junning yang, 2019,La moitie .
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